MODEL BISNIS DIGITAL E-COMMERCE SYARIAH BERBASIS PRINSIP EKONOMI ISLAM

Abstract

The development of digital technology has driven a significant transformation in global economic activities, including the emergence of e-commerce as a business model that offers seamless transactions without spatial and temporal limitations. However, alongside this rapid growth, there is a need to ensure that digital buying and selling activities remain grounded in Sharia principles, which emphasize honesty, justice, transparency, and the prohibition of riba, gharar, and maysir. This study aims to analyze a digital business model for Sharia-compliant e-commerce based on Islamic economic principles through a library research approach using descriptive qualitative analysis. The findings indicate that a Sharia-based e-commerce business model must incorporate essential components such as valid digital contracts (akad), riba-free payment systems, consumer protection mechanisms, transparent information disclosure, and governance aligned with Islamic values. Furthermore, the integration of technologies such as blockchain, smart contracts, and big data presents strategic opportunities for the development of Sharia e-commerce in Indonesia. This study emphasizes the need for stronger regulations, public education, and the strengthening of the Sharia digital ecosystem to support the sustainability of businesses based on Islamic values.