PUBLIC RELATIONS DAN KEMAMPUAN MENULIS PRESS RELEASE SEBAGAI PUBLISITAS KORPORAT
Abstract
Press release as media publications made by the corporate public relations. As a function of management, public relations demanded not only able to manage the public to communicate but also to be able to write to the foundation of scientific concepts and theories. In the context of science communication, writing press releases required format good writing techniques. The purpose of this research study intends to describe the description of the concepts and patterns of writing press release is based on the context of science communication. Starting from writing techniques, such as physical appearance releases, content (content), and the style of language. By practitioner can enrich the practitioners PR (public relations) firm or organization in designing the right communication strategy through the creation of an interesting press release to be informed.
Keywords: Public Relations Writing, Press Release
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