JURNAL ABDIMAS PLJ

PELATIHAN PEMASARAN ONLINE UNTUK PRODUK PRODUK UNGGULAN BAGI PKK DAN KADER POSYANDU DI DESA KARYAMEKAR, GARUT, JAWA BARAT

Ramadhani Hamzah, Rina Nurhayati , Jalaludin, Enny Diah Astuti, Sofia Maulida — Fri, 12 Dec 2025 00:00:00 +0000

Online marketing training for PKK (Family Welfare Movement) and Posyandu (Integrated Service Post) cadres' flagship products aims to increase sales and expand market reach through digital platforms such as social media and e-commerce. This training equips participants with basic digital marketing skills, business account optimization, engaging content creation, and the use of applications such as e-commerce and marketplaces. Furthermore, this activity also improves digital literacy and empowers families and communities economically. This community service program aims to provide online marketing training for PKK women as a continuation of the creative economy program in Karyamekar Village, Garut, West Java. The community service event was held on November 14-15, 2025, in the Karyamekar Village Hall. The method used was presentations, discussions, and a question-and-answer session. During the presentation, the speaker discussed the importance of digital marketing in marketing products. With the advancement of technology, digital marketing is essential for product marketing. Online marketing can transcend the boundaries of time, space, and location, meaning sales can be made anytime and anywhere. A strategy is needed to leverage digital marketing to increase sales.

PENGEMBANGAN SOFT SKILLS REMAJA MASJID MELALUI KEGIATAN PELATIHAN KEPEMIMPINAN DAN KOMUNIKASI BAGI REMAJA MASJID DI DESA KARYAMEKAR, GARUT, JAWA BARAT

Fri, 12 Dec 2025 00:00:00 +0000

This community service activity aims to improve the leadership capacity and communication skills of mosque youth in Karyamekar Village, Garut Regency, West Java. As the younger generation with a strategic role in social and religious development, mosque youth are expected to emerge as communicative, inspiring, and articulate agents of change. However, this significant potential has not been fully supported by adequate training in leadership and communication. Through this training, the implementing team will provide materials and direct mentoring to the participants, who are members of the village's mosque youth. The activity is designed as a two-day participatory training that encompasses theory and practice, using methods such as interactive lectures, group discussions, role-plays, public speaking simulations, and leadership case studies. The core materials in this training include: leadership fundamentals, leadership types, effective communication techniques, public speaking skills, and strategies for managing religious organizations or activities. Furthermore, the training will highlight ethical values, social responsibility, and the role of youth in strengthening Islamic values in society. It is hoped that after participating in this program, participants will significantly improve their self-confidence, leadership skills, and communication skills, which can be applied to organizational life, mosque activities, and community social life. This program is also expected to serve as a starting point for developing young cadres ready to become future leaders, both within the mosque and in the village community at large.

BRANDING MASJID ERA DIGITAL: INOVASI KONTEN KREATIF UNTUK MENINGKATKAN KETERLIBATAN REMAJA DI DESA KARYAMEKAR, KAB. GARUT

Ferryal Abadi, Santos Winarso Dwiyogo, Nurdin, Badriyah, Mega Sukmawati — Fri, 12 Dec 2025 00:00:00 +0000

One way to restore the prosperity and vitality of mosques is to begin by reorganizing and rebuilding the mosque’s branding, modeled after the Prophet Muhammad’s mosque. Various methods can be employed to revive the vibrancy of nearby mosques,such as holding islamic study sessions featuring prominent figures to attract the interest of the younger generation and the general public. A youth – led management team, strong internal solidarity, and a strategic location are key strengths in implementing branding strategies. Furthermore, the use of digital platforms can support mosque activities and enhance the mosque’s image among the public. In today’s digital era, digital platforms are crucial for accessing information and disseminating positive values. This PkM activity si expected to demonstrate the social awareness of youth in bulding mosque branding through creative social media content and increasing creativity in developing ideas for disseminating religious values.

