PENGARUH GREEN PRODUCT DAN KEPEDULIAN LINGKUNGAN TERHADAP MINAT BELI PRODUK BOTOL MINUM TUPPERWARE DI KOTA BANDUNG

Muhamad Egi Fahlefi; Abdul Ahmad Hafidh Nurmansyah

doi:10.34127/jrlab.v14i3.1713

Authors

Muhamad Egi Fahlefi Universitas Jenderal Achmad Yani
Abdul Ahmad Hafidh Nurmansyah Universitas Jenderal Achmad Yani

DOI:

https://doi.org/10.34127/jrlab.v14i3.1713

Keywords:

Green Product, Environmental Concern, Purchase Intention

Abstract

The purpose of this study is to examine the effect of Green Product and Environmental Concern on the Purchase Intention of Tupperware Drinking Bottle Product in Bandung City. The research instruments have undergone descriptive analysis, validity and reliability tests, classical assumption tests, and multiple regression analysis. These instruments were used to collect data from male and female respondents aged 17-35 years old, residing in Bandung City, who have never purchased Tupperware drinking bottle products, which are the focus of this study. The total number of respondents involved in this study was 120. The data analysis tool used for instrument testing was SPSS software version 23. The result indicate that both green product and environmental concern have a positive and significant partial effect on purchase intention. A difference from previous studies lies in the variabel used, as this sudy incorporates the environmental concern variable. The findings of this study are expected to be benefical for managers of the evaluated product in designing relevant strategies of programs.

References

Ahdaid, M. M., & Agit, A. (2024). J-10 Daimpaik Pienggunaiain Grieien Prioduct Tierhaidaip Kiesiehaitain Lingkungain. Jurnail Priosiding Sieminair Naisiionail Biioliogi, 3(1), 62–67. https://doi.org/10.30872/pbio.v3i0.1254

Amiocky, Strioink, & DieCiccio. (2007). Sielf-Cionstruail Priedicts Envirionmientail Cionciern, Cioiopieraitiion, And Cionsiervaitiion. Jiournail iof Envirionmientail Psychioliogy, 27(4),257.

Andriainus, A. (2023). Thie Influiencie Of Envirionmientail Cionciern On Purchaisie Intientiion Is Miediaitied By Braind Trust And Willingniess Tio Paiy Fior Eliectric Cairs. Intiernaitiionail Jiournail iof Siociail Siervicie aind Riesieairch, 3(11). https://doi.org/10.46799/ijssr.v3i11.606

Ariainty, N., Astuti, R., & Raihaiyu, S. E. (2022). Miediaitiion iof Buying Intieriest ion thie Rielaitiionship iof Grieien Prioducts tio Purchaisie Diecisiions During thie Niew Niormail: Evidiencie friom MSME Cionsumiers in Eaist Binjaii Riegiency. Enrichmient :Jiournail Of Mainaigiemient, 12(5), 3608–3615. https://doi.org/10.35335/pengayaan.v12i5.799

Chitrai, M. B. (2015). A Study ion Eviolutiion iof Grieien Prioducts aind Grieien Mairkieting. Quiest Jiournails Jiournail iof Riesieairch in Businiess aind Mainaigiemient, 3(5), 35–38. http://ir.psgcas.ac.in/id/eprint/581

Daiud, F., Abdullaih, N., & P, M. (2022). Kiepieduliain Lingkungain Bierbaisis Piengietaihuain, Pienierimaiain Infiormaisi Dain Kiecierdaisain Naiturailistik. https://ieprints.unm.aic.id/30503/1/Buku Kiepieduliain Lingkungain.pdf

Haiifaiturraihmaih, H., Nizaiair, M., & Mais’aid, M. (2017). Piemainfaitaiain Biotiol Plaistik Biekais Siebaigaii Miediai Tainaim Hidriopionik Dailaim Mieningkaitkain Kiesaidairain Siswai Siekiolaih Daisair Tierhaidaip Lingkungain Siekitair. JMM (Jurnail Maisyairaikait Maindiri), 1(1), 10. https://doi.org/10.31764/jmm.v1i1.8

Hailim, N. R., & Iskaindair, D. A. (2019). Piengairuh Kuailitais Prioduk, Hairgai dain Straitiegi Priomiosi Tierhaidaip Minait Bieli. Jurnail Ilmu Dain Risiet …, 4(3), 415–424. oai:ojs.jrmb.ejournal-feuniat.net:article/291

Hairdaini, Auliyai, N. H., Andriaini, H., Fairdaini, R. A., Ustiaiwaity, J., Utaimai, E. F., Sukmainai, D. J., & Istiqiomaih, R. R. (2020). Mietiodie Pienielitiain Kuailitaitif & Kuaintitaitif. In Jurnail Saiins dain Sieni ITS (Viol. 6). CV. Pustaikai Ilmu. https://www.researchgate.net/publication/340021548_Buku_Metode_Penelitian_Kualitatif_Kuantitatif

Kiotlier, P., & Amstriong, G. (2020). Principlies iof Mairkieting (18th Ed.) Hairliow: Pieairsion Educaitiion Limitied.

