JURNAL LENTERA BISNIS

PENGELOLAAN DOKUMEN SARANA PRASARANA DAN ASET PADA SMP NEGERI XYZ JAKARTA

Damdam Damiyana — 2025-08-26

Document management of infrastructure and assets is a crucial aspect in supporting operational and administrative efficiency at SMP Negeri XYZ Jakarta. However, the current practice still faces various obstacles, such as a manual recording system that is prone to errors, unorganized storage of physical documents, and limited human resource competency. These problems have an impact on inaccurate asset data, slow access to information, and obstacles in budget planning and auditing. This study aims to analyze the process of managing infrastructure and asset documents at SMP Negeri XYZ Jakarta, identify the obstacles faced, and formulate solutions for improvement. The research method uses a qualitative approach with data collection techniques through observation, interviews, and documentation studies. The results of the study indicate three main problems: (1) lack of trained human resources in document management, (2) vulnerability of physical documents to damage or loss, and (3) data discrepancies between documents and the real condition of assets. As a solution, this study recommends strategic steps such as: (1) regular training for asset management staff, (2) digitalization of documents by utilizing the SIMPAN BMN application and cloud storage, and (3) implementation of a barcode system and routine inventory to ensure data accuracy. The implementation of this solution is expected to improve transparency, efficiency, and accountability of school asset management.

PERSIAPAN PENSIUN KARYAWAN SWASTA RETAIL MELALUI PENINGKATAN LITERASI FINANSIAL, NIAT DAN PERILAKU MENABUNG

Kurniawati Ciputra — 2025-08-26

The purpose of this study is so that the gap between retirement age and life expectancy can still be prepared before retirement. This study uses a purposive sampling method and primary data collected from employees of private companies in the retail sector with manager level and below as many as 132 respondents located in Jakarta, Bogor, Tangerang, Depok, and other cities in Indonesia. Data were analyzed using the Structural Equation Model (SEM) with SmartPLS 4.0. The results of the study indicate that saving behavior has a significant impact on retirement financial planning. Private retail employees who save consistently are more likely to secure welfare in old age which confirms a strong correlation between saving habits and retirement planning. This study contributes to theoretical developments in multidisciplinary studies, especially finance and management, and as a reference for future research on financial behavior, retirement planning, and group behavior. This study implies that private employees without monthly pensions should prepare for retirement earlier to ensure a prosperous post-retirement life. Companies can support this by helping employees manage their income effectively. However, this research is still limited to private retail employees in a small number of locations in Indonesia.

PENGARUH ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB), LINGKUNGAN KERJA, DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI PADA PT BANK BRI CABANG RAJAWALI SURABAYA

Ida Susana Tri Rahayu — 2025-08-26

Employee performance is a key element in maintaining competitive advantage in human resources, especially in competitive banking sectors such as PT Bank BRI Rajawali Surabaya Branch. This study aims to analyze the influence of Organizational Citizenship Behavior (OCB), work environment, and organizational culture on employee performance. The method used is a quantitative approach through a survey of 100 employees from various divisions. Data analysis was conducted using multiple linear regression with the assistance of SPSS 25. The research results indicate that OCB, work environment, and organizational culture significantly influence employee performance. These findings indicate that improvements in employee performance are more determined by voluntary work behavior and supportive work conditions, as well as internalized organizational cultural norms. This study recommends strengthening OCB, improving the work environment, and organizational culture as strategies for enhancing performance at the branch level.

OPTIMALISASI KEPUASAN KERJA KARYAWAN MELALUI BUDAYA ORGANISASI, PSYCHOLOGICAL WELL BEING, DAN MOTIVASI KERJA DI LIFESTYLES HOTEL SURABAYA

Fitra Kirana Miftachul Khoir — 2025-09-03

This study aims to investigate the influence of organizational culture, psychological well-being (PWB), and work motivation on employee job satisfaction at Lifestyles Hotel Surabaya. A quantitative approach utilizing a survey methodology was applied, with data collected through a structured questionnaire employing a five-point Likert scale. The study targeted the entire hotel workforce using a saturated sampling technique. Out of the total questionnaires distributed, 42 were returned and considered valid for further analysis, resulting in an 84 percent response and feasibility rate. Data analysis was conducted using multiple linear regression via SPSS version 25. Findings indicate that organizational culture and psychological well-being significantly and positively affect employee job satisfaction, whereas work motivation does not show a statistically significant partial effect. However, collectively, the simultaneous effect of all three variables on job satisfaction is statistically significant. These results highlight the necessity for hotel management to reinforce organizational culture and promote employee psychological well-being to maximize job satisfaction. Consequently, these insights offer a valuable foundation for management to develop strategic initiatives aimed at sustaining and enhancing employee performance.

PENGARUH KUALITAS PRODUK TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION PADA PENGGUNA SMARTPHONE XIAOMI DI KOTA BANDUNG

Mukhamad Adriansyah — 2025-09-03

This study aims to analyze the effect of product quality on repurchase intention through customer satisfaction for Xiaomi smartphone users in Bandung City. This study uses a quantitative approach with the type of primary data obtained through a structured questionnaire using a Likert scale. The sampling technique used was purposive sampling, with the criteria that respondents who live in Bandung City and have experience using Xiaomi smartphones. After going through the data validation process and eliminating data that did not meet the criteria, 90 respondents were obtained who were eligible for analysis. The results showed that product quality has a positive and significant effect on customer satisfaction, as well as on repurchase intentions. In addition, customer satisfaction also has a positive and significant effect on repurchase intentions, and acts as a mediating variable in the relationship between product quality and repurchase intentions. These findings confirm the importance of product quality in building customer satisfaction and loyalty, especially among young users in Bandung City.

ANALISIS KINERJA KEUANGAN PERBANKAN, KEBIJAKAN PENGENDALIAN INFLASI DAN PERILAKU PASAR MODAL (STUDI KASUS BANK PEMERINTAH)

Ika Baskara — 2025-09-03

The purpose of this study is to analyze the financial performance of state-owned banks BNI, BTN, BRI, and Bank Mandiri. It also assesses the impact of state-owned banks' financial performance on inflation. It also identifies the influence of state-owned banks' financial performance and inflation control policies on capital market behavior in Indonesia. This study uses quantitative methods with data analysis through liquidity analysis using the Loan-to-Deposit Ratio (LDR) and Non-Performing Loans (NPL). The research subjects were BRI, BNI, Bank Mandiri, and BTN. The data used ranged from 2014 to 2023, obtained from the financial reports of state-owned banks from the Indonesia Stock Exchange. The results of this study indicate that partially, LDR and NPL have no significant effect on the Jakarta Composite Index (JCI) or inflation, except for NPL, which has an effect on inflation. Conversely, inflation has a significant effect on the JCI. Simultaneously, LDR, NPL, and inflation significantly influence the JCI, indicating that the combination of these variables can influence JCI movements. However, the Sobel test results indicate that inflation does not mediate the relationship between LDR and NPL on the JCI, as the calculated t-values for LDR (0.730) and NPL (1.781) are smaller than the tabulated t-values (2.03). This means that, in the context of state-owned banks, LDR and NPL are not sufficiently strong to indirectly influence the JCI through inflation.

ANALISA PENINGKATAN KINERJA MELALUI PENERAPAN ERP DAN SUPPLY CHAIN MANAGEMENT PADA BANK BUMN DI INDONESIA

Andina Fasha — 2025-09-03

This study aims to analyze the implementation of the integration between SAP ERP FICO (Finance, Accounting, and Controlling) and Supply Chain Financing (SCF) in enhancing operational and financial performance at one of Indonesia's state-owned banks (Bank BUMN). The main problems identified include disruptions in mobile banking systems and inefficiencies in financial and supply chain management. Using a qualitative descriptive approach based on secondary data, the findings indicate that integrating SAP ERP FICO and SCF improves cash flow efficiency, strengthens financial control, and facilitates strategic collaboration with business partners. The study highlights several advantages, such as enhanced reporting transparency, improved operational efficiency, and stronger relationships with suppliers and customers. However, challenges remain, including high implementation costs, internal resistance, and data security risks. Recommendations include strengthening human resource capacity, implementing effective risk management, and conducting continuous system evaluations. This research contributes to advancing banking digital transformation by leveraging the synergy between information technology and financial management systems.

EKSPLORASI BUDAYA NASIONAL TERHADAP EFEKTIVITAS KERJA DENGAN GAYA KEPEMIMPINAN LINTAS BUDAYA SEBAGAI MODERASI PADA PERUSAHAAN JASA

Noerchoidah Noerchoidah — 2025-09-03

This study examines the influence of national culture on work effectiveness by strengthening cross-cultural leadership styles in service companies. Increasingly competitive service companies facing cultural diversity are required to adapt their leadership styles to achieve effectiveness. This quantitative study employs an explanatory approach. Questionnaires were administered to 152 respondents, serving as the sample. The sample size was determined based on purposive sampling. The findings demonstrate that leadership style significantly influences work effectiveness. Furthermore, leadership style positively moderates the relationship between leadership style and organizational effectiveness. This study makes an important contribution to cross-cultural management in improving company performance.

