ANALISIS PENGARUH HARGA, KUALITAS, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK ONLINE DI APLIKASI SHOPEE
DOI:
https://doi.org/10.34127/jrlab.v13i1.970Abstract
This study aims to determine the effect of price, quality, and lifestyle on consumer purchasing decisions on online products in the Shopee application. This research uses quantitative methods. The population of this study are consumers who have experience in shopping online through Shopee e-commerce in Surakarta. The sampling technique is purpose sampling. The number of samples for this study was calculated by Malhotra. Through Maholtra's calculation, the minimum sample size needed is 135 respondents. The data source for this research is primary data. The data collection method used in this research is by distributing questionnaires via google form. The data analysis technique of this research is using data analysis software, namely SPSS. The result of this study is that price has a significant effect on purchasing decisions. Product quality is negative and has no effect on purchasing decisions. Lifestyle has a significant effect on purchasing decisions. Keywords: Price, Quality, Lifestyle, Shopee E-commerce.References
Ambarwati, A., & Sobari, I. S. (2020). Membangun Jiwa Kewirausahaan Di Era Milenial Bagi ahasiswa Institut Stiami Kampus Tangerang Selatan. Jurnal Komunitas : Jurnal Pengabdian Kepada Masyarakat, 2(2), 140–144. https://doi.org/10.31334/jks.v2i2.736
Azizan, N. S., & Yusr, M. M. (2019). the Influence of Customer Satisfaction, Brand Trust, and Brand Image Towards Customer Loyalty. International Journal of Entrepreneurship and Management Practices, 2(7), 93–108. https://doi.org/10.35631/ijemp.270010
Bagia, D. S., Arisman, A., & Barlian, B. (2022). Pengaruh Visual Brand Communication dan Kualitas Produk terhadap Brand Experience ( Survei pada Konsumen Kosmetik Wardah di Kota Tasikmalaya ). 1(10), 3772–3781.
Esa Indra Mustika, & Antoni Ludfi Arifin. (2021). the Influence of Trust and Information Quality on Online Purchase Decision in the Shopee Application (a Case Study on Pt Sri Bogor’S Employee). International Journal of Social Science, 1(2), 37–42. https://doi.org/10.53625/ijss.v1i2.134
Evelina, T. Y., Kusumawati, A., Nimran, U., & Sunarti. (2020). The influence of utilitarian value, hedonic value, social value, and perceived risk on customer satisfaction: Survey of E-commerce customers in indonesia. Business: Theory and Practice, 21(2), 613–622. https://doi.org/10.3846/btp.2020.12143
Fadhillah, A., Zebua, Y., & Prayoga, Y. (2021). Analysis of Information Quality, Trust and Satisfaction on Customer Participation (Case Study on Customer Online Shop Shopee In Rantauprapat). Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(2), 3039–3051. https://doi.org/10.33258/birci.v4i2.2010
Febrianti, B., & Halim, M. (2020). THE EFFECT OF SOCIAL MEDIA , PACKAGING , AND PRODUCT QUALITY ON MSME SALES PERFORMANCE. 1–6.
Fernandes, E., Semuel, H., & Adiwijaya, M. (2020). The Influence of Social Media Advertising on Purchase Intention Through Utilitarian and Hedonic Shopping Motivation: A Study at Beauty Care and Anti-Aging Clinic Service in Surabaya. Petra International Journal of Business Studies, 3(1), 23–36. https://doi.org/10.9744/ijbs.3.1.23-36
Haryanto, H. C., Wiadi, I., & Mayasari, I. (2022). Bagaimana Perilaku Konsumsi Pro Lingkungan pada Lintas Generasi? (Studi Kualitatif pada Generasi X, Y dan Z). Jurnal Ecopsy, 9(2), 97. https://doi.org/10.20527/ecopsy.2022.10.009
Ibrahim, B., Aljarah, A., & Sawaftah, D. (2021). Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation mechanism. Sustainability (Switzerland), 13(4), 1–16. https://doi.org/10.3390/su13042277
Imbayani, I. G. A., & Novarini, N. N. A. (2018). Pengaruh Shopping Lifestyle, Fashion Involvement dan Positive Emotion Terhadap Impulse Buying Behavior. Jurnal Ilmiah Manajemen & Bisnis, Volume 3,(2), 199–210.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education,Inc.
Marlina, N., & Mutiantari, R. (2022). Kualitas Produk Dan Persepsi Harga Terhadap Keputusan Pembelian Produk Sale Jari. Ekono Insentif, 16(1), 21–30. https://doi.org/10.36787/jei.v16i1.715
Mbete, G. S., & Tanamal, R. (2020). Effect of Easiness, Service Quality, Price, Trust of Quality of Information, and Brand Image of Consumer Purchase Decision on Shopee Online Purchase. Jurnal Informatika Universitas Pamulang, 5(2), 100. https://doi.org/10.32493/informatika.v5i2.4946
Ong, A. K. S., Prasetyo, Y. T., Vallespin, B. E., Persada, S. F., & Nadlifatin, R. (2022). Evaluating the influence of service quality, hedonic, and utilitarian value on shopper’s behavioral intentions in urban shopping malls during the COVID-19 pandemic. Heliyon, 8(12), e12542. https://doi.org/10.1016/j.heliyon.2022.e12542
Pebriani, W. V., Sumarwan, U., & Simanjuntak, M. (2018). The Effect of Lifestyle, Perception, Satisfaction, and Preference on The Online Re-purchase Intention. Independent Journal of Management & Production, 9(2), 545. https://doi.org/10.14807/ijmp.v9i2.690
Pipih Sopiyan, & Neny Kusumadewi. (2020). Pengaruh Shopping Lifestyle dan Positive Emotion Terhadap Impulse Buying. Coopetition : Jurnal Ilmiah Manajemen, 11(3), 207–216. https://doi.org/10.32670/coopetition.v11i3.115
Pramularso, E. Y. (2022). Pengaruh Ekuitas Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Honda Vario 125. Jurakunman (Jurnal Akuntansi Dan Manajemen), 15(1), 56. https://doi.org/10.48042/jurakunman.v15i1.93
Putri, G. purnama, Welsa, H., & Diansepti, B. (2021). Pengaruh Keamanan Dan Kemudahan Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening Pada Pembelian Di Shopee. Manajemen, Ekonomi, Keuangaan Dan Akutansi (MEKA), 2(1), 28–32.
Rochimah, P. A., & Isa, M. (2023). Effect Price Perception , Customer Relationship Marketing , and Trust on Serabi Notosuman Sales Mediated Customer Loyalty. ProBisnis : Jurnal Manajemen, 14(2), 210–221. www.jonhariono.org/index.php/ProBisnis%0AEffect
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Tolppanen, S., & Kang, J. (2021). The effect of values on carbon footprint and attitudes towards pro-environmental behavior. Journal of Cleaner Production, 282, 124524. https://doi.org/10.1016/j.jclepro.2020.124524
Utama, D. R., Fikri, M. A., & Rini, P. L. (2022). the Effect Perceived of Service Quality, Perceived of Website Quality, and Perceived of Website Reputation on Purchase Intention: the Mediation Role of Trust in Online Shopping. International Journal of Economics, Business and Accounting Research (IJEBAR), 6(2), 836. https://doi.org/10.29040/ijebar.v6i2.5208
Downloads
Published
Issue
Section
License
Jurnal Lentera Bisnis disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.
Berdasarkan ciptaan pada https://plj.ac.id/ojs/index.php/jrlab
