MENDORONG PERUBAHAN: PERAN NILAI HARGA, KESESUAIAN HAMBATAN INFRASTRUKTUR, PENGARUH SOSIAL, DAN INSENTIF PEMERINTAH DALAM MEMBENTUK MINAT GENERASI Y UNTUK MENGADOPSI KENDARAAN LISTRIK DI JABODETABEK

Mochammad Reza  Syah Fahlevi; Reza Poetra  Siregar; Faranita  Mustikasari

doi:10.34127/jrlab.v14i3.1983

Authors

Mochammad Reza Syah Fahlevi Universitas Bina Nusantara Kampus Senayan
Reza Poetra Siregar Universitas Bina Nusantara Kampus Senayan
Faranita Mustikasari Universitas Bina Nusantara Kampus Senayan

DOI:

https://doi.org/10.34127/jrlab.v14i3.1983

Keywords:

Electric Vehicles, Purchase Intention, Theory of Planned Behavior, Price Value, Infrastructure Barrier, Jakarta, Generation Y

Abstract

Air pollution in Jakarta continues to increase annually, along with the growing number of vehicles on the road. This situation has pushed the electric vehicle sector to develop and adapt rapidly in an effort to mitigate environmental problems in Jakarta. Jakarta is a potential market for both two-wheeled and four-wheeled electric vehicles. However, although Jakarta is one of the largest markets for electric vehicle adoption in Indonesia, various factors still influence electric vehicle purchase intentions in the region. This study uses the Theory of Planned Behavior as a theoretical foundation, adding the variables Price Value and Infrastructure Barrier. Data were collected through an online questionnaire using a non-probability sampling method.

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