PERAN GREEN VALUE PADA PENGARUH SUSTAINABLE BEHAVIOUR YANG DIMEDIASI OLEH ENVIRONMENTAL SUSTAINABILITY BELIEFS DAN SOCIAL SUSTAINABILITY BELIEFS

Arya Dita Aflaha; Rini Kuswati

doi:10.34127/jrlab.v14i1.1348

Authors

Arya Dita Aflaha Universitas Muhammadiyah Surakarta
Rini Kuswati Universitas Muhammadiyah Surakarta

DOI:

https://doi.org/10.34127/jrlab.v14i1.1348

Keywords:

Environmental Sustainability Beliefs, Green Value, Sustainable Behaviour, Social Sustainability Beliefs

Abstract

This study aims to analyze the effect of Green Value on Sustainable Behaviour mediated by Environmental Sustainability Beliefs and Social Sustainability Beliefs. This research method uses a quantitative approach. The population in this study were students of Universitas Muhammadiyah Surakarta and all circles of society. The sampling technique in this study was non probability sampling with purposive sampling technique. The data collection method used in this research is a questionnaire. In measuring research data using Likert scale. The data analysis technique used in this research is using SMARTPLS. The results of this study are that Green Value has a positive and significant influence on Sustainable Behavior. Green Value has a positive and significant influence on Environmental Sustainability Beliefs. Green Value has a positive and significant influence on Social Sustainability Beliefs. Environmental Sustainability Beliefs have a positive and significant influence on Sustainable Behavior. Social Sustainability Beliefs do not have a positive and significant effect on Sustainable Behaviour. There is a significant effect of Green Value on Sustainable Behaviour mediated by Environmental Sustainability Beliefs. There is no significant effect of Green Value on Sustainable Behaviour mediated by Social Sustainability Beliefs.

References

Achmad, Nur (2020). Modul Praktikum Workshop Statistik Milenial. Sukoharjo: Jasmine.

Ahmad, F., Hossain, M. B., Mustafa, K., Ejaz, F., Khawaja, K. F., & Dunay, A. (2023). Green HRM Practices and Knowledge Sharing Improve Environmental Performance by Raising Employee Commitment to the Environment. Sustainability (Switzerland) , 15(6). https://doi.org/10.3390/su15065040

Alagarsamy, S., Mehrolia, S., & Mathew, S. (2021). How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices. Vision, 25(1), 65–76. https://doi.org/10.1177/0972262920977986

Alifan, M. (2024). Consumer Attitude Sustainable Buying Behavior Yang Di Mediasi Oleh Green Consumption Value Pada Kemasan. Jurnal Review Pendidikan Dan Pengajaran, 7(3), 6991–6997.

Anwar, M. A. (2024). Pengaruh Consumer Attitude Terhadap Sustainable Buying Behavior Yang Di Mediasi Oleh Green Consumption Value Pada Kemasan Produk Daur Ulang. Jurnal Review Pendidikan Dan Pengajaran, 7(3).

Eikelenboom, M., & de Jong, G. (2019). The impact of dynamic capabilities on the sustainability performance of SMEs. Journal of Cleaner Production, 235, 1360–1370. https://doi.org/10.1016/j.jclepro.2019.07.013

Febriyanti, W. F., & Irmawati, I. (2024). The Effect of Utility Value, Hedonic Value and Social Value on Sustainable Purchase Intentions. Jurnal Ilmiah Manajemen Kesatuan, 12(1), 175–190. https://doi.org/10.37641/jimkes.v12i1.2402

Imaningsih, E. S., Tjiptoherijanto, P., Heruwasto, I., & Aruan, D. T. H. (2020). Exploring values orientation to build green loyalty: The role of egoistic, supply chain management, and biospheric. International Journal of Supply Chain Management, 9(2), 656–663.

Jayabalan, N., Makhbul, Z. K. M., Mohamed, R. K. M. H., Yusof, H., & Munir, M. F. B. M. B. (2020). The role of OCBE on Green HRM towards performance sustainability. International Journal of Innovation, Creativity and Change, 13(5), 388–399.

Kazaure, M. A., Abdullah, A. R., Jantan, A. H., & Zawawi, D. B. (2020). Influences of TPB variable on smes intention to adopt online crowdfunding services in Nigeria. International Journal of Advanced Science and Technology, 29(4 Special Issue), 981–993.

Kuswati, R., Purwanto, B. M., Sutikno, B., & Aritejo, B. A. (2021). Pro-Environmental Self-Identity: Scale Purification in the Context of Sustainable Consumption Behavior. Eurasian Studies in Business and Economics, 17, 173–185. https://doi.org/10.1007/978-3-030-65147-3_12

Lathabhavan, R., & Bharti, T. (2024). Exploring the linkage of green values and green attitude in green behaviour: moderating role of green climate among Indian employees. Social Responsibility Journal, 20(10), 2008–2024. https://doi.org/10.1108/SRJ-01-2024-0035

Mandal, V., & Pal, D. (2024). Sustainable leadership: empowering green organizational citizenship behaviour through employee green value in the Indian healthcare sector. Journal of Asia Business Studies. https://doi.org/10.1108/JABS-08-2023-0338

Mandić, A., Walia, S. K., & Rasoolimanesh, S. M. (2023). Gen Z and the flight shame movement: examining the intersection of emotions, biospheric values, and environmental travel behaviour in an Eastern society. Journal of Sustainable Tourism, 0(0), 1–23. https://doi.org/10.1080/09669582.2023.2254950

Mathur, A., & Georgeo P. Moschis. (2022). Do Personal Values and Political Ideology Affect Sustainable Consumption? Sustainability, 14.

Na, Y. K., Kang, S., & Jeong, H. Y. (2019). The effect of market orientation on performance of sharing economy business: Focusing on marketing innovation and sustainable competitive advantage. Sustainability (Switzerland), 11(3). https://doi.org/10.3390/su11030729

Nabif, M., Noor, F., & Kuswati, R. (2023). The Effects of Environmental Value and Environmental Engagement on Sustainable Consumption Behavior. Entrepreneurship on Global Economics Development in the Era of Society 5.0, 1(January), 1517–1531.

Permadi, T. S. (2024). Pengaruh Environmental Knowledge, Environmental Attitude Dan Green Perceived Value Terhadap Green Consumers Behavior (Studi Pengguna Totebag Pada Mahasiswa UIN Raden Intan Lampung). UIN Raden Intan Lampung.

Putra, K. D. S., & Rastini, N. M. (2017). Pengaruh Green Perceived Value Dan Green Perceived Quality Terhadap Green Satisfaction Dan Green Trust . E-Jurnal Manajemen Unud, 6(5).

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.

Wachidatun, T. G., Kuswati, R., & Wuryaningsih Dwi Lestari. (2024). Does Attitude Matters in the Relationship of Green Brand Position and Green Brand Knowledge on Switching Intention of Green Product? Journal of Business and Management Studies, 6(1), 182–193. https://doi.org/10.32996/jbms.2024.6.1.11

Zhu, J., Tang, W., Wang, H., & Chen, Y. (2021). The influence of green human resource management on employee green behavior—a study on the mediating effect of environmental belief and green organizational identity. Sustainability (Switzerland), 13(8). https://doi.org/10.3390/su13084544