JURNAL ABDIMAS PLJ

PELATIHAN PEMASARAN ONLINE UNTUK PRODUK PRODUK UNGGULAN BAGI PKK DAN KADER POSYANDU DI DESA KARYAMEKAR, GARUT, JAWA BARAT

Ramadhani Hamzah — 2025-12-12

Online marketing training for PKK (Family Welfare Movement) and Posyandu (Integrated Service Post) cadres' flagship products aims to increase sales and expand market reach through digital platforms such as social media and e-commerce. This training equips participants with basic digital marketing skills, business account optimization, engaging content creation, and the use of applications such as e-commerce and marketplaces. Furthermore, this activity also improves digital literacy and empowers families and communities economically. This community service program aims to provide online marketing training for PKK women as a continuation of the creative economy program in Karyamekar Village, Garut, West Java. The community service event was held on November 14-15, 2025, in the Karyamekar Village Hall. The method used was presentations, discussions, and a question-and-answer session. During the presentation, the speaker discussed the importance of digital marketing in marketing products. With the advancement of technology, digital marketing is essential for product marketing. Online marketing can transcend the boundaries of time, space, and location, meaning sales can be made anytime and anywhere. A strategy is needed to leverage digital marketing to increase sales.

PENGEMBANGAN SOFT SKILLS REMAJA MASJID MELALUI KEGIATAN PELATIHAN KEPEMIMPINAN DAN KOMUNIKASI BAGI REMAJA MASJID DI DESA KARYAMEKAR, GARUT, JAWA BARAT

Irman Ramdhan Fauzi — 2025-12-12

This community service activity aims to improve the leadership capacity and communication skills of mosque youth in Karyamekar Village, Garut Regency, West Java. As the younger generation with a strategic role in social and religious development, mosque youth are expected to emerge as communicative, inspiring, and articulate agents of change. However, this significant potential has not been fully supported by adequate training in leadership and communication. Through this training, the implementing team will provide materials and direct mentoring to the participants, who are members of the village's mosque youth. The activity is designed as a two-day participatory training that encompasses theory and practice, using methods such as interactive lectures, group discussions, role-plays, public speaking simulations, and leadership case studies. The core materials in this training include: leadership fundamentals, leadership types, effective communication techniques, public speaking skills, and strategies for managing religious organizations or activities. Furthermore, the training will highlight ethical values, social responsibility, and the role of youth in strengthening Islamic values in society. It is hoped that after participating in this program, participants will significantly improve their self-confidence, leadership skills, and communication skills, which can be applied to organizational life, mosque activities, and community social life. This program is also expected to serve as a starting point for developing young cadres ready to become future leaders, both within the mosque and in the village community at large.

BRANDING MASJID ERA DIGITAL: INOVASI KONTEN KREATIF UNTUK MENINGKATKAN KETERLIBATAN REMAJA DI DESA KARYAMEKAR, KAB. GARUT

Ferryal Abadi — 2025-12-12

One way to restore the prosperity and vitality of mosques is to begin by reorganizing and rebuilding the mosque’s branding, modeled after the Prophet Muhammad’s mosque. Various methods can be employed to revive the vibrancy of nearby mosques,such as holding islamic study sessions featuring prominent figures to attract the interest of the younger generation and the general public. A youth – led management team, strong internal solidarity, and a strategic location are key strengths in implementing branding strategies. Furthermore, the use of digital platforms can support mosque activities and enhance the mosque’s image among the public. In today’s digital era, digital platforms are crucial for accessing information and disseminating positive values. This PkM activity si expected to demonstrate the social awareness of youth in bulding mosque branding through creative social media content and increasing creativity in developing ideas for disseminating religious values.

