ANALISIS STRATEGI MUTU TERHADAP PRESEPSI KONSUMEN PRODUK KERUPUK KULIT ARIYANTO

Intan Nadyma; Sindi Rustilawati; Wirasena  Rukasah; Dewi Lestari; Muhammad Hibar  Pangestu; Kharisma Fitri  Hapsari; Amadea Selma Agnia  Elfath

doi:10.34127/jrlab.v14i2.1516

Authors

Intan Nadyma IPB University
Sindi Rustilawati IPB University
Wirasena Rukasah IPB University
Dewi Lestari IPB University
Muhammad Hibar Pangestu IPB University
Kharisma Fitri Hapsari IPB University
Amadea Selma Agnia Elfath IPB University

DOI:

https://doi.org/10.34127/jrlab.v14i2.1516

Keywords:

Product Quality, Quality Assurance, Consumer Perception

Abstract

This study aims to analyze the effect of the application of the Input-Process-Output (IPO) model and quality control strategies on consumer perceptions of Ariyanto's Cow Skin Crackers products in Sukabumi City. The approach used includes analysis of the IPO model, quality control tools (Seven Tools) Check Sheet, Stratification and Pareto Diagram, and Importance Performance Analysis (IPA). Data were obtained through interviews, observations and questionnaires to 50 active consumer respondents. The results show that the production process still faces obstacles in the aspects of product filling and packaging, which is evident from the highest defect findings in the form of insufficient contents and leaky packaging. IPA analysis places these two attributes in Quadrant I (top priority for improvement). Meanwhile, the attributes of texture, safety and cleanliness of packaging show high performance and importance, which means they need to be maintained. The conclusion of this study is that quality improvement strategies need to focus on controlling filling and packaging to improve competitiveness and consumer satisfaction in a sustainable manner.

References

Anam, M. K., Muntalim, & Wulandari, S. (2023). Analisis Persepsi Konsumen dalam Pembelian Produk Otak-Otak Bandeng di Kabupaten Lamongan: Pendekatan IPA dan CSI. Jurnal Dinamika Sosial Ekonomi, 24(2), 154-167. doi:http://jurnal.upnyk.ac.id/index.php/jdse/article/download/10715/6035

Apregian, C. F., Yusuf, M. N., Kurnia, R.. (2025). Analisis Kinerja Rantai Pasok Kerupuk kulit (Studi Kasus Pada Agroindustri Kerupuk Kulit Barokah di Kelurahan Ciamis Kecamatan Ciamis Kabupaten Ciamis). 12 (1), 293-306. Retrieved from http://repository.unigal.ac.id/handle/123456789/5386

Asim, A. 2024. From Consumer Needs to Corporate Success: Insights from a Survey on Product Perception. iRASD Journal of Management. 6

(1): 10-20. DOI https://journals.internationalrasd.org/index.php/jom/article/view/2165

Aunillah, M. W. S., Kurniawan, M. D., & Hidayat. 2022. Analisis Pengendalian Kualitas Produksi Batu Kumbang Menggunakan Metode Seven Tools (Studi Kasus: CV. Salsabilah Group). Jurnal Sigma Teknika. 5(1): 030-038. DOI: https://www.journal.unrika.ac.id/index.php/sigmateknika/article/view/4202/pdf

Azikuti, L. M. E., Onen, D., Ezati, B. A. 2017. STAFFING AND THE QUALITY OF TEACHING IN UNIVERSITIES. European Journal of Education Studies. 3(3): 21-36. doi: 10.5281zenodo.268381

Borg, W. R., & Gall, M. D. (1983). Educational Research: An Introduction (4th ed.). New York: Longman. https://archive.org/details/educationalresea0000borg_q0k5/page/n3/mode/1up

Chen, M. (2024). Food Quality Control: Ensuring Safe and High-Quality Products. African Journal of Food Science and Technology, 15(12), 1–2. https://www.interesjournals.org/articles/food-quality-control-ensuring-safe-and-highquality-products-112452.html?utm

Dafa, M. H., Solihah, N. I., Prabowo, Y., & Handziko, R. C. (2023). Penanganan Limbah Padat Produksi Kerupuk Rambak di Brontokan, Danurejo, Mertoyudan, Magelang. Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA, 7(1), DOI: http://dx.doi.org/10.21831/jpmmp.v7i2.25186

