PERAN HUMAS BAGI MASYARAKAT SAAT PANDEMI COVID-19
Abstract
This study aims to look at the role of Public Relations withint the research object in carrying out health protocol campaigns during a pandemic. The campaign carried out by the PR officer is in the form of socializing health protocols during a pandemic aimed at the people of the city area. This study used a descriptive qualitative method with data obtained through observation and interviews. There were 4 outreach activities carried out by the officer, namely setting up an information center on Covid-19, spreading water tanks and soap in public facilities, providing free disinfectant spraying for the citizen, and appealing to the public about the health protocol through social media.
Keywords: Communication, public relations, campaign
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