PENGARUH INFRASTRUKTUR, BIAYA DAN JADWAL PERJALANAN TERHADAP KEPUASAN DAN KINERJA PELABUHAN RANAI

Robby Apriyanto — 2025-09-03

This study aims to analyze the influence of infrastructure, service costs, and itinerary on customer satisfaction and operational performance at Ranai Port, a strategic feeder port in the Riau Islands Province. This study uses a quantitative approach, with data collected through a survey of 250 respondents who are users of port services. The analysis results indicate that adequate infrastructure, competitive service costs, and itinerary have a significant influence on customer satisfaction. In addition, customer satisfaction acts as a mediating variable that strengthens the influence of these factors on port operational performance. This study fills a gap in the literature by providing new insights into the management of regional feeder port services in remote areas. The results also offer strategic recommendations for port managers to improve operational efficiency, customer satisfaction, and port competitiveness, thereby contributing more to the local and regional economy.

PENGARUH KERJASAMA TIM, DUKUNGAN ATASAN DAN PENGEMBANGAN KARIR TERHADAP MOTIVASI KERJA KARYAWAN DALAM PERSPEKTIF BISNIS ISLAM (Studi Pada Karyawan Generasi Z di PT Ciomas Adisatwa Lampung)

Devi Meylinda Agusti — 2025-09-03

This study aims to examine the influence of teamwork, supervisor support, and career development on the work motivation of Generation Z employees from the perspective of Islamic business ethics. Field observations indicate that employee motivation may decline due to limited managerial support and lack of career development opportunities. The research employs a quantitative descriptive approach with 115 respondents selected through purposive sampling and analyzed using SmartPLS software. The findings reveal that, partially, only teamwork has a positive and significant effect on employee motivation. In contrast, supervisor support and career development show no significant influence. However, collectively, these three variables contribute 45.6% to employee motivation. From an Islamic business perspective, work motivation is not solely seen as a drive for productivity but also as an act of worship. Therefore, applying values such as justice, responsibility, and mutual assistance is essential in fostering a supportive work environment. This research is expected to serve as a foundation for developing HR management strategies aligned with Generation Z characteristics and Islamic values.

PENGARUH GREEN PRODUCT DAN GREEN ADVERTISING TERHADAP MINAT BELI ULANG PELANGGAN IKEA KOTA BARU PARAHYANGAN

Galang Putra Ramadhan — 2025-09-03

This study aims to identify and analyze the influence of green product and green advertising on the repurchase intention of IKEA Kota Baru Parahyangan customers. The research method employed is quantitative, based on the philosophy of positivism. The sampling technique used is non-probability sampling, specifically convenience sampling, which is based on the availability and ease of obtaining respondents. The study involved 120 respondents who are active customers of IKEA Kota Baru Parahyangan and have previously purchased IKEA products. Data collection was conducted through the distribution of questionnaires. The collected data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression analysis. Data analysis was performed using SPSS version 25. The results indicate that both green product and green advertising have a positive and significant effect on the repurchase intention of IKEA Kota Baru Parahyangan customers. Green advertising has a more dominant influence (β = 0.557; t-value = 7.833) compared to green product (β = 0.257; t-value = 4.436). This finding shows that green advertising has a greater impact than green product in increasing repurchase intention. The study is expected to provide benefits for future research, as well as offer important insights for the development of IKEA in increasing repurchase intention.

FAKTOR PENENTU DAYA SAING MODA TRANSPORTASI INTERINSULER RUTE KABUPATEN LINGGA

Harliansyah Panjaitan — 2025-09-03

Interisland transportation is a service system that connects islands within a region. As an archipelagic country, Indonesia relies heavily on maritime transportation to drive its regional development, especially for remote areas accessible only by sea. This study aims to identify and analyze factors that influence the competitiveness of interisland maritime transportation in Lingga Regency. The research method uses a quantitative approach with data collection techniques through questionnaires to 477 respondents who use fast boat transportation in Tanjungpinang City, Batam City, and Lingga Regency. Data analysis was conducted using multiple linear regression with the help of SPSS software. There are ten independent variables tested, namely price/tariff, service quality, time, operational policies, port infrastructure, user characteristics, environment, geography, macroeconomic conditions, and government policies. The results show that service quality and time are the most dominant factors in increasing competitiveness, followed by user characteristics, geography, and government policies. These findings emphasize the importance of operational management compared to physical infrastructure. The study recommends the need for policies that focus on improving service quality and efficiency in developing an effective and sustainable maritime transportation strategy in the Lingga Regency area.

PENGARUH SERVICE QUALITY DAN CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH CUSTOMER SATISFACTION PADA PENGGUNA MASKAPAI CITILINK

Lola Destiya — 2025-09-03

This study aims to analyze the role of customer satisfaction in mediating the influence of service quality and customer experience on repurchase intention in Citilink airline users. The population in this study is Citilink airline users domiciled in West Java. The sample was taken using a convenience sampling technique involving respondents with a minimum age of 17 years who have used Citilink airlines at least once in the past 1 year. The number of samples in this study amounted to 80 respondents. The results of the study show that service quality and customer experience have a positive effect on partial customer satisfaction. Service quality, customer experience, and customer satisfaction have a positive effect on partial repurchase intention. The sobel test indicated that customer satisfaction was able to mediate the influence between service quality and customer experience on partial repurchase intention. This research provides important insights for the development of airline strategies in increasing repurchase intention.

FLOURISHING DI TEMPAT KERJA: PERAN PERCEIVED ORGANIZATIONAL SUPPORT, PSYCHOLOGICAL CAPITAL DAN READINESS TO CHANGE

Lutfi Herdiansyah Ws — 2025-09-03

Flourishing is a very important topic in the workplace because it contributes to the health and well-being of individuals and increases employee positive attitudes. Flourishing also plays a role in long-term organizational sustainability through increasing competitiveness and strengthening a positive innovation culture. This study aims to analyze the effect of Perceived Organizational Support and Psychological Capital on employee Flourishing in the workplace with Readiness to Change moderation. The research method uses a quantitative approach with a sample of 301 permanent staff level employees at a manufacturing company in Tangerang selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results showed that perceived organizational support had a positive effect on psychological capital. Then, perceived organizational support and psychological capital had a positive effect on flourishing. Readiness to change was proven to moderate by strengthening the influence between psychological capital on flourishing. The implications of this study emphasize that organizations need to create an environment that supports employees to develop socially and emotionally, including providing good rewards, building resilience and self-confidence through open communication and involving employees in the change process.

PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG PADA PELANGGAN WAFER TANGO DI KOTA BANDUNG

Muhammad Fariq Azmi Al Jaisy Al Jaisy — 2025-09-03

This study aims to determine the effect of product quality and price perception on repurchase intention of wafer Tango consumers in Bandung City. The decline in Tango’s Top Brand Award ranking in recent years serves as the main background of this research. The method used is a quantitative approach, with data collected through questionnaires distributed to 90 respondents selected using purposive sampling. Data were analyzed using validity and reliability tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that: (1) Product quality has a positive and significant effect on repurchase intention; (2) Price perception also has a positive and significant effect on repurchase intention; and (3) Simultaneously, product quality and price perception significantly influence repurchase intention. The coefficient of determination (R²) of 64.8% indicates that both independent variables explain the majority of the variation in consumers, repurchase intention.

FAKTOR-FAKTOR YANG MEMPENGARUHI CUSTOMER SATISFACTION MELALUI PURCHASE DECISION PADA PELANGGAN KOPI

Nindia Muflikhah — 2025-09-03

Coffee drinks have become a trend among all segments of Indonesian society, with coffee consumption experiencing rapid growth, resulting in a wide variety of coffee types available. This study aims to investigate the influence of product innovation and customer experience on customer satisfaction through purchase decisions for Tomoro coffee products. The method used in this study is quantitative. Data collection was conducted by distributing an online questionnaire via Google Forms. The population for this study consisted of all Tomoro Coffee customers. The sample was selected using purposive sampling, with criteria including residing in Jakarta, aged 21–55 years, making at least four purchases per month, and comprising 115 respondents. The data analysis technique used was Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of the study indicate that product innovation significantly influences customer satisfaction and purchase decisions. Customer experience significantly influences customer satisfaction and purchase decisions. Purchase decisions mediate the relationship between product innovation and customer satisfaction, as well as between customer experience and customer satisfaction.

PENGARUH INFLUENCER MARKETING, BRAND IMAGE, CUSTOMER TRUST, DAN BUYING INTEREST TERHADAP PURCHASE DECISION PRODUK KECANTIKAN

Nova Cahyani — 2025-09-03

This study aims to analyze the influence of influencer marketing, brand image, customer trust, and buying interest on purchase decisions for beauty products. The subjects of this study were beauty product users who actively use social media and have made purchases based on influencer recommendations. The research method used was a quantitative survey approach. Data were collected through an online questionnaire and analyzed using multiple linear regression with the help of SPSS software. The results showed that influencer marketing, brand image, customer trust, and buying interest, both partially and simultaneously, had a positive and significant influence on purchase decisions. These findings provide important implications for beauty industry players to optimize digital marketing strategies, build consumer trust, strengthen brand image, and increase purchase interest to encourage purchasing decisions.

PENGARUH KUALITAS LAYANAN, PENGALAMAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA KLINIK KECANTIKAN

Sherly Amelia Putri — 2025-09-03

The growth of beauty clinics is increasing along with public awareness of the importance of skin care and appearance. This study aims to analyze the effect of service quality and customer experience on customer loyalty in beauty clinics, as well as identify factors that influence customer retention and business growth. The research method uses a quantitative approach with Structural Equation Modeling (SEM). Data were obtained through purposive sampling techniques from 135 respondents of beauty clinic customers in Jakarta. The results of the study indicate that service quality has a significant effect on customer experience. Furthermore, customer experience influences word-of-mouth intention and repurchase behavior, which have a direct impact on customer loyalty. Limitations of this study include a single location, one clinic brand, and potential bias due to online survey distribution. Recommendations for future research include the addition of variables such as trust, emotional attachment, or brand image, and expansion of research locations. Managerial implications suggest a marketing strategy that targets women middle incomes, with preferences for efficient, affordable, and digital-based services, in order to increase customer engagement and the clinic's competitive advantage.

