PERAN SIKAP DALAM MEMEDIASI PENGARUH INNOVATIVENES, MATERIALISME DAN FINANCIAL PRESSURE TERHADAP NIAT BELI PRODUK PRE LOVE

Muhammad Rakha Kusuma  Dewa; Rini  Kuswati

doi:10.34127/jrlab.v15i1.2051

Authors

Muhammad Rakha Kusuma Dewa Universitas Muhammadiyah Surakarta
Rini Kuswati Universitas Muhammadiyah Surakarta

DOI:

https://doi.org/10.34127/jrlab.v15i1.2051

Keywords:

Fashion Innovativeness, Materialism, Financial Pressure, Purchase Intention

Abstract

This study aims to examine the influence of psychological and social factors on the purchase intention of secondhand clothing among Generation Z. Using a quantitative approach, data were collected from 203 Generation Z respondents who had purchased secondhand clothing through a structured questionnaire based on Likert scale. The sample was selected using purposive sampling to ensure respondents met specific criteria regarding secondhand product purchase experience. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) via Smart PLS 3.2 to test the validity, reliability, and relationships between variables, both direct and mediated effects. The results indicate that factors such as fashion innovativeness, materialism, financial pressure, and attitudes toward trends and cleanliness significantly influence the purchase intention of secondhand clothing, mediated by attitudes toward trendy styles. These findings provide important insights into Generation Z consumer behavior and offer practical implications for secondhand clothing businesses in designing targeted marketing strategies

References

Abdelmeguid, A., Afy-Shararah, M., & Salonitis, K. (2022). Investigating the challenges of applying the principles of the circular economy in the fashion industry: A systematic review. In Sustainable Production and Consumption (Vol. 32, pp. 505–518). Elsevier B.V. https://doi.org/10.1016/j.spc.2022.05.009

Achmad, N., & Kuswati, R. (2021). Imronudin.(2021) Teori & Praktek Statistik Milenial. Jasmine Publisher.

Bagus, I., Wahyadyatmika, P., & Mahyuni, L. P. (2025). Brand Love Mediates Fashion Innovativeness, Perceived Quality, Value For Money, And Word Of Mouth Effects. In Indonesian Interdisciplinary Journal Of Sharia Economics (Iijse) (Vol. 8, Issue 1).

Elgeka, H. W. S. (2025). Driving Luxury Purchases: The Impact of Materialism and Money Attitudes on Conspicuous Consumption in Indonesia’s Culture. Ianna Journal of Interdisciplinary Studies, 7(2), 262–272. https://doi.org/10.5281/zenodo.15462639

Herjanto, H., Amin, M., Purinton, E., & Lindle, E. L. (2024). Secondhand clothing purchase intentions: Generation Z’s perspective. Journal of Global Responsibility, 15(1), 53–72. https://doi.org/10.1108/JGR-08-2022-0077

Indiani, N. L. P., & Fahik, G. A. (2020). Conversion of online purchase intention into actual purchase: The moderating role of transaction security and convenience. Business: Theory and Practice, 21(1), 18–29. https://doi.org/10.3846/btp.2020.11346

Irianto, H. (2025). Consumers’ Attitude and Intention towards Organic Food Purchase: An Extension of Theory of Planned Behavior in Gender Perspective. In International Journal of Management, Economics and Social Sciences (Vol. 4, Issue 1). http://ssrn.com/abstract=2578399http://www.ijmess.com

Kautish, P., Guru, S., & Sinha, A. (2021). Values, satisfaction and intentions: online innovation perspective for fashion apparels. International Journal of Innovation Science, 14(3–4), 608–629. https://doi.org/10.1108/IJIS-10-2020-0178

Khuan, H., Rahmiyati, N., Mendrofa, K. J., Desak, N., Santi Diwyarthi, M., Gede, N., & Wiartha, M. (2024). Analysis of Consumer Perceptions of Product Quality, Sales Promotion, and Ease of Purchase in Increasing Purchasing Decisions at Start-up Companies in Indonesia. In West Science Interdisciplinary Studies (Vol. 02, Issue 01).

Kurniawan Yusup, A., & Gunawan, K. (2024). Gen Z Investment Decision: Role Of Financial Literacy, Interest And Risk Tolerance Using Logistic Regression. | 136 |, 14(1).

Lestari, I. A., & Rahmi, Y. (2025). The Influence of Materialism on Intention to Use PayLater. 14(2), 312–329. https://doi.org/10.17977/um023v14i22025p312-329

Lyu, J., Hahn, K., & Lee, H.-J. (2022). Potential determinants of consumers’ intention to purchase 3D printed fashion products. International Journal of Retail & Distribution Management, 51(8), 1027–1044. https://doi.org/10.1108/IJRDM-09-2021-0437

Mohamed, M. A., & Wee, Y. G. (2020). Effects of Consumer Innovativeness, Fashion Innovativeness, and Fashion Involvement on Online Purchase Intention. Journal of Entrepreneurship and Business, 8(2), 50–71. https://doi.org/10.17687/jeb.v8i2.854

Pramesti, E. A., & Kuswati, R. (2024). Journal of Business and Management Studies Innovative Approaches and Entrepreneurial Intentions: Analyzing Indonesia’s Youth through the Theory of Planned Behavior. https://doi.org/10.32996/jbms

Puti Manadasari, & Syamsulbahri Syamsulbahri. (2024). Analisis Perilaku Ekonomi Generasi Z Muslim dalam Berbelanja Online di E-Commerce dari Sudut Pandang Islam di Kecamatan Mamuju. CEMERLANG : Jurnal Manajemen Dan Ekonomi Bisnis, 4(2), 333–346. https://doi.org/10.55606/cemerlang.v4i2.3109

Rini Kuswati. (2019). Encouraging pro-environmrntal behavior through cunsumer innovvativness. CRC Press.

Saputra, F., & Mahaputra, R. (2022). Relationship of Purchase Interest, Price and Purchase Decisions to IMEI Policy (Literature Review Study). 2(2). https://doi.org/10.38035/jlph.v2i2

Supriatna, P., Hurriyati, R., & Hendrayati, H. (2024). How Customer Experience Influenced on Purchase Intention of the Music Stream Application: Study of Spotify Users in Indonesia (pp. 473–480). https://doi.org/10.2991/978-94-6463-234-7_47

Talaat, R. M. (2022). Fashion consciousness, materialism and fashion clothing purchase involvement of young fashion consumers in Egypt: the mediation role of materialism. Journal of Humanities and Applied Social Sciences, 4(2), 132–154. https://doi.org/10.1108/jhass-02-2020-0027

Xu, E. (2025). Sustainable fashion in emerging markets: How the consumer knowledge, emotions and cultural premises shape purchase intentions. International Journal of Social Science and Economic Research, 10(08), 3542–3573. https://doi.org/10.46609/ijsser.2025.v10i08.031