PENDAMPINGAN STRATEGI PENGEMBANGAN USAHA DALAM MENINGKATKAN PANGSA PASAR MELALUI SOSIAL MEDIA MARKETING PADA SAMBAL ROA DI POMBEWE BIROMARU
DOI:
https://doi.org/10.34127/jrlab.v14i3.1340Abstract
The mentoring strategy implemented to assist business actors in adopting Digital Marketing for MSME partners is crucial for business development. The primary focus is on improving MSME performance through understanding and applying digital marketing concepts. The mentoring method begins with an evaluation phase, followed by activity socialization, distribution of Pretest questionnaires, Technical Guidance (Bimtek) or Training sessions, and the distribution of Posttest questionnaires. The utilization of grant funds from the Directorate General of Higher Education, Research, and Technology is directed, among other things, toward Digital Marketing training for MSME partners. The training covers topics such as Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), content creation on TikTok, and landing page development. The aim is to enhance MSME partners' knowledge of Digital Marketing. The results of this mentoring program demonstrate that MSME partners can understand and apply Digital Marketing, addressing the current needs of their businesses. The improvement from moderate understanding to a comprehensive grasp of the subject is a positive outcome. However, further training is necessary to stay updated with technological advancements.
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