ANALISIS PROSES BISNIS USAHA MIKRO KECIL MENENGAH (UMKM) PADA RUMAH CHEMILAN, JAKARTA

Abstract

This study aims to analyze the business processes of the Rumah Chemilan Micro, Small, and Medium Enterprise (MSME) in Jakarta as an effort to improve operational efficiency and business competitiveness. Using a qualitative descriptive approach, data were collected through observation, interviews, and document review to identify key workflows, from raw material procurement and production to distribution and marketing. One purpose of this business process analysis is to analyze existing business processes within the business organization related to the use of available resources. Thus, this business process analysis can result in a more effective and efficient use of the business organization's resources. The results of the study indicate that Rumah Chemilan's business processes have been running consistently but still face several obstacles, particularly in sales management and the use of digital marketing technology. Recommendations for improvement are focused on optimizing production flows, implementing an integrated recording system, and social media-based marketing strategies to increase efficiency and market access. This research is expected to contribute to the development of similar MSME business processes in facing competition in the snack food industry in Jakarta.