ANALISIS PEMANFAATAN WHATSAPP SEBAGAI MEDIA INFORMASI DALAM PELAYANAN LAUNDRY (STUDI KASUS PADA CLEAN LAUNDRY)

Yoeliastuti Yoeliastuti — 2025-09-03

The purpose of this study was to analyze the use of WhatsApp as an information medium in providing services at Clean Laundry. The need for laundry businesses to maintain quality and customer satisfaction amidst intense competition has encouraged them to leverage technological advances by adopting the internet. Business activities supported by internet technology create innovative ways to win in today's market. This research used a qualitative method with a case study approach. Data collection techniques included observation and in-depth interviews. The results indicate that WhatsApp serves as the primary communication tool for receiving orders, confirming laundry status, promoting services, and handling complaints. The use of features such as chat, photos, and status updates facilitates relationships and fosters customer trust. After-sales service is provided as a follow-up to provide compensation for complaints, strengthening customer loyalty. Challenges in using WhatsApp include high chat volume and internet connection interruptions, which require improved communication management strategies.

ANALISIS PROMO FLASH SALE, E-WOM, DAN LIVE STREAMING TERHADAP IMPULSIVE BUYING PRODUK SKINCARE CAMILLE BEAUTY DI TIKTOK SHOP

Maulidya Adiffa Rahmadanti — 2025-09-03

The Internet economy's explosive expansion has greatly transformed consumer behavior, particularly in the highly competitive beauty industry. This study aims to analyze the influence of Promo Flash Sale, Electronic Word of Mouth (E-WOM), and Live Streaming experiences on Impulsive Buying behavior among consumers of Camille Beauty skincare products on the TikTok Shop platform. 130 members of Generation Z who had bought Camille Beauty goods through TikTok Shop were given questionnaires as part of a survey procedure used in a quantitative research study. SmartPLS software was used to evaluate the data. The findings show that, both partially and simultaneously, Promo Flash Sales, E-WOM, and Live Streaming all significantly and favorably influence Impulsive Buying. These results provide firms with strategic implications for creating successful digital marketing strategies on social media platforms, especially TikTok Shop, to stimulate consumers’ impulse purchases. This study also contributes to the enrichment of literature on consumer behavior in the digital era.

PENGARUH LIVE STREAMING, CUSTOMER REVIEW, DAN FLASH SALE TERHADAP KEPUTUSAN PEMBELIAN PRODUK HANASUI DI TIKTOK SHOP DENGAN MODERASI DIGITAL MARKETING

Halimah Tusadiah — 2025-09-04

This research aims to analyze the influence of live streaming, customer reviews, and flash sales on the purchasing decisions of Hanasui products in the TikTok Shop, with digital marketing as a moderating variable. This study is motivated by the increasing trend of online shopping through the TikTok platform, where Hanasui, as one of the local brands, utilizes features such as live streaming and digital promotions to attract consumers. The population in this study consists of consumers who have watched live streaming, read customer reviews, and purchased and used Hanasui products through the TikTok Shop. This research employs a quantitative approach with a non-probability sampling method. Data were collected through a questionnaire distributed to 165 respondents and were analyzed using the SmartPLS 3.2.9 application. The results indicate that live streaming, customer reviews, and flash sales have a positive and significant impact on purchase decisions. Additionally, digital.

JOB SATISFACTION DAN WORK MOTIVATION MEMEDIASI HUBUNGAN REWARD DAN OCB

Erwin Partogi Manullang — 2025-09-04

The success of a company is highly dependent on the performance contribution of its employees through the behavior of the extra work roles performed. Therefore, this study aims to analyze the influence of reward, job satisfaction, and work motivation in shaping organizational citizenship behavior in employees of companies in the financial sector in Karawang, West Java. Respondent data was collected from 190 employees in the manufacturing sector who work as staff or operators through a questionnaire distributed using Google Form. Furthermore, the responses from the respondents were tested for validity and reliability using Structural Equation Model (SEM) analysis with the Partial Least Square (PLS) approach. The results of this study show that rewards contribute significantly to increasing job satisfaction, work motivation and organizational citizenship behavior as well as job satisfaction and work motivation mediate the influence of rewards in shaping the behavior of extra staff work roles or operators in manufacturing companies. Factors such as the establishment and implementation of a fair compensation system, employee job satisfaction, and increased employee motivation to do their jobs play an important role in shaping extra work role behavior. Therefore, companies need to understand the factors that affect the formation of extra work role behavior, because this condition not only forms employee loyalty to the company but also has an impact on increasing the company's profits.

PENGARUH PRODUCT QUALITY TERHADAP REPURCHASE INTENTION DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA PELANGGAN SUSU UHT ULTRAMILK DI KOTA CIMAHI

Diky Herlansyah — 2025-09-04

This study aims to examine the effect of product quality on repurchase intention with customer satisfaction as a mediating variable among UHT Ultramilk customers in Cimahi City. The respondents consisted of 120 customers selected using purposive sampling, namely those who had purchased the product at least twice in the past month. Data were collected using a questionnaire that passed validity and reliability tests. Data analysis was conducted using simple and multiple linear regression with SPSS version 23, along with the Sobel test to assess the mediating effect. The results indicate that three out of four proposed hypotheses were supported by empirical data, and customer satisfaction was found to mediate the relationship between product quality and repurchase intention. These findings provide practical implications for UHT milk companies in formulating strategies to enhance product quality and encourage repeat purchases

PENGARUH BRAND AWARENESS DAN PERCEIVED QUALITY TERHADAP REPURCHASE INTENTION PADA KONSUMEN MIE INSTAN CUP POP MIE DI KOTA BANDUNG

Muhammad Fahrizal Adnan — 2025-09-04

The instant cup noodle industry in Indonesia is facing increasingly fierce competition, marked by an increase in the number of brands and new products, which is prompting customers to reconsider their purchasing preferences. In this context, brand awareness and perceived quality are considered the primary factors influencing the desire to repurchase a product. The objective of this study is to examine how these two factors impact consumers' willingness to repurchase Pop Mie in the city of Bandung. The sample consisted of 120 participants aged 17 years or older who had purchased Pop Mie at least twice in the past month. After testing the validity and reliability of the research tool, it was determined that the tool met the necessary criteria. Purposive sampling was used for sample selection, and data were analyzed using SPSS version 27. The analysis revealed that brand awareness and perceived quality have a significant and positive influence on the desire to repurchase, both individually and directly. These findings emphasize the importance for businesses in the instant cup noodle sector to develop marketing strategies focused on enhancing brand awareness and improving understanding of product quality. This approach is expected to increase customer loyalty and encourage repeat purchases.

PENGARUH KUALITAS PRODUK DAN PERSEPSI BIAYA TERHADAP MINAT BELI CITY CAR DAIHATSU AYLA DI KOTA BANDUNG

Windy Kartika Agustin — 2025-09-04

This study aims to analyze the influence of product quality and cost perception on the interest in buying Daihatsu Ayla city cars in the city of Bandung. The research instruments used have passed a validity and reliability test process, which shows that they are feasible to use for data collection. This study involved respondents aged at least twenty years old who knew the Daihatsu Ayla city car and had tried to use it. The sampling technique used purposive sampling, and the data were analyzed by multiple linear regression method using the SPSS version 27 program. Empirical data support all the hypotheses put forward in this study. The results of the analysis show that the variables of product quality and cost perception have a positive and significant influence on buying interest, both partially and simultaneously. Thus, the higher the product quality and cost perception of the Daihatsu Ayla brand city car, the higher the interest in the Daihatsu Ayla brand city car. These findings provide practical implications for Daihatsu Ayla city car stakeholders, especially in creating a marketing strategy that focuses on improving product quality and perceived cost perceptions by consumers. This research is expected to provide benefits for future research, as well as provide important insights for the development of city cars in increasing buying interest.

ANALISIS KETAHANAN KEUANGAN BERDASARKAN LITERASI KEUANGAN DAN LITERASI DIGITAL PADA UMKM KAWASAN KULINER KERTABUMI

Ery Rosmawati — 2025-09-04

The purpose of this study is to determine the level of financial literacy, digital literacy with the financial resilience of MSMEs and the relationship between financial literacy, digital literacy with the financial resilience of MSMEs. This study focuses on MSMEs in the culinary area of Kertabumi. In data analysis using descriptive statistical analysis techniques with the Partial Least Square (PLS) method Hypothesis testing by testing using SmartPLS 4 software. The results of the study show the t-statistic value for the Financial Literacy variable on Economic Resilience is 1.689> t-table 1.64 with the original sample value having a positive result of 0.218. Thus, it can be stated that the relationship between the Financial Literacy variable (X1) and the Financial Resilience variable (Y) has a positive direction. Then the t-statistic value for the Financial Literacy variable on Financial Resilience is 2.223> t-table 1.64 with the original sample value having a positive result of 0.304. Therefore, it can be concluded that the relationship between the Digital Literacy variable (X2) and the Economic Resilience variable (Y) is positive. Meanwhile, the significance value is 0.013 < 0.05. Therefore, H2 in this study is accepted, meaning the Digital Literacy variable (X2) and its indicators significantly influence the Financial Resilience variable (Y) and its indicators.

