ANALISIS COMPETITIVE ADVANTAGE DAN POTENSI WISATA KAWASAN AGROWISATA (STUDI PADA KAWASAN WISATA CIWIDEY)

Authors

  • Rani Sukmadewi Universitas Padjadjaran
  • Herwan Abdul Muhyi Universitas Padjadjaran
  • Arianis Chan Universitas Padjadjaran
  • Pratami Wulan Tresna Universitas Padjadjaran

DOI:

https://doi.org/10.34127/jrlab.v13i2.1133

Keywords:

Competitive Advantage, Tourism Potential, Agrotourism, Ciwidey, Sustainable Tourism

Abstract

Competitive strength in the tourism sector is a crucial factor for destinations. This study aims to analyze the competitive advantage and tourism potential of the agrotourism area in Ciwidey, Indonesia. By utilizing existing models and frameworks to evaluate tourism competitiveness, this research identifies key determinants that contribute to the competitive advantage of specific tourism destinations. The research methods include interviews, observations, documentation, and focus group discussions. Data were collected from three villages in Ciwidey District, namely Lebakmuncang, Panundaan, and Rawa Bogo, during the period of December 2023 to February 2024. The results indicate that agrotourism and culture are the main potentials to be developed. This research provides valuable insights for policymakers, tourism stakeholders, and local communities to support sustainable development and tourism expansion in the region.

Author Biographies

Herwan Abdul Muhyi, Universitas Padjadjaran

Departemen Administrasi Bisnis

Arianis Chan, Universitas Padjadjaran

Departemen Administrasi Bisnis

Pratami Wulan Tresna, Universitas Padjadjaran

Departemen Administrasi Bisnis

References

Aldebi, H., Ibraheem, S., & Al.Mussawi, H. (2020). The impact of sustainable tourism dimensions on the achievement of competitive advantages: evidence from iraqi tourism and hospitality setting-nineveh province.. https://doi.org/10.4108/eai.28-6-2020.2297906

Aldebi, H., Ibraheem, S., & Al.Mussawi, H. (2020). The impact of sustainable tourism dimensions on the achievement of competitive advantages: evidence from iraqi tourism and hospitality setting-nineveh province.. https://doi.org/10.4108/eai.28-6-2020.2297906

Anwer, A., Arif, A., & Hameed, A. (2022). Restoration and rehabilitation of traditional heritage for sustainable tourism development: a case study of tehjian heritage market, neelum valley, azad jammu and kashmir. Global Economics Review, VII(I), 90-101. https://doi.org/10.31703/ger.2022(vii-i).08

Baharudin, N. (2023). Aligning malaysian agrotourism real estate investment with the sustainable development goals: opportunities. Iop Conference Series Earth and Environmental Science, 1274(1), 012030. https://doi.org/10.1088/1755-1315/1274/1/012030

Baharudin, N. (2024). The critical success factors of agrotourism real estate investment. International Journal of Academic Research in Business and Social Sciences, 14(3). https://doi.org/10.6007/ijarbss/v14-i3/20947

Broccardo, L., Culasso, F., & Truant, E. (2017). Unlocking value creation using an agritourism business model. Sustainability, 9(9), 1618. https://doi.org/10.3390/su9091618

Budiningtyas, E. and Turgarini, D. (2019). The reinforcement of women's role in baluwarti as part of gastronomic tourism and cultural heritage preservation.. https://doi.org/10.2991/isot-18.2019.18

Chin, C. (2022). Empirical research on the competitiveness of rural tourism destinations: a practical plan for rural tourism industry post-covid-19. Consumer Behavior in Tourism and Hospitality, 17(2), 211-231. https://doi.org/10.1108/cbth-07-2021-0169

Chin, C., Thian, S., & Lo, M. (2017). Community’s experiential knowledge on the development of rural tourism competitive advantage: a study on kampung semadang – borneo heights, sarawak. Tourism Review, 72(2), 238-260. https://doi.org/10.1108/tr-12-2016-0056

Croes, R. (2010). Measuring and explaining competitiveness in the context of small island destinations. Journal of Travel Research, 50(4), 431-442. https://doi.org/10.1177/0047287510368139

Diniati, A., Salma, A., Lestari, M., Devi, N., & Tasliman, C. (2022). Utilization of instagram by glamping legok kondang ciwidey as a promotion media during the pandemic. TRJ Tourism Research Journal, 6(1), 1. https://doi.org/10.30647/trj.v6i1.134

