JURNAL ABDIMAS PLJ

PELATIHAN COPYWRITING SEDERHANA UNTUK PEMULA DI SMK TRIGUNA JAKARTA SELATAN

Harry Jundrio — 2025-07-04

This community service activity aims to equip students of SMK Triguna 1956, Petukangan Utara, Pesanggrahan, South Jakarta to enter the world of work. This community service activity is packaged in the form of training with the theme of digital marketing. Specifically, the theme focuses on simple copywriting techniques in creating product advertisements. The training participants are grade X students. In general, the training participants have been able to understand the concept of marketing in general well, including the definition and advantages and disadvantages of digital marketing. However, the training participants have not been able to understand how to create headlines or content titles that attract attention in advertising products to consumers. By participating in this training, participants are expected to be able to apply digital marketing tools in general, both in companies and for their own businesses. In addition, participants are expected to be able to implement simple copywriting techniques in communicating product value to consumers. The implementation of this community service activity was carried out thanks to the collaboration with the Institute for Research and Community Service (LPPM) of Tempo Polytechnic which was supported by representatives of Tempo Polytechnic students from the International Marketing Management Study Program.

PENINGKATAN MANAJEMEN DAN STRATEGI BISNIS PADA UMKM DESA WARNASARI, KABUPATEN BANDUNG

Niantoro Sutrisno — 2025-07-04

The existence of Micro, Small adn Medium Enterprises (UMKM) can create jobs and empower households to earn income. UMKM have a very large role in economic growth, as aprovider of jobs and also as a source of income for the community. Therefore, empowerment is needed so that UMKM can develop further and be able to support the stability of the national economy. The development of the era, technology and competition in the business world which is getting higher every day makes UMKM actors have to have a good business strategy to be able to compete with their competitors. Various problems in running a business occur in today’s economy. The millenial generation has a differnt perspective from the previous generation. Their purchasing power is needed not like the generation above them who are more established, but they can get goods and services that are much cheaper. Several aspects play an important role in determining consumer purchasing power. This community service activity is carried out to help UMKM in Warnasari Village, Bandung regency in facing sompetition in the digital era. By learning about daily financial managment, conducting digital promotions, and also knowing how to determine the ideal selling price.

TRANSFORMASI UMKM BERBASIS ISLAMIC SOCIOPRENEUR MENUJU DIGITALISASI DAN GLOBALISASI PADA UMKM DESA WARNASARI, KABUPATEN BANDUNG

Dian Ikha Pramayanti — 2025-07-04

This community service activity is carried out to assist and empower the concept of islamic sociopreneurship in warnasari village, bandung regency. This activity aims to improve the ability of UMKM actors tomanage businesses based on islamic value by utilizing digitalization to increase competitiveness and global market reach. Islamic sociopreneurship is a business that is rum with sharia principles that aim to improve community welfare and provide benefits to the surrounding environment. From this acivity, it is hoped that it can create a positive social impact and the approach through islamic sociopreneurship can be an effective solution. With the digitalization of UMKM, UMKM actors have carried out a transformation process from traditional methods to digital technology that can help increase competitiveness and increase wider market reach.

ROADMAP TATA KELOLA UMKM DAN PENCIPTAAN PRODUK UNGGULAN PADA UMKM DESA WARNASARI, KABUPATEN BANDUNG

Sophiyanto Wuryan — 2025-07-04

The purpose of this community service activity is so that UMKM actors in warnasari village, bandung regency can improve their insight and performance through good governance and how to create superior products.roadmaps are important management tools to improve efficiency, identify opportunities, and direct innovation systematically. Before creating and developing products, business actors need to find out first what is needed, loke or sought by consumers. As an effort to strengthen UMKM efforts in empowering individuals, groups and communities to improve shared welfare. The methods used in this activity are through counseling, training, and mentoring through presentations of materials delivered by the PkM team. This activity is also expected to have a positive impact on UMKM actors and can contribute to economic development.