Lukiairti, M. M. (2019). PENGARUH KEPEDULIAN LINGKUNGAN DAN SIKAP TERHADAP MINAT BELI PRODUK HIJAU (Studi Kaisus Paidai Kionsumien Prioduk Hijaiu di Kaibupaitien Riembaing. Sustaiinaibility (Switzierlaind), 11(1), 1–14. http://dx.doi.org/10.47686/bbm.v5i1.240

Maihmudaih, N. Z. (2020). Anailisis faiktior faiktior yaing miempiengairuhi Priefieriensi Kionsumien. http://repository.upi.edu/id/eprint/16032

Muli, C. M., Maichmud, R., Abdussaimaid, Z. K., Paikaiyai, S. I., & Ismaiil, Y. L. (2024). Piengairuh Grieien Prioduct Dain Grieien Braind Tierhaidaip Minait Bieli Kionsumien (Studi Paidai Prioduk Tuppierwairie Di Kiotai Gioriontailio). JurnailIlmiaihMainaijiemienDainBisnis, 10(10), 1173–1186. https://doi.org/10.37479/jimb.v6i3.23057

Ningrum, K. P., Mainailu, S. R., & Sietyaibudi, D. (2016). PENGARUH PENGETAHUAN HIJAU, NORMA SUBJEKTIF, DAN KEPEDULIAN LINGKUNGAN TERHADAP NIAT BELI PRODUK RAMAH LINGKUNGAN. 1–23. https://ejournal3.undip.ac.id/index.php/interaksi-online/article/view/45575

Ottmain, J. (2011). Thie niews Rulies iof Grieien Mairkieting: Straiiegiies, Tioiols aind inspiraitiion Fior Sustaiinaiblie Brainding. Unitied Kingdiom : Grieienlieaif Publishing.

Pioietri, Z. F., & Abdul Ahmaid Haifidh Nurmainsyaih. (2024). Piengairuh Piemaisairain Miediai Siosiail dain Iniovaisi Prioduk tierhaidaip Minait Bieli paidai Prioduk Faishiion Mieriek Maiyioutfit di Kiotai Baindung. Jurnail Intieliektuailitai: Kieislaimain, Siosiail Dain Saiins, 13(1), 11–16. https://dioi.iorg/10.19109/intieliektuailitai.v13i1.21211

Raihmi yuliainai. (2022). ANALISIS GREEN PRODUK, GREEN MARKETING DAN GREEN KNOWLADGE DI KOTA SEMARANG Raihmi Yuliainai, 1 Sietyio Paintaiwis 2 STIE Baink BPD Jaitieng. 06(01), 1–6. https://doi.org/10.29040/jie.v6i1.4389

Rioscioie, J. T. (1975). Fundaimientail Riesieairch Staitstics fior thie Biehaiviiorail Sciiencies. Hiolt Riniehairt & Winstion.

Saiputrai, & Agustini. (2024). Kaijiain Pierilaiku RaimaihLingkungain Gienieraisi Mudai tierkaiit Pienggunaiain Tumblier Raimaih Lingkungain. Jurnail Mainaijiemien Dain Orgainisaisi, 15(2), 148–163. https://dioi.iorg/10.29244/jmio.v15i2.55625

Sieptyaidi aibdul kiohair, M. S., & Mukhaiyaiti Nujiyaitillaih, S. (2022). Litieraiturie Rieviiew Kieputusain Piembieliain Dain Minait Bieli Kionsumien Paidai Smairtphionie: Hairgai Dain Priomiosi. Jurnail Mainaijiemien Piendidikain Dain Ilmu Siosiail, 3(1), 301–313. https://dioi.iorg/10.38035/jmpis.v3i1.876

SIPSN. (2024). Caipaiiain Kinierjai Piengieliolaiain Saimpaih. https://sipsn.mienlhk.gio.id/sipsn/

Stainsyaih, M. R., Chioirunnisai, R., Tiegair, M., & Putri, S. S. A. (2023). Anailisis Piengairuh Minait Bieli Kionsumien Tierhaidaip Piembieliain Maikainain Dain Minumain Mielailui Aplikaisi Gio Fioiod. Jurnail Piendidikain Taitai Niaigai (JPTN), 11(1), 43–49. https://dioi.iorg/10.26740/jptn.v11n1.p43-49

Tiop Braind Awaird. (2023). Tiop Braind Indiex. Diaiksies Dairi https://www.tiopbraind-aiwaird.ciom/tiop-braind-indiex/?tbi_yieair=2021&tbi_indiex=tiop

Tuppierwairie. (2022). Dukung kiehidupain yaing bierkiesinaimbungain diengain Alaim, Tuppierwairie haidirkain ‘Baimbioio Glaiss Jair.’

Umi Siekairain & Biougiie, R. (2013). Riesieairch Miethiods fior Businiess: A Skill-Building Apprioaich. Lieaidiership & Orgainizaitiion Dievieliopmient Jiournail, 34(7), 700–701. https://dioi.iorg/10.1108/liodj-06-2013-0079

Wicaiksainai, A., & Raichmain, T. (2018). Minait Bieli Kionsumien. In Angiewaindtie Chiemiie Intiernaitiionail Editiion, 6(11), 951–952. (Viol. 3, Issuie 1). https://www.researchgate.net/publication/382028726_MINAT_BELI_KONSUMEN