OPTIMALISASI DAN PENDAMPINGAN PENGGUNAAN TRANSAKSI DAN PEMBAYARAN DIGITAL PADA UMKM DI DESA KARYAMEKAR, GARUT, JAWA BARAT

Popon Rabia Adawia — 2025-12-12

The development of digital technology has transformed the national economic landscape, including transaction and payment patterns in the micro, small, and medium enterprise (MSME) sector. However, in rural areas such as Karyamekar Village, Garut, West Java, most MSMEs still conduct transactions conventionally and have not fully utilized digital payment systems. This situation results in inefficient transaction processes, poorly managed financial records, and limited market expansion opportunities. This community service program aims to improve MSMEs' digital literacy and competency through training and mentoring on the use of digital transactions and payments. The methods used include interactive training, hands-on workshops on the use of digital payment applications (such as QRIS and digital wallets), and a month of intensive mentoring on implementing these systems in daily business activities. This activity is expected to improve MSMEs' capabilities in conducting cashless transactions, improving financial recording systems, and increasing business efficiency. Furthermore, the program aims to foster a sustainable village digital economy ecosystem through the formation of local digital mentoring groups. Overall, this program is expected to serve as a model for community empowerment based on digital transaction processing that can be replicated in other rural areas. Through this activity, universities play an active role in supporting the national policy of "MSMEs Go Digital" and realizing increased financial inclusion and economic independence for rural communities.

ATLAS INTERAKTIF: TAMAN MINI INDONESIA INDAH (TMII) MELALUI MATA INTERNASIONAL

Hally Hanafiah — 2025-12-12

This paper presents reflections and insights from one day trip visit to Taman Mini Indonesia Indah (TMII) undertaken by a group of international students. TMII, a cultural and educational park in Jakarta, provides a valuable journey through Indonesian’s rich cultural diversity and national philosophies. Through the exploration of TMII’s regional pavilions, museums and religious sites, the group gained a deeper understanding of Indonesian culture, Pancasila, citizenship values, religious pluralism and the importance of Bahasa Indonesia as a unifying language. This learning opportunity effectively integrated Pancasila studies, citizenship education, language practice and religious appreciation. It highlighted the role of TMII as an interactive resource that link cultural gaps and encourages the global awareness of Indonesia’s plural identity.

PELATIHAN PENINGKATAN KAPASITAS IBU-IBU PKK DAN KADER POSYANDU SEBAGAI AGEN LITERASI KEUANGAN KELUARGA SEJAHTERA DI DESA KARYAMEKAR, PASIRWANGI, KAB. GARUT JAWA BARAT

Wardhani Indah Sari — 2025-12-12

This Community Service Program (PKM) aims to enhance the capacity of PKK members and Posyandu cadres as financial literacy agents for family welfare in Karyamekar Village, Pasirwangi District, Garut, West Java. The training was conducted on November 14–15, 2025, in Classroom 1 of SDN Karyamekar 2 and attended by 25 participants from PKK and Posyandu groups. The program was carried out in collaboration with the Karyamekar Village Office as the community partner. The training methods included interactive lectures, group discussions, family financial planning simulations, and mentoring in basic financial recording. The results show an improvement in participants’ understanding of financial literacy concepts, their ability to prepare family budgets, and their readiness to provide financial education to the community. This activity is expected to strengthen the role of PKK members and Posyandu cadres in supporting family economic resilience in Karyamekar Village.

PELATIHAN PENINGKATAN LITERASI KEUANGAN BAGI REMAJA MASJID SEBAGAI UPAYA PENGEMBANGAN BADAN USAHA MASJID DI DESA KARYAMEKAR, PASIRWANGI KAB. GARUT

Eka Ahadiyat Suryana — 2025-12-12

This Community Service Program (PKM) aims to improve financial literacy among mosque youth as an effort to develop the Mosque Business Unit (BUM) in Karyamekar Village, Pasirwangi District, Garut Regency. The training was conducted on November 14–15, 2025 at Classroom 2 of SDN Karyamekar 2, attended by 26 participants consisting of Linmas, mosque youth, and LPM members. The program used interactive lectures, group discussions, financial recording simulations, and practical exercises to develop simple business plans. Results show an increase in participants’ understanding of financial management, transaction recording, and mosque-based business planning. Participants were able to create simple business plans supporting mosque economic independence. This activity positively impacts the capacity of mosque youth as community economic empowerment agents