PELATIHAN BAHASA INGGRIS UNTUK PEMANDU WISATA: MENINGKATKAN DAYA SAING WISATA DI DESA WARNASARI, PANGALENGAN JAWA BARAT

Dariyanto Dariyanto — 2025-07-04

English Training for Tour Guides is a strategic effort to increase the capacity of local human resources and the competitiveness of the tourism sector in Desa Warnasari, Kecamatan Pangalengan, Kabupaten Bandung, West Java. Desa Warnasari has attractive natural tourism potential, but still faces challenges in reaching foreign tourists due to limited communication skills in foreign languages, especially English. This training activity aims to equip residents and youth organizations who become local tour guides with basic English skills relevant to the world of tourism, such as introducing tourist attractions, explaining travel routes, answering visitors' questions, and conveying local cultural and historical information. The training methods used include interactive lectures, hands-on practice (role play), and questions and answers. The results of the training showed a significant improvement in the confidence and communication skills of participants in English. With this training, it is hoped that tour guides can provide more professional services to foreign tourists, as well as encourage an increase in the number of visits and tourist satisfaction, which will ultimately strengthen the position of Desa Warnasari as a leading tourist destination in the Pangalengan area.

PELATIHAN KETERAMPILAN KOMUNIKASI DAN PELAYANAN PELANGGAN BAGI PENGUSAHA PARIWISATA DI DESA WARNASARI: STRATEGI PENINGKATAN KUALITAS LAYANAN WISATA

Taufan Gojali — 2025-07-04

The purpose of this Community Service (PKM) program is to provide knowledge and communication and customer service skills to tourism entrepreneurs in Desa Warnasari, Kecamatan Pengalengan, Kabupaten Bandung, West Java. The communication and customer service skills training program aimed at tourism entrepreneurs in Desa Warnasari was carried out as a strategy to improve the quality of tourism services. The training activities are designed with a participatory approach through lecture methods, role simulations, and question and answers. The results of the evaluation showed an increase in participants' understanding of the importance of interpersonal communication in the context of tourism services as well as improving attitudes and service practices to tourists. This training makes a significant contribution to shaping the image of a friendly and quality tourism destination, while strengthening local competitiveness in the midst of the growth of the tourism industry. These findings underscore the importance of investing in tourism human resource capacity development as an integral part of sustainable destination management strategies.

PENINGKATAN KAPASITAS UMKM DALAM MENENTUKAN HARGA JUAL PRODUK MELALUI PENDAMPINGAN MANAJEMEN KEUANGAN PADA UMKM DESA WARNASARI, KABUPATEN BANDUNG

Yopy Ratna Dewanti — 2025-07-04

Management is an activity in the form of planning, organizing, directing and controlling as well as decision making to maximize profits. Determining the correct product cost of a product will be able to reduce uncertainly in determining the selling price. Many UMKM actors, especially in Warnasari Village, Bandung Regency with abudant potential, manage their businesses without having basic knowledge and skills regarding good business management and financial management. This activity aims toprovide understanding and knowledge to UMKM actors about the importance of good financial management and to evaluate the determination of product cost for UMKM actors using methods in the form of socialization and training as well as discussions with UMKM actors.

MENGGALI POTENSI DESA LEWAT TRANSFORMASI DIGITAL BERBASIS KEARIFAN LOKAL DI DESA BATULAWANG, KECAMATAN CIPANAS

Mohamad Sigit Adi Nugraha — 2025-07-04

The development of information and communication technology (ICT) has brought significant changes in various aspects of life, including in village governance. Digitalization is one of the main strategies in efforts to improve the quality of public services, administrative efficiency, and empower the economy of village communities. This community service activity aims to explore the potential of the village by implementing digitalization that can grow and develop the capabilities of UMKM into strong, independent and technology-literate businesses, boost the local economy and standard of living of the people in Batulawang Village, increase the role of UMKM so that the community knows that the place is the production site of the UMKM. The research results show that digitalization has increased the effeciency og village governance through digital information systems that accelerate administrative processes and public services.

