PENGARUH INFORMASI NILAI GIZI DAN KEMASAN TERHADAP PEMBELIAN TELUR OMEGA-3

Arsyad  Syahendri; Mochammad Farrel  Adinugroho; Mona Salsa Oktavinia; Razief Akbar Syah  Jenie; Parhimpunan  Simatupang

doi:10.34127/jrlab.v15i1.1996

Authors

Arsyad Syahendri Universitas Prasetiya Mulya
Mochammad Farrel Adinugroho Universitas Prasetiya Mulya
Mona Salsa Oktavinia Universitas Prasetiya Mulya
Razief Akbar Syah Jenie Universitas Prasetiya Mulya
Parhimpunan Simatupang Universitas Prasetiya Mulya

DOI:

https://doi.org/10.34127/jrlab.v15i1.1996

Keywords:

Purchasing Decision, Omega-3 Eggs, Nutritional Information, Packaging Safety, Healthy Lifestyle

Abstract

Indonesia faces a double burden of malnutrition, where stunting and obesity are major health issues. Omega-3 eggs emerge as a functional food solution rich in nutrients to support child development. This study aims to analyze the effect of Nutritional Information, Packaging Safety, and Consumer Lifestyle on Purchasing Decisions of omega-3 eggs among housewives in Jakarta. This quantitative study used a survey method with purposive sampling technique involving 208 housewife respondents residing in DKI Jakarta. Data were analyzed using Partial Least Squares (PLS) based Structural Equation Modeling (SEM) with SmartPLS software. The results showed that Nutritional Information (X1) and Consumer Lifestyle (X3) had a positive and significant effect on Purchasing Decisions (Y), with Lifestyle being the dominant factor. However, Packaging Safety (X2) did not have a significant effect on purchasing decisions. These findings indicate that consumers prioritize health benefits and product functional value over mere physical packaging aspects. Producers are advised to focus on nutritional education and target the health-conscious consumer segment.

References

Aprianti, A., Mubarokah, K., Yuantari, M. G. C., & Rahma, N. S. (2023). Literasi informasi nilai gizi pada masyarakat usia produktif di Kota Semarang, Indonesia. Amerta Nutrition, 7(3), 406–412.

Chen, X., Zhang, X.-E., Yin, J., Chen, J., & Lin, H. (2025). How does perceived value influence functional snack consumption intention? An empirical analysis based on generational differences. Foods, 14, 3879.

Garcia-Salirrosas, E. E., Escobar-Farfan, M., Esponda-Perez, J. A., Millones-Liza, D. Y., Villar-Guevara, M., Haro-Zea, K. L., & Gallardo-Canales, R. (2024). The impact of perceived value on brand image and loyalty: A study of healthy food brands in emerging markets. Frontiers in Nutrition, 11, 1482009.

Gould, J. F., Roberts, R. M., & Makrides, M. (2021). The influence of omega-3 long-chain polyunsaturated fatty acid, docosahexaenoic acid, on child behavioral functioning. Nutrients, 13(2), 415.

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd ed.). Thousand Oaks, CA: Sage.

Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24.

Indrayasa, K. B., & Suryanti, P. E. (2023). Pentingnya investasi gizi untuk anak usia dini. Jurnal Yoga dan Kesehatan, 6(2), 127–136.

Joshi, A., Kale, S., Chandel, S., & Pal, D. K. (2015). Likert scale: Explored and explained. British Journal of Applied Science & Technology, 7(4), 396–403.

Khusna, R. N. B., Lestari, L. A., & Supriyati. (2023). Persepsi dan pengetahuan ibu terhadap pangan fungsional di Indonesia. Jurnal Gizi Klinik Indonesia, 19(3), 128–138.

Lestari, R. P., Haris, H., Fanani, M. Z., & Jumiono, A. (2021). Telur omega-3: Proses pembuatan, pengamatan kualitas, foodborne disease, dan manfaat bagi kesehatan. Jurnal Pangan Halal, 3(2), 26–31.

Mahardika, A. D. K., Mubarokah, & Atasa, D. (2024). Analisis kesediaan membayar dan faktor yang mempengaruhi pembelian telur omega (studi kasus pada Superindo Galunggung Kota Malang). AGRIDEVINA: Berkala Ilmiah Agribisnis, 13(1), 9–20.

Mulatsih, S., Soesanto, I. R. H., Retnani, Y., Yani, A., Mutia, R., & Tanti, A. (2024). Exploring the potential of omega-3 enriched egg industry in Indonesia: Production, consumer demand, and competitiveness. Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan, 12(2), 75–81.

Nugroho, A. D., Mustadjab, M. M., & Hanani, N. (2021). Willingness to pay for functional food products: Evidence from Indonesian consumers. Jurnal Sosial Ekonomi Pertanian, 14(1), 1–12.

Rondoni, A., Verzeletti, A., Mariani, C., & Lavezzi, S. (2020). Consumers’ perception of egg quality: The role of packaging and information cues. British Food Journal, 122(9), 2737–2750.

Soesanto, I. R. H., Yani, A., & Tanti, A. (2024). Identification of market demand for omega-3 eggs in Bogor Regency. Jurnal Ilmu-Ilmu Peternakan, 34(2), 171–178.

Spears, N., & Singh, S. N. (2004). Measuring attitude toward the brand and purchase intentions. Journal of Current Issues & Research in Advertising, 26(2), 53–66. https://doi.org/10.1080/10641734.2004.10505164

World Bank. (2015, April 23). The double burden of malnutrition in Indonesia. World Bank. https://www.worldbank.org/en/news/feature/2015/04/23/the-double-burden-of-malnutrition-in-indonesia