Djuwendah, E., Karyani, T., Wulandari, E., & Pradono, P. (2023). Community-based agro-ecotourism sustainability in west java, indonesia. Sustainability, 15(13), 10432. https://doi.org/10.3390/su151310432

Doğru, T., Suess, C., & Sirakaya-Turk, E. (2020). Why do some countries prosper more in tourism than others? global competitiveness of tourism development. Journal of Hospitality & Tourism Research, 45(1), 215-256. https://doi.org/10.1177/1096348020911706

Dwyer, L., Mellor, R., Livaic, Z., Edwards, D., & Chulwon, K. (2004). Attributes of destination competitiveness: a factor analysis. Tourism Analysis, 9(1), 91-101. https://doi.org/10.3727/1083542041437558

Eddyono, F., Darusman, D., Sumarwan, U., & Sunarminto, T. (2020). The tourism competitiveness of districts and cities possesing a national park in indonesia. Journal of Scientific Research and Reports, 25-41. https://doi.org/10.9734/jsrr/2020/v26i330233

Enright, M. and Newton, J. (2005). Determinants of tourism destination competitiveness in asia pacific: comprehensiveness and universality. Journal of Travel Research, 43(4), 339-350. https://doi.org/10.1177/0047287505274647

Entenza, N., Pérez, A., & Naranjo, A. (2022). Rural agrotourism development strategies in less favored areas: the case of hacienda guachinango de trinidad. Agriculture, 12(7), 1047. https://doi.org/10.3390/agriculture12071047

Farida, N., Trihastuti, N., & Taufiq, M. (2022). Competitive advantage model of rural tourism studies during covid-19 pandemic era. International Journal of Innovation and Economic Development, 8(4), 24-32. https://doi.org/10.18775/ijied.1849-7551-7020.2015.84.2003

Gómez-Martín, M., Matos-Pupo, F., Bada-Díaz, R., & Escalante-Pérez, D. (2020). Assessing present and future climate conditions for beach tourism in jardines del rey (cuba). Atmosphere, 11(12), 1295. https://doi.org/10.3390/atmos11121295

Hosseini, ., Ahmad, P., Ayashi, A., Tzeng, G., Banaitis, A., & Pourahmad, A. (2021). Improving the urban heritage based on a tourism risk assessment using a hybrid fuzzy madm method: the case study of tehran's central district. Journal of Multi-Criteria Decision Analysis, 28(5-6), 248-268. https://doi.org/10.1002/mcda.1746

Jumiyati, S. (2023). The development of an edu-agrotourism concept in the buffer zone of conservation area based on education and local community empowerment. Iop Conference Series Earth and Environmental Science, 1275(1), 012027. https://doi.org/10.1088/1755-1315/1275/1/012027

Karpycheva, O., Rusina, A., & Yakimova, E. (2022). Comparative analysis of tourism potential assessment methods.. https://doi.org/10.2991/aebmr.k.220208.029

Kudumovic, L. (2020). Cultural landscape preservation in bosnia and herzegovina in the frame of tourism development. Tem Journal, 740-749. https://doi.org/10.18421/tem92-42

Lagarense, B., Kartika, T., Narottama, N., Riana, N., & Setyawati, R. (2019). Cultural heritage tourism preservation in kota tua jakarta indonesia and old town central hong kong: a comparative study.. https://doi.org/10.2991/isot-18.2019.74

Lestari, E. (2024). The role of village owned enterprises in the development and sustainability of the agrotourism sector (a case study of agrotourism in karanganyar regency, central java). Iop Conference Series Earth and Environmental Science, 1302(1), 012132. https://doi.org/10.1088/1755-1315/1302/1/012132

Liu, S. and Shu, H. (2020). Sustainable cultural tourism and heritage conservation in china: case studies of the ancient waterfront towns in the south of the yangtze river.. https://doi.org/10.2495/sdp200021

Mardiany, M., Kusuma, Z., Rayes, M., & Hakim, L. (2020). Indigenous knowledge-based agrotourism in the dayak kenyah community in pampang village, samarida, east kalimantan. Journal of Marine and Island Cultures, 9(1). https://doi.org/10.21463/jmic.2020.09.1.07

