PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA MALL PLAZA ATRIUM
Keywords:
Service, Loyalty, Visitor Decision, Consumer, Plazada Atrium MallAbstract
This study aims to analyze the effect of service quality on customer loyalty at Plazada Mall Atrium. In an era of increasingly tight business competition, shopping centers are required to provide optimal service in order to maintain and increase visitor loyalty. The method used in this study is quantitative with data collection techniques through questionnaires distributed to 100 respondents who are regular visitors to Plazada Mall Atrium. The results of the study indicate that there is a positive and significant effect between service and customer loyalty. The better the service provided, the higher the level of customer loyalty.
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