PENGARUH LOKASI, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI FORE COFFEE SHOP SURABAYA

Yusril Andrianto; Zawawi

doi:10.34127/jrlab.v13i2.1146

Authors

Yusril Andrianto Universitas Pembangunan Nasional “Veteran” Jawa Timur
Zawawi Universitas Pembangunan Nasional “Veteran” Jawa Timur

DOI:

https://doi.org/10.34127/jrlab.v13i2.1146

Keywords:

Location, Price Perception, Service Quality , Customer Satisfaction

Abstract

This research aims to determine the influence of location, price perception and service quality on customer satisfaction at Fore Coffee Shop Surabaya. The population in this study was the people of Surabaya City, male and female, from young people to adults. With a research sample of 96 respondents, namely people who have made repeat purchases at Fore Coffee Shop Surabaya more than once. The method used in this research is a quantitative method with the SEM PLS analysis technique. The research results show that location, price perception, and service quality have a positive effect on customer satisfaction.

References

Buchori, A., & Harwan, Y. (2021). The Effect Of Service Quality And Promotion On Purchase Intention Mediated By Trust: Case Study Of Pt China Taiping Insurance indonesia. European Journal Of Business And Management Research. Retrieved From http://www.ejbmr.org. Doi: 10.24018/ejbmr.2021.6.2.764.

Fathoni, M. R., & Saragih, D. R. U. (2024). Pengaruh Kualitas Produk, Persepsi Harga, Dan Lokasi Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Di Mcdonald’s. Jurnal Mimbar Administrasi, 21(1). Https://doi.org/10.56444/mia.v21i1.1525

Gustiawati, D., & Paludi, S. (2023). Analisis Kualitas Produk, Persepsi Harga Dan Lokasi Terhadap Keputusan Membeli Bakso Mukidi. 6, 46–53. Https://doi.org/10.37600/ekbi.v6i1.774

Hayuningtyas, P. (2020). The Impact Of Marketing Mix On Consumer Satisfaction And Customer Loyalty On Aqua Products. Jurnal Bisnis Dan Manajemen, 4(2), 83–103. Issn 2549-3604 (online), issn 2549-6972 (print). Doi: http://dx.doi.org/10.25139/ekt.v4i2.3132

Hendi, P. (2019). Pertumbuhan Bisnis Kedai Kopi. Swa Online.

Irawanti, G. (2024). Pengaruh Store Atmosphere, Lokasi Toko Dan Display Produk Terhadap Keputusan Pembelian Konsumen Di Toko Kelontong “Anda”. Sekolah Tinggi Ilmu Ekonomi Sampit, 9(1), Januari 2024.

Junaedi, N. L. (2020). Fore Coffee Dikabarkan Menutup Sebagian Outlet Kopinya. Ekrut Media. Https://www.ekrut.com/media/fore-coffee-tutup-sebagian-outlet

Maulana, R. (2020). Fore Coffee Tutup Permanen 16 Outlet Tetapi Bantah Sedang Gulung Tikar. Tech In Asia. Https://id.techinasia.com/fore-coffee-tutup-16-outle

Putri, I., & Santoso, A. (2024). Pengaruh Pengetahuan Investasi, Persepsi Risiko Dan Kemajuan Teknologi Terhadap Keputusan Investasi. Ekono Insentif, 18(1), 34-46. Https://doi.org/https://doi.org/10.36787/jei.v18i1.1343

Sugiyono. (2019). Metode Penelitian Kombinasi (Mixed Methods). Bandung, Alfabeta.

Suhaimi, s. (2024). Hubungan kualitas pelayanan dengan kepuasan pelanggan pengguna jasa di home taylor busana muslim. Universitas medan area. Https://repositori.uma.ac.id/handle/123456789/23625

Wiranata, A. (2019). Pengaruh Harga, Kualitas Produk, Dan Lokasi Terhadap Kepuasan Pelanggan Pada Kafe Rs Kopi. Jurnal Ilmu Dan Riset Manajemen, 8(3), 1–18. Http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/3013

Zuriyah, Dewi, A. (2019). Industri Kedai Kopi Ditaksir Tumbuh 20% Tahun Ini. Bisnis.com.