Herlina, E., Prabowo, F. H., & Nuraida, D. (2021). Analisis Pengendalian Mutu Dalam Meningkatkan Proses Produksi. Fokus Manajemen Bisnis, 11(2), 173-188. Retrieved from https://pdfs.semanticscholar.org/f478/927b103390d221f81cc4c71bf001eb 4ef3dd.pdf

Lilir, F. B., Palar, C. K., & Lontan, N. N. (2021). Pengaruh Lama Pengeringan Terhadap Proses Pengelolaan Kerupuk Kulit Sapi. Zootec, 41(1), 214-222. Retrieved from https://ejournal.unsrat.ac.id/v3/index.php/zootek/article/view/32667/30894

Istifarin, R. A., Maflahan, I., Mojiono, M. (2024). Aplikasi Statistical Quality Control pada Pengendalian Kualitas Kerupuk Puli di UKM Kerupuk Puli Fitri. 9(1), 30-42. Retrieved from https://ejournal.upi.edu/index.php/edufortech/article/view/61047/26070

Memon, M. A., Thurasamy, R., Ting, H., Cheah, J. H. 2025. PURPOSIVE SAMPLING: A REVIEW AND GUIDELINES FOR QUANTITATIVE RESEARCH. Journal of Applied Structural Equation Modeling. 9(1). Retrieved from https://www.researchgate.net/publication/387126839

Rusdiani, R., Fahrizan, H., Hari, M. A., Sjah, T., Budastra, I. K., (2024). Efisiensi dan Probabilitas Usaha Kerupuk Kulit Sapi di Pagutan Timur, Kota Mataram. 25 (1). Retrieved from https://agrimansion.unram.ac.id/index.php/Agri/article/view/1631

Sari, M., Ernawati, & Wilis, R. (n.d.). Studi Produksi Industri Kerupuk Kulit Di Jorong Kapalo Koto Nagari Tanjung Barulak Kecamatan Batipuh Kabupaten Tanah Datar. Retrieved from http://geografi.ppj.unp.ac.id/index.php/buana/article/view/61/34

Singh, V., & Ahmedbad. 2022. Statistical Process Control (SPC) Guide Line. International Journal of Engineering Research & Technology. 11(5): 155-160. Retrieved from https://www.ijert.org/research/statistical-process-control-spc-guide-line-IJERTV11IS050153.pdf

Sirait, B. M., & Nuswantara, B. (2021). ANALISIS PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SINGKONG KEJU DI ARGOTELO SALATIGA. ZIRAA’AH, 46(3), 343-351. doi:https://ojs.uniska-bjm.ac.id/index.php/ziraah/article/download/5253/3217

Sondakh, J. A., Palar, V. Y., & Roning, P. D. (2020). Karakteristik Fisik dan Organoleptik Kerupuk Kulit Sapi Dengan Penambahan Tepung Ubi Jalar Ungu (Ipomea batatas L.). Zootek, 40(2), 259-266.

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta. https://library.bpk.go.id/koleksi/detil/jkpkbpkpp-p-1RENPFknuz

Sulvia, S., Desparita, N. (2024). Analisa Persepsi Konsumen Terhadap Keputusan Pembelian Kerupuk Kulit Sapi (Kerupuk Rambak) di Desa Bale Panah Kecamatan Juli Kabupaten Birueun. 8 (1), 30 – 37. Retrieved from http://journal.umuslim.ac.id/index.php/jsp/article/view/2507/1920

Suwartini, S., & Sutama, S. (2023). Input/Process/Output/Outcome Quality In Manag-ing Education In Elementary Schools. Primary: Jurnal Pendidikan Guru Sekolah Dasar, 12 (2), 510-522. DOI: http://dx.doi.org/10.33578/jpfkip.v12i2.9620.

Yudha, E. P., Syamsiyah, N., Pardian, P., & Dina, R. A. (2023). Rural areas are more resili-ent than urban areas to the COVID-19 pandemic. Is it true? (Lessons from Indonesia). Human Geographies, 17(2), 171-192. doi: https://doi.org/10.5719/hgeo.2023.172.4

Tsutani, K. (2023). Food quality control and its ensuring safety, excellence in the food indus-try. Journal of Food Technology and Preservation, 7(4), 184. Diakses dari https://www.alliedacademies.org/articles/food-quality-control-and-its-ensuring-safety-excellence-in-the-food-industry-26148.html