PEMBENTUKAN KARAKTER KEWIRAUSAHAAN PADA GEN Z

Hesti Rian — 2025-07-04

The formation of entrepreneurial character in Generation Z is important to prepare them to face future challenges and contribute to the economy. Generation Z has unique characteristics that can be utilized to develop an entrepreneurial spirit, such as technological knowledge, creativity, and concern for social issues. With an entrepreneurial spirit, Generation Z can create their own jobs, reduce dependence on formal employment, and make a positive contribution to the economy. Generation Z has a high concern for social and environmental issues. These values can be the basis for running a sustainable and responsible business. The Lecturer Team conducted community service activities to educate Generation Z about entrepreneurship.

PENINGKATAN KAPASITAS PETANI DAN PETERNAK DALAM PENGELOLAAN KEUANGAN DAN ADMINISTRASI USAHA AGRIBISNIS DI DESA WARNASARI, PANGALENGAN JAWA BARAT

Patiandari Patiandari — 2025-07-05

This community service program was implemented with the aim of increasing the capacity of farmers and livestock breeders in Warnasari Village, Pangalengan District, West Java in terms of financial management and business administration. The main problem faced by the local community is the lack of understanding of simple financial records and effective and sustainable business management. This activity is important considering the village's great potential in the fields of agriculture and livestock which has not been balanced with a good business management system. The method of implementing the activity includes training, direct assistance, and simulation of daily and monthly financial records. Participants are trained to make simple financial reports, prepare business budget plans, and understand the importance of recording transactions in making business decisions. In addition, the implementation team also provides easy-to-understand training modules so that participants can continue to learn independently. The results of this activity show an increase in participants' understanding and skills in preparing financial reports and managing their businesses in a more organized manner. Several farmers and livestock breeders have even started implementing a daily recording system and preparing short-term business plans. This program is expected to become a model for local economic empowerment based on increasing administrative and financial capacity in the agriculture and livestock sectors.

PELATIHAN ANALISA STRATEGI MANAJEMEN “BAGI BUMDES DESA WISATA TUGU SELATAN”

Hamizar Hamizar — 2025-07-07

Village-Owned Enterprises, hereinafter referred to as BUMDes, are a village economic institution/entity that is a legal entity formed and owned by the Village Government, managed independently and professionally with capital that is wholly or mostly separated village assets. Ultimately, BUMDes was formed with the aim of increasing business opportunities in order to strengthen village autonomy and reduce unemployment. With Law No. 6 of 2014, the village government is given broader authority in terms of developing and empowering the economy of the village community in accordance with the potential, opportunities and capabilities of the village. However, many economic potentials of villages cannot be optimally utilized by the village to improve the economy and welfare of the community due to limited management strategies in managing BUMDes businesses and limited Human Resource capabilities in managing BUMDes. To achieve this goal, the Lecturers together with Students of the LP3I Jakarta Polytechnic held incidental training for the community and BUMDes Managers of Tugu Selatan Tourism Village in order to provide knowledge and understanding of SWOT analysis and Management Strategy so that it is hoped that the community and BUMDes Managers can further optimize the efforts that are currently being carried out and analyze how to make Tugu Selatan Tourism Village more advanced and developed and known by the wider community.