PENYULUHAN KEUANGAN MIKRO DAN MANAJEMEN USAHA KECIL UNTUK ANGGOTA PKK DAN KADER POSYANDU DI DESA KARYAMEKAR, PASIRWANGI, GARUT, JAWA BARAT

Ayi Nurbaeti — 2025-12-12

Empowering women through improving financial literacy and small business management skills is a crucial strategy for supporting the economic resilience of families and rural communities. This outreach program was conducted to provide understanding of the basic concepts of microfinance, household financial planning, and small-scale business management for Family Welfare Movement (PKK) members and Posyandu (Integrated Service Post) cadres in Karyamekar Village, Pasirwangi District, Garut Regency, West Java. The implementation method included interactive outreach, group discussions, budgeting simulations, and simple mentoring on financial record-keeping. Participants were actively involved in identifying the challenges they face in financial management and micro-enterprises and formulating strategies that can be implemented according to the socio-economic conditions in their communities. The results of the activity demonstrated an increased understanding of the importance of financial record-keeping, household budgeting, capital management, and simple marketing strategies for small businesses. Participants also began to be able to apply basic steps in managing home businesses in a more structured and effective manner, particularly in the aspects of business planning and evaluation. This activity is expected to be the first step in strengthening the economic capacity of women in Karyamekar Village. Further recommendations include the need for ongoing mentoring, further training in digital marketing, and the formation of joint business groups to ensure the program's sustainability and provide broader economic benefits to the village community.

PELATIHAN MANAJEMEN KEUANGAN RUMAH TANGGA UNTUK IBU PKK DI DESA KARYAMEKAR, PASIRWANGI, GARUT, JAWA BARAT

Eko Gumaya Sari — 2025-12-12

Household financial management training is one way to improve families' ability to effectively manage income, expenses, and savings. This research was conducted in Karyamekar Village, Pasirwangi, Garut, West Java, targeting women members of the Family Welfare Movement (PKK). The objective of this activity was to improve the knowledge and skills of PKK women in household budget planning, financial management, and optimal utilization of existing resources. The method used in this research was a workshop with a participatory approach, including material delivery, group discussions, and practical training on creating a household budget. Data were collected through observations, questionnaires, and interviews before and after the training. Data analysis was conducted descriptively to assess changes in participants' knowledge and skills. The results of the training indicated an increase in PKK women's understanding of the importance of household financial management. Participants were able to create simple budget plans, identify sources of expenditure, and implement efficient financial management strategies. Furthermore, this training fostered awareness of saving and optimized the use of family funds according to priority needs. Thus, the household financial management training for PKK women in Karyamekar Village positively contributed to improving family financial literacy. This activity is recommended to be continued periodically and expanded to other villages as an effort to empower families economically.

PELATIHAN PENGGUNAAN FINANCIAL TECHNOLOGI UNTUK KETAHANAN EKONOMI

Mohammad Sigit Adi Nugraha — 2025-12-13

The community service activity with the theme of Training on the Use of Financial Technology for Economic Resilience in Karyamekar Village, Garut Regency aims to strengthen the Economic Resilience of MSMEs in Karyamekar Village, Garut, through Training on the Use of Financial Technology (FinTech). The main background is the low digital financial literacy of partners, which leads to manual cash flow management practices (cash-based) and high vulnerability to liquidity risks and informal loans. The implementation method uses a Participatory Approach and Technical Guidance (hands-on) for 25 MSMEs. The FinTech intervention focused on the QRIS application for e-payment transactions and simple e-bookkeeping software for financial recording. The evaluation results showed significant program effectiveness. There was an increase in digital financial literacy of 82.2% (the average score increased from 45 to 82), and the application adoption rate in operational simulations reached 80%. This FinTech adoption directly impacted operational efficiency improvements, reduced recapitulation time and increased cash flow transparency. The conclusions show that effective FinTech training is a realistic key to transforming the financial management of rural MSMEs, building a credible data footprint, and mitigating risks. A key recommendation is the need for support from the Garut Regional Government in providing stable digital infrastructure to ensure the program's sustainability.