PENGARUH PRICE DISCOUNT DAN HEDONIC SHOPPING TERHADAP MINAT BELI MELALUI IMPULSE BUYING SEBAGAI MEDIASI PADA PLATFORM SHOPEE GENERASI Z DI KOTA TANGERANG

Salma Salsabila — 2025-09-04

This study aims to analyze the influence of price discounts and hedonic shopping on purchasing interest, with impulse buying as a mediating variable, among Generation Z users of the Shopee platform in Tangerang City. The background of this study is based on the phenomenon of increasing online shopping trends among Generation Z, particularly through Shopee, which utilizes price discount promotion strategies and hedonic shopping experiences. This study employs a quantitative method with a causal approach, involving 145 Generation Z respondents in Tangerang City selected using purposive sampling. Data collection was conducted via a questionnaire and analyzed using SmartPLS 3.2.9. The results indicate that price discounts and hedonic shopping significantly influence both impulse buying and purchase intent. Additionally, impulse buying was found to mediate the relationship between price discounts and hedonic shopping on purchase intent. These findings indicate that promotional strategies involving discounts and enjoyable shopping experiences can encourage impulsive purchasing behavior, ultimately increasing consumer purchase intent. This study provides practical implications for businesses and marketers in designing effective promotional strategies for the Generation Z market

PENGARUH PELATIHAN DAN MOTIVASI KERJA TERHADAP KINERJA SALES PT XYZ CIMAHI

Crystalife Almananda — 2025-09-04

The success of an organization is fundamentally driven by the quality of its human resources. PT XYZ, a company engaged in the nationwide distribution of health-related products and consumer goods in Indonesia, has encountered a consistent decline in sales performance over the past three years. This downturn is presumed to be associated with insufficient work motivation and the persistent failure to meet sales targets. The present study seeks to examine the extent to which training and work motivation impact the performance of sales personnel, as well as to explore the combined influence of both variables on overall sales outcomes. Utilizing a quantitative research design, the analysis was conducted through multiple linear regression, with data gathered from 39 sales representatives via structured questionnaires. The empirical findings reveal that: (1) training exerts a positive and statistically significant effect on sales performance; (2) work motivation likewise contributes positively and significantly to sales performance; and (3) both variables, when considered simultaneously, demonstrate a significant influence on the enhancement of sales outcomes. These results underscore the critical role of well-structured training programs and elevated levels of work motivation in strengthening sales performance. Consequently, efforts to develop and implement strategic initiatives targeting these two dimensions are expected to enhance the effectiveness of sales operations and facilitate the achievement of sales targets more efficiently.

ANALISIS PENGELOLAAN LIMBAH B3 PADA PROSES PENGANGKUTAN DALAM RANGKA EFESIENSI PADA PT PRATAMA KARYA NUGRAHA

Kresna Adi Putra — 2025-09-04

This study aims to analyze hazardous waste (B3) transportation management at PT Pratama Karya Nugraha to support operational efficiency. The main issues include Festronik system failures that hinder digital manifest input, limited fleet capacity, and service area restrictions imposed by the Ministry of Environment and Forestry (KLHK). The limitations of this research are its focus on a single B3 waste transporter, a short observation period, and reliance on data obtained from interviews, observations, and documentation. The study contributes strategic recommendations such as digital risk mitigation, route optimization, alternative SOP development, and strengthened cross-functional coordination. The research applies a qualitative approach with data triangulation in terms of sources, techniques, and time. Data were collected through interviews with the CEO, general manager, and drivers; field observations; and document analysis. The results indicate that hazardous waste transportation has been carried out in accordance with SOPs, yet efficiency remains hampered by information system disruptions. Recommendations include internal training, emergency procedures, and the implementation of digital-based technical and administrative monitoring systems.

PENGARUH SERVICE QUALITY, TRUST, SATISFACTION, DAN WOM TERHADAP REPURCHASE INTENTION

Yanti Yanti — 2025-09-04

With the fierce competition in the banking sector in Indonesia, banking companies are required to be able to improve the quality of products and services in accordance with customer expectations so as to get customer satisfaction and form a customer's desire to use the services of the banking company again. This study aims to analyze the influence of service quality, customer trust, customer satisfaction and word of mouth in shaping repurchase intention behavior in banking companies in Jakarta. This study used 141 Bank BCA customers who were collected by distributing questionnaires using Google Form media. Furthermore, respondents' responses were analyzed using the Structural Equation Model (SEM) analysis method with the Partial Least Square (PLS) approach. The results of this study show that service quality affects customer trust, customer satisfaction, and word of mouth as well as the positive influence of customer satisfaction on repurchase intention. However, the study did not find a significant effect of service quality, customer trust, and word of mouth on repurchase intention. Factors such as providing quality product and service experiences to customers play an important role in shaping customer recommendation behavior, increasing customer trust and satisfaction so that customers' intentions to buy and reuse products and services from banking companies can be formed due to customer satisfaction. Therefore, banking companies need to be oriented towards increasing customer satisfaction so that it influences customers' decisions to not only try, but also intend to use banking services again in the future.

PERAN CUSTOMER SATISFACTION DALAM MEMEDIASI PENGARUH EASE OF USE DAN TRUST TERHADAP CUSTOMER LOYALTY PADA PENGGUNA APLIKASI KREDIVO

Rifqi Muwaffaq Akmal — 2025-09-06

This study aims to examine how customer satisfaction mediates the relationship between ease of use and trust on customer loyalty within the Kredivo application. The research population consisted of Kredivo users residing in Bandung City. Respondents were chosen through purposive sampling, with the requirements that they be aged 18 to 35 and have completed at least one transaction on the Kredivo platform. A total of 146 respondents took part in this research. The data collection was conducted via an online survey utilizing a 5-point Likert scale, and the results were examined using multiple regression analysis alongside the Sobel test. The results indicate that ease of use and trust both exert a positive effect on customer satisfaction. Moreover, ease of use, trust, and customer satisfaction were all found to positively affect customer loyalty. The Sobel test confirms that customer satisfaction serves as a mediator in the effect of of use and trust on customer loyalty. These results offer valuable insights for enhancing BNPL (buy now, pay later) strategy to increase the loyalty of BNPL application service.

PENGUATAN LITERASI KONSUMEN CERDAS MELALUI KOLABORASI PEMERINTAH DAN PELAKU USAHA DI TANGERANG SELATAN

Fahri Fahri — 2025-09-06

The growth of the digital economy in South Tangerang City demands stronger consumer literacy to empower the public in protecting their rights. This study aims to analyze the level of consumer literacy, evaluate the roles of government and businesses, and formulate a collaborative strategy to foster smart and protected consumers. A mixed-methods approach was employed, combining quantitative surveys involving 300 respondents with qualitative methods such as in-depth interviews and focus group discussions with key stakeholders. Secondary data were obtained from policy documents and consumer protection reports. Data analysis was conducted using descriptive statistics and thematic analysis. The results indicate that most respondents have basic knowledge of consumer rights but lack understanding of complaint mechanisms and legal protections. The dissemination of consumer information is still limited, and business participation in literacy efforts remains minimal. Respondents emphasized the need for integrating consumer literacy into formal education and mass outreach through digital platforms. Strategic recommendations include strengthening regulations, developing educational platforms, and providing incentives for businesses involved in consumer literacy programs. This study offers evidence-based policy insights for local governments and serves as a strategic reference to build a sustainable consumer literacy ecosystem in the digital era

PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN

Yuyun Imaniar Widianti — 2025-09-06

This study aims to analyze the influence of service quality on customer satisfaction and loyalty in the heavy equipment repair service sector. Using the SERVQUAL model, where the five dimensions of service quality (Reliability, Physical Evidence, Responsiveness, Assurance and Empathy) form the construct of service quality, which further affects customer satisfaction. In addition, the study also evaluated the relationship between customer satisfaction and customer loyalty. The method used is Partial Least Squares-Structural Equation Modeling (PLS-SEM) with Smart PLS 4 software. The data was collected through questionnaires from customers of heavy equipment electrical service companies in Bekasi. The results of the analysis show that service quality has a positive effect on customer satisfaction which can increase customer loyalty. The results of this research can be used as reference material on how important it is to improve service quality as the main strategy in maintaining customer satisfaction and increasing customer loyalty.

ANALISIS PENGARUH KOMPENSASI DAN BURNOUT TERHADAP KINERJA KARYAWAN PT ABC

Insania Machmuda — 2025-09-06

This empirical study investigates the extent to wich compensation and burnout on employee performance at PT. ABC. The studu adopts a quantitative research method was employed, involving the entire study population of 70 employees as respondents. Data analysis was conducted using the Structural Equation Modeling technique based on Partial Least Squares (SEM-PLS) approach. The findings indicate that adequate compensation can enhance employee motivation and performance, while burnout that is left unaddressed may reduce work motivation and hinder the achievement of production targets.

