ANALISIS STRATEGI PARTNERSHIP DALAM MENCAPAI OKR PADA PERUSAHAAN PT. GITS INDONESIA

Authors

DOI:

https://doi.org/10.34127/jrlab.v12i3.978

Abstract

This research explores the partnership strategy implemented by PT GITS Indonesia, a digital agency and IT consulting company, to achieve measurable goals through the Objective and Key Results (OKR) framework. This research uses a qualitative descriptive method to understand how PT GITS Indonesia implements partnerships with external partners, vendors, and IT education institutions to create synergies, increase innovation, and access new resources. The results showed that PT GITS Indonesia successfully utilized OKRs and partnership strategies with a measured and structured approach. They identified potential partners, monitored vendors, analyzed partner products, carefully drafted documents, searched for cooperation partners, and initiated new ideas. With this approach, PT GITS Indonesia increased sales, expanded market share, and improved customer experience, gaining a competitive advantage in the market. Practical suggestions include optimizing OKRs, strengthening partner collaboration, developing team skills, and maintaining an accurate database. Academically, PT GITS is advised to continue engaging in research and collaboration with universities and monitor legal changes to strengthen their reputation as a reliable and innovative business partner. Key words: Strategic Partnership, OKR, Marketing, Vendor

Author Biography

Rahmah Ambar Pramesti, Universitas Padjadjaran

Administrasi Bisnis

References

Adzakir, I. and Arahmah, N. (2021) Apa Yang Dimaksud Dengan strategic partnership Atau Kemitraan Strategis?, Dictio Community. Available at: https://www.dictio.id/t/apa-yang-dimaksud-dengan-strategic-partnership-atau-kemitraan-strategis/2357 (Accessed: 25 December 2023).

Gothelf, J. (2021) Use okrs to set goals for teams, not individuals, Harvard Business Review. Available at: https://hbr.org/2020/12/use-okrs-to-set-goals-for-teams-not-individuals (Accessed: 25 December 2023).

Ismail, E. (2008) Analisis Strategi partnership Pada PT transportasi gas Indonesia, Universitas Gadjah Mada. Available at: https://etd.repository.ugm.ac.id/home/detail_pencarian/171305 (Accessed: 25 December 2023).

Jane, O. (2011) Analisis potensi partnership Sebagai Moda Untuk meningkatkan Kapabilitas Inovasi Dan Teknologi, Jurnal Administrasi Bisnis. Available at: https://journal.unpar.ac.id/index.php/JurnalAdministrasiBisnis/article/view/407 (Accessed: 25 December 2023).

Lailla, N. and Sriminarti, N. (2022) ‘The role of MSME marketing strategy in achieve competitive advantage’, Procedia of Social Sciences and Humanities, 3, pp. 437–442. doi:10.21070/pssh.v3i.142.

Martins, J. (2022) APA ITU critical success factors (Faktor Penentu Kesuksesan Atau CSF) Dalam Manajemen Proyek? [2022] • asana, Asana. Available at: https://asana.com/id/resources/critical-success-factors (Accessed: 25 December 2023).

Putri, N.R., Simandjuntak, L. and Priyanto (2017) ‘Strategi partnership Dalam Upaya Membangun brand value Citilink {Studi Kasus : Program boarding pass true value (BPTV)’, Journal of Indonesia Tourism and Policy Studies, 2(2). doi:10.7454/jitps.v2i2.124.

Reed, M. and Langford, J. (2021) ‘A strategic partnership model’, The University Partnership Playbook, pp. 61–66. doi:10.3828/liverpool/9781789621266.003.0016.

Tasso, K. (2017) ‘Strategic Marketing (Marketing Strategies)’, Growing Your Property Partnership, pp. 97–150. doi:10.4324/9781315040820-4.

Downloads

Published

2023-09-11

Issue

Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023

Section

JURNAL LENTERA BISNIS

License

Lisensi Creative Commons

Jurnal Lentera Bisnis disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.


Berdasarkan ciptaan pada https://plj.ac.id/ojs/index.php/jrlab