PELATIHAN KOMUNIKASI SEBAGAI KESIAPAN KERJA SISWA SMK PARIWISATA CITAYAM

Faridah Faridah — 2025-12-17

This Community Service Program aims to strengthen the communication skills of students at SMK Pariwisata Citayam as part of their preparation for industrial internships and future employment. The training focused on enhancing verbal and nonverbal communication skills, as well as improving students’ confidence in professional situations. The methods used included interactive lectures, question-and-answer sessions, group discussions, and practical activities such as public speaking simulations and job interview practices. The program was conducted face-to-face and involved students from various study programs. The results showed that students demonstrated improved understanding of effective communication principles, increased confidence in speaking, and greater learning motivation. Observations during the program indicated that the training contributed to preparing students mentally for workplace demands. Therefore, this communication training is proven effective in supporting the work readiness of SMK Pariwisata students and is recommended to be implemented continuously for sustainable soft-skill development.

PELATIHAN PENGEMBANGAN INTERPRETASI WARISAN BUDAYA, VIRTUAL REALITY, DAN BAHASA INGGRIS PARIWISATA WARISAN DUNIA DARAJAT PAS BERBASIS WEB DENGAN AI-CHATBOTS UNTUK PARIWISATA

Agie Nugraha Pratama — 2026-01-06

The Training on the Development of Cultural Heritage Interpretation, Virtual Reality, and English in World Heritage Tourism Darajat Pass Web-based with AI-Chatbots for Tourism is a strategic effort to increase the capacity of local human resources and the competitiveness of the tourism sector in Karyamekar Village, Pasirwangi District, Garut Regency, West Java. Darajat Pass, located in Garut Regency, West Java, is a tourist destination with great natural and cultural potential, but still faces some fundamental challenges in its development. This training activity aims to equip MSME actors and farmer groups through an integrated training program that focuses on increasing the capacity of human resources through three main aspects: cultural heritage interpretation, tourism English proficiency, and the use of web-based technology, Virtual Reality (VR), and AI-chatbots. The training methods used include blended learning and participatory and question and answer and discussion. This training not only increases the confidence of participants, but also strengthens the readiness of Darajat Pass as a more competitive and friendly tourist destination for foreign tourists. It is hoped that this program will not only answer the three main needs of modern tourism—namely cultural interpretation, language mastery, and digitalization—but also have the potential to strengthen the competitiveness of the Darajat Pass as a technology-based cultural heritage tourism destination.

KONTEN DIGITAL EDUKASI SEBAGAI MEDIA PEMASARAN DALAM MENINGKATKAN LITERASI KONSUMEN DI ERA DIGITAL DESA KARYAMEKAR, PASIRWANGI, GARUT, JAWA BARAT

Nasril Nasril — 2026-01-06

Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan di Desa Karyamekar, Kecamatan Pasirwangi, Kabupaten Garut, dengan fokus pada peningkatan literasi konsumen melalui pemanfaatan konten digital edukasi sebagai media pemasaran. Permasalahan yang dihadapi masyarakat dan pelaku usaha lokal meliputi rendahnya pemahaman mengenai strategi pemasaran digital serta keterbatasan kemampuan dalam membuat konten yang informatif, menarik, dan sesuai kebutuhan pasar. Kondisi ini menjadi hambatan dalam meningkatkan daya saing produk lokal di era digital yang semakin kompetitif. Pelaksanaan kegiatan dilakukan melalui serangkaian program edukatif berupa sosialisasi literasi digital, pelatihan pembuatan konten pemasaran edukatif (foto, video, dan narasi), serta pendampingan penggunaan platform digital seperti Instagram, WhatsApp Business, dan TikTok. Selain itu, kegiatan dilengkapi dengan evaluasi pengetahuan melalui pre-test dan post-test untuk mengukur peningkatan literasi konsumen serta perkembangan keterampilan peserta dalam memproduksi konten digital. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman masyarakat mengenai pemasaran digital dan kemampuan pelaku usaha dalam membuat dan memanfaatkan konten edukatif sebagai media promosi. Peserta mampu menerapkan strategi pemasaran secara efektif, meningkatkan interaksi dengan konsumen, dan memperluas jangkauan pemasaran produk lokal. Kegiatan ini memberikan dampak positif dalam mendorong adaptasi masyarakat terhadap perkembangan teknologi digital serta mendukung penguatan ekonomi lokal di Desa Karyamekar.