PENGARUH KUALITAS LAYANAN, KEPUASAN SERTA CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN

Umar Dhani — 2025-09-06

In recent years, the development of insurance in Indonesia has shown a rapid increase, but there are still many people who are less interested in using insurance products due to the lack of socialization regarding the understanding of what are the rights and responsibilities of insurance policyholders. Therefore, this study aims to analyze the influence of service quality, customer satisfaction, and company image in shaping customer loyalty of insurance sector companies in Jakarta. This study used 190 respondents collected by distributing questionnaires using Google Form media. Furthermore, respondents' responses were analyzed using the Structural Equation Model (SEM) method with the Partial Least Square (PLS) approach. The results of this study show that service quality affects customer satisfaction and customer loyalty as well as a significant influence of customer satisfaction on the company's image. However, the study did not find a significant effect of customer satisfaction and company image on customer loyalty and customer satisfaction did not mediate the effect of service quality on customer loyalty. Factors such as providing quality service to customers play an important role in increasing satisfaction and creating customer loyalty towards the company. Therefore, insurance companies need to make better efforts in providing quality services so that customer satisfaction increases and leads to the formation of a positive image and loyal customer attitude in the future.

PERENCANAAN BISNIS “THE OCEAN’S FINEST SHRIMP”

Utami Rahayu — 2025-09-06

PT Anugerah Jaya Abadi is an innovative company from Kebumen, Central Java, focused on sustainable vannamei shrimp cultivation with international standards. The company integrates advanced technologies such as IoT, blockchain for traceability, and automated quality control systems, as well as adopting precision aquaculture technologies such as RAS-biofloc. Its commitment to sustainability is demonstrated through the use of solar energy and alternative feed from black soldier fly (BSF). Through Value Stream Mapping (VSM), the company has succeeded in increasing production efficiency by 30%, shortening the cultivation cycle from 120 to 100 days, and increasing the shrimp survival rate from 75% to 85%. PT Anugerah Jaya Abadi's products have met high standards such as 4-star BAP, ASC, and HACCP. In addition to premium shrimp, the company also develops ready-to-eat products, organic shrimp, and waste-based derivative products. With innovation, efficiency, and sustainability as its main pillars, the company aims to become a global leader in the vannamei shrimp industry.

PERAN KOMUNIKASI DAN LINGKUNGAN KERJA FISIK DALAM MENINGKATKAN KINERJA KARYAWAN PADA DINAS X

Tarrisya Fitrinda — 2025-09-06

This study was conducted with the intention of examining and analyzing the influence of communication and the physical work environment in improving employee performance at Department X. The type of research approach applied was a quantitative approach involving 79 respondents as a sample. The data collection method applied in this study was through observation, questionnaires, and interviews. The data analysis technique was applied using the Structural Equation Modeling method based on Partial Least Square (SEM-PLS) using the SmartPLS application version 4.0. The findings of this study indicate that communication (X1) and the physical work environment (X2) have been proven to have a significant effect on employee performance at Department X.

PENGARUH AUDIT TENURE, AUDIT REPORT DELAY, LIKUIDITAS, LEVERAGE, PROFITABILITAS, DAN FINANCIAL DISTRESS KEPADA OPINI GOING CONCERN

M. Hendri Yan Nyale — 2025-09-06

Going concern audit opinion is stated by the auditor when there are concerns and doubts about the company's going concern assumption, whether the company can continue to operate or will be liquidated. Providing a going concern opinion can also be a warning alarm about the company's condition for report users. Therefore, a going concern opinion is never expected to be stated in the report. This study aims to re-examine the gap in the difference in results in previous studies by examining independent variables that are effective enough to influence the issuance of going concern opinions on the company's audited financial statements, especially the audit tenure variable. The purposive sampling method for sampling secondary data on annual reports of 39 manufacturing companies in the basic materials sector listed on the Indonesia Stock Exchange with a research period of 2022-2024. The data were analyzed using binary logistic regression performed in statistical analysis software. The results of this study indicate that audit tenure, audit report delay, liquidity, leverage and financial distress simultaneously affect going concern audit opinion. However, only leverage and financial distress have a positive effect on going concern opinion, while audit tenure, audit report delay, liquidity, and profitability have no effect on going concern audit opinion

PENGARUH PELATIHAN TERHADAP KINERJA KARYAWAN PADA PT ABC JAKARTA

Nurlina Nurlina — 2025-09-06

This study aims to-analyze the extent to which training influences employee- performance at PT ABC.The research employeed a quantitative approach with 45 employees who had participated in thetraining programs as respondents. The sampling technique applied was saturated sampling (census). Data were obtained through questionnaires and then tested for validity and reliability. The analyz tools usedd included simple linear regression, the F-test, t-test, and coefficient of determination. The regression analysis produced a coefficient of 0.449, indicating that training has a positive and significant impact on employee performance. Furthermore, the F-test value of 20.734 with a significance level of-0.000(<0.05),and the t-test results confirmed the validity of model. Based on the coefficient of determination (R²) of 0.325, it was found that training contributes 32.5% to performance improvement,while the-remaining 67.5% is-influenced by other factors.These finding-suggest that enhancing the-quality &-effectiveness of training is essential to optimize employee performance

PENGARUH SERVICE QUALITY GOFOOD, GRABFOOD DAN SHOPEEFOOD TERHADAP ATTITUDINAL LOYALTY DAN BEHAVIORAL LOYALTY DI JABODETABEK

Andhani Septy Pratiwi — 2025-09-06

This study aims to examine the effect of GoFood, GrabFood, and ShopeeFood service quality on customer satisfaction levels and their impact on customer loyalty, focusing on two aspects of loyalty: attitudinal loyalty and behavioral loyalty. The method used is a quantitative approach with a sample consisting of food delivery service users in Jabodetabek. The service quality variables analyzed included reliability, maintenance of food quality and hygiene, assurance, security, system operation, and traceability. The research findings show that various dimensions of service quality, such as reliability, food quality, and assurance, have a significant influence on customer satisfaction. Furthermore, customer satisfaction is shown to play an important role in increasing both types of customer loyalty, both emotionally (attitudinal) and through behavioral actions. This research provides valuable insights for companies in designing service strategies to maintain and increase customer loyalty amid increasingly fierce competition in the industry.

PENGARUH BUDAYA ORGANISASI DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION KARYAWAN PERUSAHAAN EDUTAINMENT DI SURABAYA

Laura Geovani Rumahorbo — 2025-09-08

The purpose of this study was to determine how organizational culture and job satisfaction influence employee turnover intention in a Surabaya based edutainment company. Because it can affect employee stability and the company's operational efficiency, turnover intention is a serious concern. Eighty respondents working at an e-commerce company in Surabaya were administered a questionnaire as part of the quantitative methodology and survey procedures of this study. Using SmartPLS software, the Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) method was used to analyze the data. The findings indicate that organizational culture negatively impacts turnover intention, meaning that the more positive an individual's feelings toward their organization, the less likely they are to want to leave.These findings highlight the importance of fostering a positive organizational culture and maintaining a high level of job satisfaction in reducing turnover intention among employees, particularly in edutainment work environments.

DAMPAK KECERDASAN BUATAN (AI) TERHADAP PENGELOLAAN MANAJEMEN MEDIA ONLINE: STUDI KASUS PADA BLOKTUBAN.COM DAN BLOKBOJONEGORO.COM

Edy Purnomo — 2025-09-08

This research aims to analyze the impact of the application of artificial intelligence (AI) on the management of online media management, with case studies on blokTuban.com and blokBojonegoro.com. The approach used is descriptive qualitative, with data collection techniques through interviews, observation, and documentation. The results showed that the application of AI has begun to be carried out by both media, especially in the process of preparing content, analyzing reader traffic, and utilizing simple automation features. The positive impacts include increased work efficiency, accelerated news production, and content presentation that is more in line with audience needs. However, there are also negative impacts such as a potential decline in content originality, dependence on external platforms, and ethical challenges in the use of AI. This study also found that the main challenges in AI adoption include limited human resources, inadequate technological infrastructure, and the absence of internal regulations governing the use of such technology. Therefore, local media need to build a more systematic AI adoption strategy, along with improving digital literacy and developing relevant ethical guidelines in order to compete in the era of digital transformation.

PENGARUH GREEN PRODUCT DAN KEPEDULIAN LINGKUNGAN TERHADAP MINAT BELI PRODUK BOTOL MINUM TUPPERWARE DI KOTA BANDUNG

Muhamad Egi Fahlefi — 2025-09-08

The purpose of this study is to examine the effect of Green Product and Environmental Concern on the Purchase Intention of Tupperware Drinking Bottle Product in Bandung City. The research instruments have undergone descriptive analysis, validity and reliability tests, classical assumption tests, and multiple regression analysis. These instruments were used to collect data from male and female respondents aged 17-35 years old, residing in Bandung City, who have never purchased Tupperware drinking bottle products, which are the focus of this study. The total number of respondents involved in this study was 120. The data analysis tool used for instrument testing was SPSS software version 23. The result indicate that both green product and environmental concern have a positive and significant partial effect on purchase intention. A difference from previous studies lies in the variabel used, as this sudy incorporates the environmental concern variable. The findings of this study are expected to be benefical for managers of the evaluated product in designing relevant strategies of programs.

PERAN POSITIVE EMOTION DALAM MEMEDIASI PENGARUH SALES PROMOTION TERHADAP IMPULSE BUYING KONSUMEN SILVERQUEEN

Rendy Alpiansyah Sadikin — 2025-09-08

This research endeavors to explore the role of positive feelings as an intermediary connection between promotional offers and the spontaneous purchasing behaviors of Silverqueen customers. The selection of participants was based on specific criteria, focusing on adult men and women residing in Cimahi City to gather sample data. The participants were adults above 18 years with a history of unplanned purchases. The survey included a total of 90 participants. A questionnaire using the Likert scale was distributed via Google Forms, followed by simple, multiple, and Sobel regression statistical analyses. The research results indicated that promotional offers have a notable and favorable influence on creating positive emotional responses. Also, promotional offers have a considerable and favorable influence on consumers' tendency to make spontaneous purchases. It was verified that positive feelings significantly and positively influence spontaneous buying decisions. Furthermore, positive feelings effectively bridge the gap between promotional strategies and the encouragement of spontaneous purchases. The results are anticipated to enrich future investigations and provide insights to related business sectors aiming to boost consumers' inclination to make impulse purchases.

