PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOPI JAGO

Authors

  • Fazilan Eka Rusnawan Politeknik LP3I Jakarta
  • Susi Satiawati Politeknik LP3I Jakarta
  • Mujtabah Faturrurahman Politeknik LP3I Jakarta

Keywords:

Product Quality, Price, Purchasing Decisions

Abstract

This study aims to determine the influence of product quality and price on purchasing decisions for Kopi Jago. Data was obtained through interviews with consumers who had purchased Kopi Jago. The results indicate that consumers are satisfied with the product quality and consider the price offered to be very affordable. Factors such as taste, product durability, packaging aesthetics, and payment method also influence purchasing decisions.

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Published

2022-05-27

Issue

Vol. 4 No. 1 (2022): JURNAL ADMINISTRASI BISNIS INTERNASIONAL (JAMBI), MEI 2022

Section

Jurnal Administrasi Bisnis Internasional

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