STRATEGI PEMASARAN EFEKTIF KONTER DIDO CELL TUBAN DALAM MENINGKATKAN HUBUNGAN PELANGGAN

Abstract

This study aims to analyze the marketing strategy of Dido Cell Counter Tuban in its efforts to enhance customer relationships amid increasingly competitive mobile device business. The research focuses on how relational marketing strategies are employed to build customer loyalty and strengthen interactions between the counter and its customers. The method used in this study is a descriptive qualitative approach, with data collection techniques including direct observation, in-depth interviews with the owner and employees, and relevant supporting documentation. The results indicate that Dido Cell Counter Tuban implements effective marketing strategies through personalized service approaches, loyalty discounts, two-way communication with customers, and the use of social media as a promotional and interaction platform. These strategies have not only succeeded in increasing customer satisfaction but also in fostering long-term positive relationships. Moreover, the success of marketing at Dido Cell is also supported by the owner's commitment to maintaining service quality and his ability to understand local market needs. This study concludes that the implementation of marketing strategies focused on relationships and customer satisfaction proves effective in strengthening consumer loyalty and enhancing business competitiveness at the local level. These findings can serve as a reference for other micro-businesses in developing appropriate marketing strategies to sustainably improve customer relationships.