MEDIASI FINANCIAL DISTRESS PADA GCG DAN KINERJA KEUANGAN PERBANKAN INDONESIA

Ella Fitria — 2025-09-08

This study aims to analyze the effect of Good Corporate Governance (GCG) on financial distress and financial performance, as well as to examine the role of financial distress as a mediating variable in banking companies in Indonesia. The research population consists of 23 banks listed on the Indonesia Stock Exchange during the 2019–2023 period, with a total of 115 observational units. The method employed is panel data regression using the Fixed Effect Model approach. The results indicate that GCG has no significant effect on either financial distress or financial performance. Conversely, financial distress is proven to have a significant effect on financial performance. Furthermore, financial distress does not mediate the relationship between GCG and financial performance. These findings suggest that although GCG plays an important role in governance, its effectiveness in reducing the risk of distress remains limited, while the financial performance of banks is more strongly influenced by internal factors such as liquidity, profitability, and macroeconomic conditions. This study contributes to the governance literature and provides practical implications for bank management and regulators in strengthening the stability of the financial sector.

MENGUJI ANTESEDEN-ANTESEDEN DARI ONLINE IMPULSE BUYING BEHAVIOUR PADA E-COMMERCE

Intan Muliana Rhamdhani — 2025-09-08

The switching of consumer purchases from offline to online is an interesting phenomenon to conduct in-depth investigation. This triggers consumers to make impulsive purchases online. Thus, the purpose of this study is to investigate the antecedents that have the potential to increase online impulse buying behavior, namely, hedonic shopping motivation, urge to buy, and positive emotion. This study used 100 respondents who had made online impulse buying in e-commerce in Kebumen. Respondents were taken using purposive sampling technique, data was processed with the help of SPSS statistical software and analyzed using multiple regression analysis. The results of the study found that all hypotheses were accepted. Hedonic shopping motivation, urge to buy, and positive emotion partially and simultaneously proved to have a positive effect on online impulse buying behavior. Another finding of this study is that urge to buy is the variable that has the greatest influence in increasing online impulse buying behaviour.

PENGARUH KARAKTERISTIK PEKERJAAN TERHADAP KINERJA KARYAWAN GENERASI Z DI BEKASI

Kristina Innes Putri Santosa — 2025-09-08

Generation Z is known to have different work expectations, demanding meaning, clear feedback, and autonomy. This study aims to analyze the influence of job characteristics on the performance of Generation Z employees in Bekasi through job-based psychological ownership. This study uses a quantitative approach with purposive sampling techniques on 187 respondents working in the manufacturing sector. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that variations in skills, task identity, task significance, and feedback have a positive and significant impact on psychological ownership. However, autonomy does not show a significant influence. Feedback has a negative influence on psychological ownership, indicating that the way feedback is communicated does not support a sense of commitment to work. Furthermore, psychological ownership was found to have a positive influence on employee performance. These findings have important implications for management in designing more varied and meaningful jobs, as well as improving the quality of feedback provided to employees. This study contributes to understanding how job characteristics can shape psychological ownership and enhance the performance of young employees.

PENGARUH SERVICE QUALITY, FAKTOR LAINNYA TERHADAP SATISFACTION PADA APLIKASI MAKANAN

Sophiyanto Wuryan — 2025-09-08

Digital technology development has driven the growth of the food delivery industry, creating intense competition in Indonesia. Customer satisfaction becomes a key factor in attracting and retaining customers in this industry. This study in the influence of security, information availability, shipping, quality, pricing, and time on customer satisfaction of ShopeeFood users in Jakarta and Bekasi. Based on quantitative method with purposive sampling involving 170 respondents, at least two transactions in the last three months. Respondent were dominated by women aged 17-25 years in Jakarta. Data were collected through online and analyzed using multiple linear regression with SPSS. The results showed that all independent had positive and significant on customer satisfaction. Quality had the strongest influence, followed by shipping and time, while security, information availability and pricing showed more moderate effects. The research model was able to explain most of the changes in customer satisfaction. The findings confirm that product quality is the main determinant of customer satisfaction in food delivery services, while delivery speed and time efficiency serve as important differentiating factors. The managerial implications indicate the need for ShopeeFood to prioritize quality control improvement, logistics system optimization, and technology development to accelerate services.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN DIMEDIASI OLEH KEPUASAN PELANGGAN

Kiki Rizky Aulia — 2025-09-08

In the era of globalization and rapid technological development, the dynamics of competition between companies are increasingly fierce. Companies are not only competing to create quality products, but also to build long-term relationships with customers. This study aims to analyze the extent to which brand image and product quality influence customer satisfaction and loyalty among Kopi Tuku consumers. The research method used is quantitative with Structural Equation Modeling-Partial Least Square (SEMPLS). Data were obtained through purposive sampling from 280 respondents who are Kopi Tuku customers in Jabodetabek. The results show that brand image has a positive and significant effect on customer satisfaction and loyalty. Similarly, product quality has a positive and significant effect on customer satisfaction and loyalty. However, this study also found that customer quality does not significantly influence customer loyalty. These results indicate that Kopi Tuku customer loyalty is more influenced by brand image factors and overall consumer experience, rather than by product quality that is only perceived indirectly. These findings provide important implications for brand strategy development and consistent product quality improvement to build long-term customer loyalty.

STRATEGI KONTEN MARKETING DI PT NATURINDO SURYA NIAGA TASIKMALAYA

Zikir Muhammad Wahyu — 2025-09-08

The development of the digital era is increasingly rapid, content strategy is one of the key elements in increasing interaction with consumers, this approach not only focuses on promoting products or services, but also on providing content that has relevant information value to build deeper relationships with audiences. Furthermore, research shows that an effective content marketing strategy can increase brand awareness. This research uses a descriptive qualitative approach to explore and analyze the content marketing strategy implemented by PT Naturindo Surya Niaga on social media, specifically TikTok, and its integration with e-commerce. This research aims to educate the public about the importance of understanding content strategy because in this digital era, content is very influential in various aspects. In the content planning stage, PT Naturindo Surya Niaga determines the content concept that suits its target audience, manages the team well, divides tasks effectively, and ensures that the content produced is informative and easy to understand. In the selection of content strategy, Naturindo consistently produces interesting content.

PENGARUH GAYA HIDUP HEDONIS DAN CITRA MEREK TERHADAP MINAT BELI ULANG PADA PRODUK H&M DI KOTA BANDUNG

Algridan Cesio Audrivanpa — 2025-09-09

This study aims to analyze the influence of a hedonic lifestyle and brand image on repurchase intention for H&M products in Bandung. The phenomenon of increasing repurchase intention for H&M products, despite a decline in brand value, served as the basis for this study. The method used was a quantitative survey approach, with a questionnaire distributed to 173 respondents who had purchased H&M products in the past year. Data analysis was performed using multiple linear regression with SPSS version 25. The results showed that a hedonic lifestyle and brand image both partially and simultaneously had a positive and significant effect on repurchase intention. The coefficient of determination (R²) of 0.514 indicates that the two independent variables explained 51.4% of the variation in repurchase intention. This finding suggests that consumers with a hedonic lifestyle tend to have a high desire to repurchase, especially if the product has a strong and prestigious brand image. This research has important implications for H&M's marketing strategy in building consumer loyalty in the fast fashion market.

PENGARUH DESAIN KERJA DAN STRESS KERJA TERHADAP KEPUASAN KERJA DI PT. DYANDRA PROMOSINDO

Ikhwanda Haikel Radito — 2025-09-09

This study aims to analyze the effect of job design and job stress on employee job satisfaction at PT Dyandra Promosindo. The background of this research is based on the crucial role of human resources in achieving organizational goals, where job satisfaction is a critical factor. Issues such as ineffective task division and high work pressure have the potential to decrease job satisfaction levels. This research uses a quantitative method with a descriptive and verification approach. The sampling technique applied is saturated sampling with a total of 50 employee respondents. Data analysis was conducted using the Partial Least Square (PLS) method. The results indicate that job design has a positive and significant effect on job satisfaction. Likewise, job stress also shows a significant, yet negative, effect on employee job satisfaction. The implications of this study emphasize the importance of implementing optimal job design and effective stress management strategies to enhance job satisfaction within the organization.

PERILAKU PEMBELIAN TIKET KONSER BRUNO MARS: KETERKAITAN HUMAN BRAND TERHADAP WILLINGNESS TO PAY PREMIUM PRICE MELALUI BRAND LOYALTY

Arkha Kunta Wijaya Trus Hayu — 2025-09-09

The Bruno Mars concert at Jakarta International Stadium in 2024 demonstrated a high level of audience enthusiasm despite the premium ticket prices. This study employs brand loyalty as a mediating variable to examine how the human brand influences willingness to pay a premium price. The research method applied is quantitative, involving 85 respondents who purchased VIP tickets and attended the event in person. The analytical model used in this study is Partial Least Square-Structural Equation Modeling (PLS-SEM). Based on the results, the human brand has a significant effect on brand loyalty (p < 0.05) as well as on willingness to pay a premium price (p < 0.05). Furthermore, brand loyalty functions as a mediator in the interaction between the human brand and willingness to pay a premium price and has a substantial impact on willingness to pay a premium price. These findings suggest that a favorable public persona, such as that of Bruno Mars, can foster emotional loyalty among customers, which in turn motivates them to spend more money for an exceptional concert experience.

