IMPLEMENTASI MANAJEMEN KREATIF DI ERA DIGITAL

Authors

  • Alya Elita Sjioen Universitas Kristen Artha Wacana
  • Suci Juniartika Politeknik Negeri Pontianak
  • Ratna Ayu Pawestri Kusuma Dewi Politeknik Negeri Madura
  • Siti Zulaika Institut Pemerintahan Dalam Negeri
  • Junaidi Politeknik Negeri Sambas

DOI:

https://doi.org/10.34127/jrlab.v14i3.1871

Keywords:

Implementation, Creative Management, Digital Era

Abstract

This study aims to determine the implementation of creative management in the digital era. This research approach collects data through literature studies, which involve reading literature from various sources including books, articles, journals, and reports using qualitative and deductive approaches. The results of this study indicate that the implementation of creative management in the digital era involves systematic stages starting from identifying innovation opportunities, developing creative ideas, digital validation and prototyping, to implementing ideas into organizational systems. This process faces challenges such as resistance to change, limited digital skills, technology investment, data security risks, and digital fatigue. To overcome these challenges, key strategies are needed, including the integration of human creativity with digital intelligence, collaborative innovation, continuous learning, design thinking, and agile management. This strategy enables organizations to generate innovative ideas that are data-driven, adaptive to market changes, and relevant to users.

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Published

2025-11-25

Issue

Vol. 14 No. 3 (2025): JURNAL LENTERA BISNIS, SEPTEMBER 2025

Section

JURNAL LENTERA BISNIS

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