OPTIMALISASI DAN PENDAMPINGAN PENGGUNAAN TRANSAKSI DAN PEMBAYARAN DIGITAL PADA UMKM DI DESA KARYAMEKAR, GARUT, JAWA BARAT

Popon Rabia Adawia, Ashri Ramadhani, Muhammad Ridwan, Asep Solihin, Zahra — Fri, 12 Dec 2025 00:00:00 +0000

The development of digital technology has transformed the national economic landscape, including transaction and payment patterns in the micro, small, and medium enterprise (MSME) sector. However, in rural areas such as Karyamekar Village, Garut, West Java, most MSMEs still conduct transactions conventionally and have not fully utilized digital payment systems. This situation results in inefficient transaction processes, poorly managed financial records, and limited market expansion opportunities. This community service program aims to improve MSMEs' digital literacy and competency through training and mentoring on the use of digital transactions and payments. The methods used include interactive training, hands-on workshops on the use of digital payment applications (such as QRIS and digital wallets), and a month of intensive mentoring on implementing these systems in daily business activities. This activity is expected to improve MSMEs' capabilities in conducting cashless transactions, improving financial recording systems, and increasing business efficiency. Furthermore, the program aims to foster a sustainable village digital economy ecosystem through the formation of local digital mentoring groups. Overall, this program is expected to serve as a model for community empowerment based on digital transaction processing that can be replicated in other rural areas. Through this activity, universities play an active role in supporting the national policy of "MSMEs Go Digital" and realizing increased financial inclusion and economic independence for rural communities.

ATLAS INTERAKTIF: TAMAN MINI INDONESIA INDAH (TMII) MELALUI MATA INTERNASIONAL

Hally Hanafiah, Liswandi, Akari Lynn, Kaung Khant Kyaw, Thiri Maung Maung Zaw — Fri, 12 Dec 2025 00:00:00 +0000

This paper presents reflections and insights from one day trip visit to Taman Mini Indonesia Indah (TMII) undertaken by a group of international students. TMII, a cultural and educational park in Jakarta, provides a valuable journey through Indonesian’s rich cultural diversity and national philosophies. Through the exploration of TMII’s regional pavilions, museums and religious sites, the group gained a deeper understanding of Indonesian culture, Pancasila, citizenship values, religious pluralism and the importance of Bahasa Indonesia as a unifying language. This learning opportunity effectively integrated Pancasila studies, citizenship education, language practice and religious appreciation. It highlighted the role of TMII as an interactive resource that link cultural gaps and encourages the global awareness of Indonesia’s plural identity.

PELATIHAN PENINGKATAN KAPASITAS IBU-IBU PKK DAN KADER POSYANDU SEBAGAI AGEN LITERASI KEUANGAN KELUARGA SEJAHTERA DI DESA KARYAMEKAR, PASIRWANGI, KAB. GARUT JAWA BARAT

Wardhani Indah Sari, Wiwin Suhada, Rika Ristiawati, Iis Basyiroh, Ifah Masrifah — Fri, 12 Dec 2025 00:00:00 +0000

This Community Service Program (PKM) aims to enhance the capacity of PKK members and Posyandu cadres as financial literacy agents for family welfare in Karyamekar Village, Pasirwangi District, Garut, West Java. The training was conducted on November 14–15, 2025, in Classroom 1 of SDN Karyamekar 2 and attended by 25 participants from PKK and Posyandu groups. The program was carried out in collaboration with the Karyamekar Village Office as the community partner. The training methods included interactive lectures, group discussions, family financial planning simulations, and mentoring in basic financial recording. The results show an improvement in participants’ understanding of financial literacy concepts, their ability to prepare family budgets, and their readiness to provide financial education to the community. This activity is expected to strengthen the role of PKK members and Posyandu cadres in supporting family economic resilience in Karyamekar Village.

PELATIHAN PENINGKATAN LITERASI KEUANGAN BAGI REMAJA MASJID SEBAGAI UPAYA PENGEMBANGAN BADAN USAHA MASJID DI DESA KARYAMEKAR, PASIRWANGI KAB. GARUT

Eka Ahadiyat Suryana, Amna, Saepul Bahri, Agus Wibowo, Ira Mariyah Ulfah — Fri, 12 Dec 2025 00:00:00 +0000

This Community Service Program (PKM) aims to improve financial literacy among mosque youth as an effort to develop the Mosque Business Unit (BUM) in Karyamekar Village, Pasirwangi District, Garut Regency. The training was conducted on November 14–15, 2025 at Classroom 2 of SDN Karyamekar 2, attended by 26 participants consisting of Linmas, mosque youth, and LPM members. The program used interactive lectures, group discussions, financial recording simulations, and practical exercises to develop simple business plans. Results show an increase in participants’ understanding of financial management, transaction recording, and mosque-based business planning. Participants were able to create simple business plans supporting mosque economic independence. This activity positively impacts the capacity of mosque youth as community economic empowerment agents