PENGARUH LINGKUNGAN KERJA DAN STRES KERJA TERHADAP KINERJA KARYAWAN PADA PT. HI-LEX INDONESIA TANGERANG

Eko Sugiyanto — 2025-09-09

This study aims to analyze the influence of the work environment and job stress on employee performance in a company. The research method used was a quantitative survey approach, with a population of 340 respondents and a sample of 184 respondents. The collected data were analyzed using SPSS Statistics Version 25 software. The results showed that work environment variables partially influence employee performance, as evidenced by a calculated t-value of 10.213 and a significance value of 0.000. Work stress also partially influences employee performance, as evidenced by a calculated t-value of 7.495 and a significance value of 0.000. The results of the simultaneous test showed a calculated F-value of 218.082, a significance value of 0.000, and a coefficient of determination of 70.7%. The remaining 29% was not included in this study.

PENGARUH ONLINE CUSTOMER REVIEW DAN CONTENT MARKETINIG TERHADAP MINAT BELI SEPATU BATA DI TIKTOK SHOP PADA GENERASI Z DI SURABAYA

Muhammad Fauzi — 2025-09-09

The shift to digital has resulted in notable shifts in consumer behavior. Having grown up in the digital era, Generation Z is more likely to use online evaluations and content marketing when making selections about what to buy. Based on this phenomenon, the purpose of this study is to investigate how Generation Z's interest in buying Bata shoes in Surabaya is influenced by online customer reviews and content marketing. Data for this study, which combined a quantitative technique with a survey method, came from 100 active TikTok users in Surabaya. The data was analyzed using the Partial Least Squares (PLS) approach. The findings demonstrated that content marketing and online customer reviews both considerably and favorably increased purchase interest, partially and simultaneously. These results highlight the importance for businesses to improve the quality of their digital content while monitoring customer feedback as part of their marketing plans to attract Generation Z.

PENGARUH INOVASI DAN PERSEPSI HARGA TERHADAP PREFERENSI KONSUMEN PRODUK SMARTPHONE SAMSUNG DI SURABAYA

Ryan Alam Sajati — 2025-09-09

This study was conducted to analyze the effect of innovation and price perception on consumer preferences for Samsung smartphones in Surabaya. The background of this study is based on the increasingly fierce competition in the smartphone industry, which requires companies to continue to innovate and set pricing strategies that meet consumer expectations. A quantitative approach was used in this study with a survey method as the data collection technique. The questionnaire was distributed to 99 respondents who had used or were currently using Samsung smartphones and resided in Surabaya. The analysis technique used was Partial Least Squares Structural Equation Modeling (PLS-SEM). The research data analysis showed that innovation and price perception had a positive and significant effect on consumer preferences. The product expansion indicator was the strongest measure in the innovation variable, while the most influential indicator in price perception was the suitability between the price paid and the quality of the product received. These findings imply that companies need to maintain and improve innovations that are relevant to consumer needs and maintain a balance between price and product quality in order to strengthen consumer preference for the brand.

PENGARUH SUASANA TOKO DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI ULANG KONSUMEN KOPI TUKU GUBENG SURABAYA

Moh Andi Kurniawan — 2025-09-09

The coffee shop industry in Indonesia is growing rapidly, especially among Generation Z, who consider coffee shops to be part of their lifestyle. The purpose of this study is to examine the influence of store atmosphere and electronic word of mouth (e-WOM) on repurchase intention. A quantitative approach was used with a survey method involving 96 respondents, namely consumers who had made at least two direct purchases at Kedai Kopi Tuku Gubeng, Surabaya. Data analysis was performed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) technique. This study found that the store atmosphere has a significant effect on repurchase intention (p < 0.05), as does electronic word of mouth (e-WOM), which has been proven to have a significant effect on repurchase intention. These findings indicate that a comfortable store atmosphere and positive reviews from other consumers on social media can encourage consumers to make repeat purchases in the future.

PERAN INOVASI DAN KESADARAN MEREK DALAM MENINGKATKAN KEBERLANJUTAN BISNIS KELUARGA

Dwitya Agustina — 2025-09-14

This study aims to analyze innovation and awareness of family business aspirations within XYZ University in Jakarta. The study used a quantitative approach, with 59 respondents, namely family business successors. Saturated sampling was used as the sampling technique.A quantitative survey was used in this study, tested using SPSS version 20.0, and hypotheses were tested using multiple linear regression. The results indicate that innovation and brand awareness influence family business aspirations.

IMPLEMENTASI ISAK 35 TERHADAP LAPORAN KEUANGAN ENTITAS NIRLABA (STUDI KASUS PADA PESANTREN AL-QURAN NURMEDINA)

Haria Saputri — 2025-09-14

This study aims to evaluate how ISAK 35 is applied to financial statements at the Al-Quran Nurmedina Islamic Boarding School, as well as to identify the challenges and obstacles faced in the implementation process. This study uses a descriptive qualitative approach with a case study strategy, The data collection techniques used in this study are by modality, documentation and FGD where data is obtained and then analyzed both descriptively and interpretively. The results of the observation show that the existing financial statements are only in the form of a record of income and expenses, and no other financial statement components are found to be required by financial accounting standards. This finding is also strengthened by the results of the documentation study that the researcher found, namely that the treasurer of the pesantren only made a manual recording of the cash book even though it had been typed using Ms. Excel. The conclusion of the results of this research is that PPA Nurmedian has not implemented financial statements in accordance with ISAK 35 and is ready to migrate and implement ISAK 35

PENGARUH WEBSITE QUALITY DAN DELIVERY SERVICE TERHADAP REPURCHASE INTENTION YANG DIMEDIASI eWOM (STUDI KASUS KABUPATEN SUKOHARJO)

Alun Pratama — 2025-09-19

This study aims to determine the effect of website quality and delivery service on repurchase intention mediated by e-WOM (electronic word-of-mouth), with a case study in Sukoharjo Regency. This research uses a quantitative approach. The sample in this study consisted of 211 people with the criteria of having made an online purchase and residing in Sukoharjo Regency. The data was collected using an online questionnaire distributed to respondents. The results of the study explain that: First, Website Quality, Delivery Service, and e-WOM have a positive effect on Repurchase Intention. Second, Website Quality has a positive effect on e-WOM, while Delivery Service has no effect on e-WOM. Third, it is concluded that e-WOM can mediate the effect of Website Quality on Repurchase Intention, but e-WOM cannot mediate the effect of Delivery Service on Repurchase Intention

PENGARUH FINANCIAL BEHAVIOUR, RISK TOLERANCE, DAN FINANCIAL STRAIN TERHADAP FINANCIAL SATISFACTION

Chintia Ayu Claria — 2025-09-21

This study aims to analyze the influence of financial behavior, risk tolerance, and financial pressure on financial satisfaction in the millennial generation. Using a causal-associative quantitative approach, this study collected primary data through an online questionnaire from 185 respondents aged 25-40 years who lived in urban areas of Indonesia. The Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) was used to analyze the data. The results showed that the variables of financial behavior, risk tolerance, and financial stress significantly and positively affected financial satisfaction. The implication of these findings is the importance of financial education and risk management strategies tailored to the characteristics of the millennial generation to increase their financial satisfaction in a sustainable manner.

LABELISASI KEAMANAN PANGAN DAN GREEN MARKETING SEBAGAI STRATEGI PENINGKATAN MINAT BELI PRODUK PERIKANAN DI MARKETPLACE DIGITAL

Soni Harsanto — 2025-09-21

The rapid growth of digital marketplaces has created significant opportunities for fishery products to reach a broader consumer base. However, major challenges remain, including low consumer trust in food safety and the growing demand for environmentally friendly product images. This study aims to analyze the effect of food safety labeling and green marketing on consumer purchase intention of fishery products in digital marketplaces. A quantitative approach was employed using a survey of 150 consumers who had purchased fishery products through platforms such as Shopee, Tokopedia, and Lazada. Data were analyzed using multiple linear regression. The findings reveal that food safety labeling has a positive and significant effect on purchase intention (β = 0.421; p < 0.01), while green marketing also shows a positive influence (β = 0.356; p < 0.05). The simultaneous test (F = 18.74; p < 0.001) indicates that both variables jointly contribute to purchase intention with an R² value of 0.47, meaning that 47% of the variance in purchase intention is explained by these factors. These results confirm that food safety labeling enhances consumer trust, while green marketing strengthens the environmentally friendly image of products, ultimately boosting purchase intention. The study provides practical implications for fishery entrepreneurs to integrate food safety certification with green marketing strategies to maximize sales potential in digital marketplaces

SUPPORT ME OR I LEAVE !: MEMAHAMI NIAT TURNOVER GENERASI Z MELALUI PERSPEKTIF JOB STRESS

Mukhlison Suryanto — 2025-09-21

This study examines the impact of supervisor support and role conflict on turnover intention, with job stress as a mediating variable, among Generation Z employees in the retail sector. A quantitative explanatory method was applied, involving a survey of 166 Gen Z employees working as technical store support staff in a public retail company in Indonesia. The findings indicate that supervisor support directly decreases both job stress and turnover intention, whereas role conflict increases job stress but does not directly affect turnover intention. Furthermore, job stress partially mediates the relationship between role conflict and turnover intention. These results support the Job Demands–Resources framework and Role Theory, highlighting the importance of supervisory support and role clarity in minimizing stress and reducing turnover risk. Practically, this study provides managerial insights for retail organizations to strengthen supervisory competencies and establish clearer task boundaries as strategies to lower employee stress levels and enhance retention of younger workers

