DAMPAK GREEN BANKING TERHADAP REPUTASI BANK DAN KEPERCAYAAN NASABAH

Authors

  • Pretty Naomi Sitompul Politeknik Unggulan Cipta Mandiri
  • Fransiska Sirait Politeknik Unggulan Cipta Mandiri

DOI:

https://doi.org/10.34127/jrlab.v14i2.1576

Keywords:

Green Banking, Bank Reputation, Customer Trust

Abstract

In recent years, sustainability and environmental preservation have become primary concerns across various sectors, including banking. Green Banking is a banking strategy that incorporates environmentally friendly principles into its operations and policies, such as transaction digitalization, energy efficiency, and financing of sustainable projects. This study aims to analyze the influence of Green Banking on bank reputation and its impact on customer trust. The research applies a quantitative method with a survey approach involving 100 banking customers in Medan City. Data were analyzed using multiple linear regression and Sobel Test for mediation analysis. The findings indicate that Green Banking has a positive and significant effect on both bank reputation and customer trust—directly and indirectly through reputation. Bank reputation significantly mediates the influence of Green Banking on customer trust. These findings emphasize that sustainable banking practices not only enhance institutional image but also strengthen public trust in the banking sector

References

Azahra, N. (2024). Pengaruh Pengungkapan Green Banking dalam Laporan Keberlanjutan terhadap Nilai Perusahaan. Jurnal Akuntansi dan Keuangan Berkelanjutan, 12(1), 55–68.

Fombrun, C. J. (1996). Reputation: Realizing value from the corporate image. Harvard Business School Press.

Intergovernmental Panel on Climate Change. (2023). Sixth Assessment Report: Mitigation of Climate Change. IPCC.

Jha, N., & Bhome, R. (2013). Green Banking: A holistic approach. Asian Journal of Research in Social Sciences and Humanities, 3(12), 83–94.

Mahardika, A., & Fitanto, A. (2023). Digitalisasi Sistem Keuangan dan Reputasi Perbankan Berbasis Lingkungan. Jurnal Keuangan Digital dan Inovasi, 5(2), 102–115.

Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20–38.

Nielsen. (2022). Global Sustainability Survey 2022. Nielsen Global.

Otoritas Jasa Keuangan. (2023). Statistik Keuangan Berkelanjutan 2022. Jakarta: OJK.

Universitas Muhammadiyah Yogyakarta. (2023). Laporan Penelitian: Pengaruh Reputasi terhadap Loyalitas Nasabah di Era Keuangan Berkelanjutan. UMY Press.

Ulwany, A. F. (2024). Penerapan Green Banking pada Bank Syariah Umum di Indonesia dan Pengaruhnya terhadap Loyalitas Nasabah. Jurnal Ekonomi Syariah dan Perbankan Islam, 7(1), 23–37

Downloads

Published

2025-06-11

Issue

Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025

Section

JURNAL LENTERA BISNIS

License

Copyright (c) 2025 Author

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Lisensi Creative Commons

Jurnal Lentera Bisnis disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.


Berdasarkan ciptaan pada https://plj.ac.id/ojs/index.php/jrlab