PENYULUHAN KEUANGAN MIKRO DAN MANAJEMEN USAHA KECIL UNTUK ANGGOTA PKK DAN KADER POSYANDU DI DESA KARYAMEKAR, PASIRWANGI, GARUT, JAWA BARAT

Ayi Nurbaeti, Kus Indiyah, Gunanto Wardjono, Tri Yuni Susilowati, Wenny Djuarni — Fri, 12 Dec 2025 00:00:00 +0000

Empowering women through improving financial literacy and small business management skills is a crucial strategy for supporting the economic resilience of families and rural communities. This outreach program was conducted to provide understanding of the basic concepts of microfinance, household financial planning, and small-scale business management for Family Welfare Movement (PKK) members and Posyandu (Integrated Service Post) cadres in Karyamekar Village, Pasirwangi District, Garut Regency, West Java. The implementation method included interactive outreach, group discussions, budgeting simulations, and simple mentoring on financial record-keeping. Participants were actively involved in identifying the challenges they face in financial management and micro-enterprises and formulating strategies that can be implemented according to the socio-economic conditions in their communities. The results of the activity demonstrated an increased understanding of the importance of financial record-keeping, household budgeting, capital management, and simple marketing strategies for small businesses. Participants also began to be able to apply basic steps in managing home businesses in a more structured and effective manner, particularly in the aspects of business planning and evaluation. This activity is expected to be the first step in strengthening the economic capacity of women in Karyamekar Village. Further recommendations include the need for ongoing mentoring, further training in digital marketing, and the formation of joint business groups to ensure the program's sustainability and provide broader economic benefits to the village community.

PELATIHAN MANAJEMEN KEUANGAN RUMAH TANGGA UNTUK IBU PKK DI DESA KARYAMEKAR, PASIRWANGI, GARUT, JAWA BARAT

Fri, 12 Dec 2025 00:00:00 +0000

Household financial management training is one way to improve families' ability to effectively manage income, expenses, and savings. This research was conducted in Karyamekar Village, Pasirwangi, Garut, West Java, targeting women members of the Family Welfare Movement (PKK). The objective of this activity was to improve the knowledge and skills of PKK women in household budget planning, financial management, and optimal utilization of existing resources. The method used in this research was a workshop with a participatory approach, including material delivery, group discussions, and practical training on creating a household budget. Data were collected through observations, questionnaires, and interviews before and after the training. Data analysis was conducted descriptively to assess changes in participants' knowledge and skills. The results of the training indicated an increase in PKK women's understanding of the importance of household financial management. Participants were able to create simple budget plans, identify sources of expenditure, and implement efficient financial management strategies. Furthermore, this training fostered awareness of saving and optimized the use of family funds according to priority needs. Thus, the household financial management training for PKK women in Karyamekar Village positively contributed to improving family financial literacy. This activity is recommended to be continued periodically and expanded to other villages as an effort to empower families economically.

PELATIHAN PENGGUNAAN FINANCIAL TECHNOLOGI UNTUK KETAHANAN EKONOMI

Sat, 13 Dec 2025 00:00:00 +0000

The community service activity with the theme of Training on the Use of Financial Technology for Economic Resilience in Karyamekar Village, Garut Regency aims to strengthen the Economic Resilience of MSMEs in Karyamekar Village, Garut, through Training on the Use of Financial Technology (FinTech). The main background is the low digital financial literacy of partners, which leads to manual cash flow management practices (cash-based) and high vulnerability to liquidity risks and informal loans. The implementation method uses a Participatory Approach and Technical Guidance (hands-on) for 25 MSMEs. The FinTech intervention focused on the QRIS application for e-payment transactions and simple e-bookkeeping software for financial recording. The evaluation results showed significant program effectiveness. There was an increase in digital financial literacy of 82.2% (the average score increased from 45 to 82), and the application adoption rate in operational simulations reached 80%. This FinTech adoption directly impacted operational efficiency improvements, reduced recapitulation time and increased cash flow transparency. The conclusions show that effective FinTech training is a realistic key to transforming the financial management of rural MSMEs, building a credible data footprint, and mitigating risks. A key recommendation is the need for support from the Garut Regional Government in providing stable digital infrastructure to ensure the program's sustainability.