MODEL INTEGRATIF PENGARUH SERTIFIKASI HALAL, LITERASI KEUANGAN SYARIAH, DAN ADOPSI DIGITAL TERHADAP KINERJA DAN DAYA SAING UMKM HALAL DI YOGYAKARTA

Shulhah  Nurullaily

doi:10.34127/jrlab.v15i1.2131

Authors

Shulhah Nurullaily UIN Sunan Kalijaga Yogyakarta

DOI:

https://doi.org/10.34127/jrlab.v15i1.2131

Keywords:

Halal Certification, Sharia Financial Literacy, Digital Adoption, Performance of Halal MSMEs

Abstract

This study aims to analyze the influence of halal certification, sharia financial literacy, and digital adoption on the performance and competitiveness of halal MSMEs in Yogyakarta, as well as to develop an integrative model for sustainable halal MSME development. This study uses a quantitative approach with a cross-sectional explanatory survey design. The sampling technique used purposive sampling with certain criteria. Data collection was carried out from two main sources: primary data and secondary data. Data analysis used multiple linear regression analysis methods processed using SPSS. The results show that halal certification and digital adoption have a positive but insignificant influence on the performance of halal MSMEs in Yogyakarta. Meanwhile, sharia financial literacy does not significantly influence the performance of halal MSMEs in Yogyakarta. Halal certification, Sharia financial literacy, and digital adoption simultaneously have a significant influence on the performance of halal MSMEs in Yogyakarta. The performance of halal MSMEs is systemic and multidimensional, so it can only be understood through an integrative approach that combines regulatory factors (halal certification), internal capabilities (sharia financial literacy), and technology (digital adoption).

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MODEL INTEGRATIF PENGARUH SERTIFIKASI HALAL, LITERASI KEUANGAN SYARIAH, DAN ADOPSI DIGITAL TERHADAP KINERJA DAN DAYA SAING UMKM HALAL DI YOGYAKARTA

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