PENGARUH ESG PERFORMANCE TERHADAP ENTERPRISE VALUE: TINJAUAN PUSTAKA SISTEMATIS

Yulazri Yulazri — 2025-09-21

This study conducts a systematic literature review (SLR) to examine the relationship between Environmental, Social, and Governance (ESG) performance and enterprise value (EV). Drawing on 14 empirical studies published between 2007 and 2024, the review synthesizes methodologies, findings, and contextual factors influencing this relationship. The analysis reveals that ESG performance is generally positively associated with enterprise value, enhancing corporate reputation, attracting sustainability-conscious investors, and mitigating financial and operational risks. However, the impact varies across industries, ownership structures, and regulatory contexts, highlighting the importance of firm-specific and environmental factors. The review also identifies measurement challenges due to inconsistent ESG rating frameworks and emphasizes the need for standardized and transparent reporting to improve comparability and reliability. Methodologically, most studies employ quantitative approaches, with emerging techniques such as the Regulated Intermediary Model, fsQCA, and GMM providing more nuanced insights. Practically, companies are encouraged to leverage digital technologies, particularly artificial intelligence, to strengthen ESG disclosure and accountability. Overall, this study contributes by mapping current research trends, identifying theoretical and methodological gaps, and offering recommendations for future research and practice on how ESG can serve as a driver of sustainable enterprise value creation.

PEMBELIAN KOMPULSIF ONLINE: MENGGAMBARKAN PERAN PERBANDINGAN SOSIAL KEUANGAN, FEAR OF MISSING OUT (FOMO) DAN MATERIALISME

Liesta Verawati — 2025-09-28

This research provides a comprehensive overview of a study focusing on the relationship between financial social comparison, fear of missing out (FOMO), materialism, and online compulsive buying. The topic is relevant given the increasing intensity of social media use among young adults, which fosters psychological dynamics such as a tendency to compare one's financial situation with others and a fear of missing out on social experiences or material possessions. The research method used was a quantitative approach with a survey technique via an electronic questionnaire on Google Forms. The research sample was determined using purposive sampling, which included respondents who are active social media users and have made an online purchase within the last three months. A total of 159 respondents participated in the study. The data was analyzed using the Partial Least Square–Structural Equation Modeling (PLS-SEM) approach with the help of SmartPLS 3.3 software to test the validity, reliability, and causal relationships between variables. The results showed a positive and significant relationship between financial social comparison and FOMO on materialism, as well as between materialism and online compulsive buying. This means that the higher an individual's tendency to make financial comparisons and experience FOMO, the greater the likelihood they will adopt materialistic values. Ultimately, this materialistic orientation encourages a tendency toward online compulsive buying. These findings affirm the important role of psychological factors in shaping consumer behavior in the digital era. They also contribute to the development of literature on digital consumer behavior and self-control strategies in online shopping

DAMPAK PENGGUNAAN QRIS SEBAGAI ALAT PEMBAYARAN DIGITAL OLEH DIGITAL NATIVE DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM)

Indah Wati — 2025-09-28

This study aims to analyze the impact of each perceived usefulness, perceived ease of use, and perceived risk of each mikes Interest in Using QRIS among millennials and Gen Z in Semarang Regency. QRIS is the only transaction tool that can be used offline in Indonesia and is increasingly facilitated by the trend of transactions that do not use cash, especially among young people. This study used a purposive sampling method with a questionnaire filled out by 70 respondents who are active QRIS users. Data collection was carried out with a questionnaire filled out on a Likert scale of 1–5, and data analysis was carried out using a linear regression system. The results showed that the three independent proportions in this study as well as perceived ease of use and perceived risk had a positive and significant influence on interest in using QRIS. In other words, QRIS also has a positive influence, depending on the user's attitude towards QRIS.

PERAN LITERASI KEUANGAN DIGITAL DAN STRES KEUANGAN DALAM MEMBENTUK KESEJAHTERAAN FINANSIAL : PERILAKU KEUANGAN DALAM MEMEDIASI

Angguliyah Rizqi — 2025-09-28

Understanding the financial welfare of community groups that have families is a crucial issue that should be of concern to every government, considering that this group is the most vulnerable party in meeting their basic needs. Although this topic is important, there are still limitations in the literature that discusses financial well-being in depth among these groups. This study aims to examine the relationship between financial literacy, financial behavior, financial stress, and financial well-being. Data was obtained from 150 respondents who were domiciled in the East Java region, and analyzed using the SPSS and Sobel Test approaches. The findings show that financial behavior is the most significant predictor of financial well-being, followed by financial stress and digital financial literacy. Based on these results, financial stress has a negative impact and does not have a significant effect on financial welfare. Digital financial literacy is the main and influential factor in people's financial welfare. The results of mediation showed an overall effect. Thus, interventions from the government and related institutions are needed to provide access to decent employment opportunities and adequate financial education, so that low-income people can improve their living standards and achieve financial stability.

KEPUASAN PENGGUNA DAN NIAT TETAP MENGGUNAKAN SMARTPHONE ANDROID: PERSPEKTIF INTERAKTIVITAS DAN FITUR PERANGKAT

Muhamad Syaeful Anwar — 2025-09-28

This study aims to examine the influence of compatibility, user support, system quality, function, and usability on user satisfaction and its impact on continuance intention to use Android smartphones in Indonesia. A quantitative explanatory design was employed, with data collected from 198 Android users through online and offline surveys, analyzed using SEM-PLS. The findings reveal that all independent variables significantly and positively affect user satisfaction. Furthermore, user satisfaction significantly influences the continuance intention to use Android smartphones. These findings confirm that the determinants of interactivity and device features play an important role in building user satisfaction. Practical implications suggest that smartphone producers should improve system quality, functionality, usability, and customer support services. Limitations include the use of non-probability sampling and the exclusive focus on Android users, restricting generalizability. Future research should incorporate iOS users, adopt longitudinal methods, and add variables on determinants of interactivity and device features or emotional factors to provide broader insights.

DESENTRALISASI FINANSIAL (DEFI) DALAM SYSTEM BLOCK CHAIN : ANALISIS RESIKO DAN PELUANG

Chornolius Hendreo — 2025-09-28

In this study, researchers identified a holistic approach integrating risk and opportunity analysis of Decentralized Finance (DeFi) within the Indonesian context, addressing the limited local research gap. The researchers identified the primary risks of DeFi, namely smart contract vulnerabilities (AHP weight 0.54), market volatility (0.30), and regulatory uncertainty (0.16), with case examples such as the 2021 Poly Network attack and the 2022 TerraUSD collapse. Additionally, significant opportunities were highlighted, including financial inclusion (AHP weight 0.54) for 50% of Indonesia’s unbanked population, technological innovation through layer-2 solutions like Optimism, and cost efficiency of up to 50% compared to traditional finance. The novelty of this research lies in the application of the Analytical Hierarchy Process (AHP) to prioritize risk and opportunity factors, as well as the development of a blockchain-data-driven SWOT strategy to support financial inclusion in remote areas. The researchers recommend enhancing smart contract security and user education to foster a secure and inclusive digital financial ecosystem in Indonesia, supporting sustainable DeFi growth.

PENERAPAN ALGORITMA RANDOM FOREST DALAM PENCARIAN POLA KLAIM BPJS RUMAH SAKIT UMUM KUMALA SIWI MIJEN KUDUS

Irwan Syah — 2025-09-28

The persistently high number of pending BPJS Kesehatan claims in hospitals impacts cash flow and financial risk, necessitating data-driven solutions to improve the effectiveness of claims management. This study aims to analyze the factors influencing BPJS claims status and test the performance of the Random Forest algorithm in classifying eligible and pending claims. The results show that feature analysis identified total hospital charges and LOS as the most dominant variables, followed by diagnosis and treatment codes. The Random Forest model, with 30 decision trees, achieved 96.88% accuracy with balanced precision and recall, despite imbalanced data (520 eligible claims and 24 pending). Claim patterns indicate that claims with high costs, long LOS, and complex diagnoses and treatments are at higher risk of delay. This study demonstrates Random Forest's technical superiority and managerial benefits as an early warning system, supporting data-driven decisions, and improving the efficiency of claims management and hospital cash flow.

ANALISIS PENGARUH EMPLOYEE ENGAGEMENT, WORK-LIFE BALANCE DAN REWARD TERHADAP KINERJA SDM

Lili Marlinah — 2025-09-28

Human resources (HR) are strategic assets that determine the success and aspirations of an organization. HR performance is influenced not only by technical and operational factors, but also by psychological, social, and managerial aspects related to employee motivation, satisfaction, and involvement in their work. This study uses a quantitative approach with an explanatory research method, namely research that aims to explain the causal relationship between independent variables (employee engagement, work-life balance, and rewards) and the dependent variable (HR performance). A quantitative approach was chosen because this study tests hypotheses and measures data using a structured questionnaire. The results of this study found that employee engagement, work-life balance, and rewards influence HR performance. These three factors—Employee Engagement, Work-Life Balance, and Rewards—do not stand alone but complement each other in shaping HR performance. High engagement strengthens dedication, work-life balance maintains motivation, while rewards serve as an additional driver to achieve organizational targets. The combination of these three creates ideal working conditions so that HR can optimally contribute to achieving organizational goals