PELATIHAN DAN PENDAMPINGAN PENINGKATAN KUALITAS PELAYANAN WISATA DI DESA KARYAMEKAR, KABUPATEN GARUT

Susanto Susanto — 2026-01-06

Karyamekar Village, Garut Regency, has significant potential in natural and cultural tourism; however, the quality of tourism services provided by the community has not been optimal. The main problems include limited knowledge and skills in providing services, low understanding of tourism service standards, and insufficient guidance in managing village tourism destinations. This community service program aims to improve tourism service quality through training and direct mentoring for the community and tourism managers. The methods include participatory training, material delivery, discussions, service simulations, and field mentoring. The training focused on service excellence, effective communication, service ethics, cleanliness and comfort of tourist destinations, and the application of Sapta Pesona. The results indicate increased knowledge, skills, and awareness of the community in delivering professional tourism services, which positively impact tourist satisfaction and support sustainable village tourism development.

PENDIDIKAN LITERASI DIGITAL TENTANG HOAX DAN KONTEN NEGATIF DI MEDIA SOSIAL UNTUK REMAJA MASJID DI DESA KARYAMEKAR, GARUT

Patoni Patoni — 2026-01-06

Mosque youth in Karyamekar Village, Garut, are part of the younger generation who play a strategic role in building a healthy and moral social environment. The development of digital technology and social media has had a significant impact on the lives of adolescents, both positively and negatively. However, low digital literacy makes some adolescents susceptible to hoaxes and negative content on social media. This community service activity aims to improve the understanding and ability of mosque youth in recognizing, filtering, and responding wisely to hoaxes and negative content. The implementation method includes education, interactive discussions, and case study simulations. This training is effective in encouraging mosque youth in Karyamekar Village, Garut, to be more confident, have a clear direction for development, and be able to apply self-understanding in the learning process and social activities. It is hoped that this activity will shape mosque youth who are digitally savvy, critical, and responsible in using social media.

OPTIMALISASI PENGEMBANGAN PRODUK WIRAUSAHA MENJADI PRODUK UNGGULAN DI DESA WISATA TUGU SELATAN, JAWA BARAT

Retno Widowati — 2026-01-11

To support the development of the economic potential of the Tugu Selatan tourist village, Cisarua, West Java, village business entities and lecturers from six universities collaborated to optimize entrepreneurial products into superior products in the village. This is crucial for improving the quality and competitiveness of MSMEs, which are the backbone of the regional economy, particularly in Kampung Koboi and Kampung Susu. MSMEs play a vital role in the national and regional economy. However, many MSMEs experience difficulties in business and financial management and require a better understanding of aspects of entrepreneurship, business legality, financial management, and more. Therefore, we held a Community Service Program as one of the implementations of the Tri Dharma (Three Pillars of Community Empowerment). This program included training and mentoring for entrepreneurs in the Tugu Selatan tourist village, Cisarua, West Java, specifically Kampung Koboi and Kampung Susu, to help them develop their products into superior products with global competitiveness. The community service activities took the form of training and mentoring. The participants were satisfied with the program and are willing to participate in similar activities and mentoring in the future

PENGUATAN KARAKTER KEWIRAUSAHAAN MELALUI OUTBOUND TRAINING DALAM MEWUJUDKAN DESA WISATA TUGU SELATAN SEBAGAI DESTINASI UNGGULAN

Inna Hanarti — 2026-01-11

Tugu Selatan Village has great potential as a leading tourist destination in Puncak, West Java. However, the main challenge lies in the mental readiness and character of MSMEs in facing global competition. This article discusses the Community Service (PkM) program, a collaborative effort between six universities and a Village-Owned Enterprise (BUMDes). One innovative method used is outbound training to hone teamwork, leadership, and mental toughness. The results show that the experiential learning approach effectively increases the motivation and collaborative character of entrepreneurs in Kampung Koboi and Kampung Susu.