STRATEGI KONTEN MARKETING DI PT NATURINDO SURYA NIAGA TASIKMALAYA

Abstract

The development of the digital era is increasingly rapid, content strategy is one of the key elements in increasing interaction with consumers, this approach not only focuses on promoting products or services, but also on providing content that has relevant information value to build deeper relationships with audiences. Furthermore, research shows that an effective content marketing strategy can increase brand awareness. This research uses a descriptive qualitative approach to explore and analyze the content marketing strategy implemented by PT Naturindo Surya Niaga on social media, specifically TikTok, and its integration with e-commerce. This research aims to educate the public about the importance of understanding content strategy because in this digital era, content is very influential in various aspects. In the content planning stage, PT Naturindo Surya Niaga determines the content concept that suits its target audience, manages the team well, divides tasks effectively, and ensures that the content produced is informative and easy to understand. In the selection of content strategy, Naturindo consistently produces interesting content.