PELATIHAN KETERAMPILAN KOMUNIKASI DAN PELAYANAN PELANGGAN BAGI PENGUSAHA PARIWISATA DI DESA WARNASARI: STRATEGI PENINGKATAN KUALITAS LAYANAN WISATA

Taufan  Gojali; Ibar Adi  Permana; Elmi  Nurvianti; Popong  Setiawati; Ai  Nunung

doi:10.34127/japlj.v5i1.1610

Authors

Taufan Gojali Politeknik Tri Mitra Karya Mandiri
Ibar Adi Permana Politeknik Tri Mitra Karya Mandiri
Elmi Nurvianti Politeknik PGRI Banten
Popong Setiawati Universitas Esa Unggul Jakarta
Ai Nunung Universitas Muhammadiyah Bandung

DOI:

https://doi.org/10.34127/japlj.v5i1.1610

Keywords:

Tourism, Communication, Customer Service, Service Quality, Desa Warnasari

Abstract

The purpose of this Community Service (PKM) program is to provide knowledge and communication and customer service skills to tourism entrepreneurs in Desa Warnasari, Kecamatan Pengalengan, Kabupaten Bandung, West Java. The communication and customer service skills training program aimed at tourism entrepreneurs in Desa Warnasari was carried out as a strategy to improve the quality of tourism services. The training activities are designed with a participatory approach through lecture methods, role simulations, and question and answers. The results of the evaluation showed an increase in participants' understanding of the importance of interpersonal communication in the context of tourism services as well as improving attitudes and service practices to tourists. This training makes a significant contribution to shaping the image of a friendly and quality tourism destination, while strengthening local competitiveness in the midst of the growth of the tourism industry. These findings underscore the importance of investing in tourism human resource capacity development as an integral part of sustainable destination management strategies.

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