PELATIHAN K3 BAGI TENAGA KERJA DI SEKTOR PERTANIAN DAN PETERNAKAN DI DESA WARNASARI, PANGALENGAN KABUPATEN BANDUNG JAWA BARAT

Ahmad Damiri — 2025-07-08

Occupational Safety and Health (OSH) is a crucial aspect in supporting productivity and work sustainability, especially in the agriculture and livestock sectors, which carry a high risk of work-related accidents and occupational diseases. This community service activity aims to enhance the understanding and awareness of workers in the agriculture and livestock sectors regarding the importance of applying OSH principles in their daily activities. The activity was carried out on June 13 and 14, 2025, in the 3rd-grade classroom of Palayangan State elementary school, Warnasari Village, Pangalengan Sub-district, Bandung Regency, with a total of 25 participants consisting of vegetable farmers and livestock breeders. The methods used in this training included interactive lectures, group discussions, simulations on the use of personal protective equipment (PPE), and pre-test and post-test evaluations. The results of the activity showed an increase in participants' understanding of basic OSH concepts and their motivation to apply them in their respective businesses. This activity is expected to be an initial step in creating a safer and healthier work culture within the village community.

PERENCANAAN KEUANGAN UNTUK MENINGKATKAN LITERASI KEUANGAN PADA PT. CJ LOGISTIK CIKARANG

Pandu Adi Cakranegara — 2025-07-16

The community service conducted at PT CJ Logistic is an effort to support financial literacy. This is necessary because CJ Logistic employees are young people who joined the company immediately after graduating from vocational high school. Many of them are working at this company for the first time. Therefore, there is a need to provide financial literacy knowledge to the workers at this company. To facilitate the event and avoid disrupting work hours, the event was held on Saturday when the company only operates half a day. The community service was conducted by organizing a short educational session on personal financial planning. The session was divided into two parts: in the first session, participants received classroom instruction. In the second session, participants were encouraged to ask questions about their individual financial planning. Of course, creating a personal financial plan requires knowledge of one's financial condition and time to develop it. Therefore, the second session focused on general financial planning. At the end of the session, a summary of what was learned that day was provided, and the event concluded with a game related to financial planning led by the students. Participants attended the session from start to finish with enthusiasm. It is hoped that the knowledge gained from this training will be applied in their daily lives.

PENERAPAN MANAJEMEN DAN STRATEGI BISNIS UNTUK MENINGKATAN PENDAPATAN PETANI SAYUR DI DESA WARNASARI, PANGALENGAN, KABUPATEN BANDUNG

Agie Nugraha Pratama — 2025-07-16

The problem faced by farmers in Warnasari Village, Bandung, West Java, is that they generally rely on traditional knowledge in managing their vegetable farming business. Aspects of business management, such as production planning, financial record-keeping, and resource management, are not carried out systematically. The lack of business strategy implementation leads to low efficiency and income in farming. The method used in this Community Service activity is training or counseling. The goal of this activity is to increase awareness among the community about the importance of digitalizing vital family records through information provision. The process of implementing this activity starts from 1) Preparation, which includes needs analysis and coordination with the community, 2) Implementation, which includes preparing materials and providing information through lectures, 3) Evaluation, which involves creating follow-up plans. The conclusion of this activity is that farmers are expected to be able to manage their farming business more professionally, increase production efficiency, and expand market access, thereby significantly increasing their income. This activity is also expected to have a positive and sustainable impact on the welfare of vegetable farmers in Warnasari Village, and they plan to follow up with assistance from Politeknik LP3I Jakarta.

PELATIHAN KETERAMPILAN KOMUNIKASI DAN PELAYANAN PELANGGAN BAGI WARGA DAN KARANG TARUNA DI DESA WARNASARI, PANGALENGAN KABUPATEN BANDUNG

Deny Sudrajat — 2025-07-16

Warnasari Village in Bandung Regency has quite large tourism and local economic potential, but still faces challenges in terms of the quality of human resources, especially in the aspects of communication and service. Good customer service and communication skills are important factors in supporting business development, tourism and community services in general. This community service activity aims to improve communication and customer service skills for residents and members of the Warnasari Village youth organization. The methods used are interactive training, simulations, and questions and answers and discussions. The results of the activity showed an increase in participants' understanding of the importance of effective communication and excellent service as a support for improving the quality of tourism, as well as the emergence of motivation to apply these skills in daily activities. It is hoped that this activity can contribute to strengthening local capacity and developing village potential in a sustainable manner.