PENILAIAN KONSUMEN TERHADAP KEANDALAN, DAYA TAHAN, DAN PERFORMA PRODUK SAMSUNG

Authors

  • Fahri Dedy Setiawan Politeknik LP3I Jakarta
  • Amon Gari Permana Politeknik LP3I Jakarta
  • Muhammad Ridwansyah Politeknik LP3I Jakarta

Keywords:

Product Reliability, Durability, Performance

Abstract

This study aims to understand consumer opinions regarding the reliability, durability, and performance of Samsung products, as well as how these factors influence customer loyalty. A quantitative approach was used by distributing questionnaires to 22 Samsung users residing in Jakarta. The collected data was analyzed using multiple linear regression. The results show that all three variables significantly influence customer loyalty, with product performance having the strongest impact. This means that the better consumers perceive the product's performance, the more likely they are to remain loyal. These findings are important for Samsung's marketing strategies and product development in a competitive market.

References

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Published

2022-05-27

Issue

Vol. 4 No. 1 (2022): JURNAL ADMINISTRASI BISNIS INTERNASIONAL (JAMBI), MEI 2022

Section

Jurnal Administrasi Bisnis Internasional

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