FAKTOR YANG MEMENGARUHI NIAT BERKUNJUNG KEMBALI WISATAWAN MEDIS ASAL INDONESIA KE MALAYSIA
DOI:
https://doi.org/10.34127/jrlab.v15i1.1882Keywords:
Medical Tourism, Relationship Marketing, Word Of Mouth, Revisit IntentionAbstract
This study aims to analyze the factors influencing the intention of Indonesian medical tourists to visit Malaysia. This study examines the influence of relationship marketing and word of mouth on trust, as well as the influence of trust on revisit intention. The research approach used was quantitative, with data collected through questionnaires distributed to Indonesian medical tourists who had received treatment in Malaysia. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test the relationships between variables. The results showed that all hypotheses were accepted. Relationship marketing and word of mouth had a positive and significant effect on trust, while trust had a positive and significant effect on medical tourists' intention to revisit. These findings confirm that trust is a key factor in shaping medical tourist loyalty. Practically, the results of this study provide input for the Indonesian government and hospital management in formulating policies to strengthen domestic medical tourism by increasing trust and service quality.
References
Asa, G.A, Fauk, N.K. McLean, C, and Ward, P.R. 2024. Medical tourism among Indonesians: a scoping review. BMC Health Services Research. https://doi.org/10.1186/s12913-023-10528-1
Aziz, A., Abdullah, M. S., Yusof, R. M., Wahid, S. D. M., & Hamzah, A. S. M. A. (2021). The Development and Behavioral Intention in Choosing Malaysia as Destination for Medical Tourism. International Journal of Academic Research in Business and Social Sciences, 11(11), 2339–2354.
Cham, T.H. Yet-Mee Lim, Bee-Chuan Sia, Jun-Hwa Cheah & Hiram Ting (2020): Medical Tourism Destination Image and its Relationship with the Intention to Revisit: A Study of Chinese Medical Tourists in Malaysia, Journal of China Tourism Research, DOI: 10.1080/19388160.2020.1734514
Damayanti, T. Dida, S, Hidayat, D.R. and Cho, S.K. 2021. Malaysian medical tourism communication in shaping Indonesian public opinion. Jurnal Kajian Komunikasi, Volume 9, No. 2.
Demir, Y., Dağ, E., Aydın Kılınç, Z., Karakuş, P., & Özpinar, S. (2024). Hospital Brand Image And Determinants In Medical Tourism: The Case Of Samsun. Geojournal of Tourism and Geosites, 53(2), 413–420. https://doi.org/10.30892/gtg.53204-1216
Hair, Joseph F, Ringle, C. M., & Sarstedt, M. (2017). Partial Least Squares Structural Equation Modeling (Issue September). https://doi.org/10.1007/978-3-319-05542-8
Isa, S.M. Lim, G.S.S and Chin, P.N. 2019. Patients’ intent to revisit with trust as the mediating role: lessons from Penang Malaysia. International Journal of Pharmaceutical and Healthcare Marketing Vol. 13 No. 2. DOI 10.1108/IJPHM-10-2017-0056
Kadir, N & Nayan, S. 2021. International Demand For Medical Tourism In Malaysia: Evidence From Panel Data. International Journal of Business and Society, Vol. 22 No 3. DOI : https://doi.org/10.33736/ijbs.4298.2021
Pighin, M. Alvarez-Risco, A. Del-Aguila-Arcentales, S. Rojas-Osorio, M. Yáñez, J.A. 2022. Factors of the Revisit Intention of Patients in the Primary Health Care System in Argentina. Sustainability. 13021. https://doi.org/10.3390/ su142013021
Purwianti, L. 2023. Peranan Mediasi Inovasi Dan Absorptive Capacity Dalam Meningkatkan Kinerja Hotel Selama Pandemi Covid 19. Ekuitas: Jurnal Ekonomi dan Keuangan. DOI: 10.24034/j25485024.y2023.v7.i2.5251
Ratnasari, R.T. Sri Gunawan, Anwar Allah Pitchay & Marhanum Che Mohd Salleh (2021): Sustainable medical tourism: Investigating health-care travel in Indonesia and Malaysia, International Journal of Healthcare Management, DOI: 10.1080/20479700.2020.1870365
Rizky, M. 2024. Orang RI Gemar Berobat ke Luar Negeri, Negara Boncos Rp 180 T/Tahun. Diakses melalui: https://www.cnbcindonesia.com/news/20240624162852-4-548900/orang-ri-gemar-berobat-ke-luar-negeri-negara-boncos-rp-180-t-tahun
Santoso, I.C. Andajani, E. dan Megawati, V. 2020. Analisis Faktor–Faktor Yang Memengaruhi Wisatawan Melakukan Pariwisata Medis Di Malaysia. Bisma: Jurnal Bisnis dan Manajemen. Vol. 14 No. 2.
Sentoso, A. Sibarani, T.P. & Muchsinati, E.S. 2024. Business Performance of MSMEs: an Analysis of the Effect of Entrepreneurial Orientation, Market Orientation, and Technology Orientation. JDM (Jurnal Dinamika Manajemen), 15 (2).
Yong, S.P. Goh, Y.N. Ting, M.S & Lunyai, J. 2021. Revisit Intention for Medical Services: An Investigation on Penang as a Medical Tourism Hub. Malaysian Journal Of Consumer And Family Economics Vol 26.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Author
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Lentera Bisnis disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.
Berdasarkan ciptaan pada https://plj.ac.id/ojs/index.php/jrlab