Meyer, D. (2021). An assessment of the impact of the tourism sector on regional economic development in gauteng province, south africa.. https://doi.org/10.5772/intechopen.95810

Morozova, N. and Morozov, M. (2018). Intangible cultural heritage as an essential element of cultural tourism infrastructure.. https://doi.org/10.15308/sitcon-2018-82-85

Nasution, I., Surbakti, A., & Sebayang, V. (2021). Development of art, culture, and literature attractions for millennial generations. International Journal of Linguistics Literature and Culture, 7(6), 517-524. https://doi.org/10.21744/ijllc.v7n6.1982

Neupane, R., Kc, A., & Pant, R. (2013). Assessing tourism potential in bhaktapur durbar square, nepal. International Journal of Environment, 2(1), 250-261. https://doi.org/10.3126/ije.v2i1.9225

Rahmiati, F., Ismail, Y., Amin, G., Simatupang, T., Larso, D., & Othman, N. (2019). Tourism value chain activities model for competitive advantage measurement.. https://doi.org/10.2991/icot-19.2019.10

Rosardi, R., Prajanti, S., Atmaja, H., & Juhadi, J. (2021). Sustainable tourism model in pagilaran tea plantation agrotourism, in indonesia. International Journal of Sustainable Development and Planning, 16(5), 981-990. https://doi.org/10.18280/ijsdp.160519

Rustantono, H., Soetjipto, B., Wahjoedi, W., & Sunaryanto, S. (2020). Socio-economic factors and rural competitive advantage: the moderating role of economic literacy. Journal of Asian Finance Economics and Business, 7(8), 151-159. https://doi.org/10.13106/jafeb.2020.vol7.no8.151

Scott, D., McBoyle, G., & Schwartzentruber, M. (2004). Climate change and the distribution of climatic resources for tourism in north america. Climate Research, 27, 105-117. https://doi.org/10.3354/cr027105

SEKAR, S. (2023). Assessing the impact of agrotourism initiatives on rural development and community-based agricultural management. JEBS, 37(02), 155. https://doi.org/10.59467/jebs.2023.37.155

Shi, Y., Zhong, L., Chen, T., & Yu, H. (2016). Tourism competitiveness evaluation and spatio-temporal characteristics of chinese border counties. Chinese Geographical Science, 26(6), 817-828. https://doi.org/10.1007/s11769-016-0822-1

Silva, G., Rachão, S., Nunes, A., Vieira, E., Santos, S., Soares, L., … & Fernandes, P. (2021). A methodology for the identification and assessment of the conditions for the practice of outdoor and sport tourism-related activities: the case of northern portugal. Sustainability, 13(13), 7343. https://doi.org/10.3390/su13137343

Slunjski, R. (2018). Tourism valorisation of immovable tangible cultural heritage in međimurje. Hrvatski Geografski Glasnik/Croatian Geographical Bulletin, 80(2), 111-137. https://doi.org/10.21861/hgg.2018.80.02.05

Sriyadi, S. and Yekti, A. (2021). Sustainability levels of local wisdom based agrotourism development model (case study in karangtengah village, imogiri district bantul regency, special region of yogyakarta). E3s Web of Conferences, 316, 01015. https://doi.org/10.1051/e3sconf/202131601015

Sutiarso, M., Arcana, K., & Suprapto, N. (2021). Local institutions and social capital for agrotourism development: a case study in sanda village, tabanan-bali.. https://doi.org/10.4108/eai.12-12-2020.2304966

Thu, H., Dang, B., & Rompaey, A. (2022). Comprehensive assessment of coastal tourism potential in vietnam. Vietnam Journal of Earth Sciences. https://doi.org/10.15625/2615-9783/17374

Utama, I. (2023). Review studies key element of agrotourism management. Prosiding Seminar Nasional FMI, 1, 169-180. https://doi.org/10.47747/snfmi.v1i.1497

Wan, J., Jun-ping, Y., Liu, Z., Wang, H., & Wang, T. (2019). Spatial-temporal pattern and its influencing factors on urban tourism competitiveness in city agglomerations across the guanzhong plain. Sustainability, 11(23), 6743. https://doi.org/10.3390/su11236743

Wardhani, W. and Widodo, W. (2020). Destination innovativeness towards tourism competitive advantage.. https://doi.org/10.2991/aebmr.k.200812.008

Downloads

Published

2024-05-15