JURNAL LENTERA BISNIS

PENGELOLAAN DOKUMEN SARANA PRASARANA DAN ASET PADA SMP NEGERI XYZ JAKARTA

Damdam Damiyana — 2025-08-26

Document management of infrastructure and assets is a crucial aspect in supporting operational and administrative efficiency at SMP Negeri XYZ Jakarta. However, the current practice still faces various obstacles, such as a manual recording system that is prone to errors, unorganized storage of physical documents, and limited human resource competency. These problems have an impact on inaccurate asset data, slow access to information, and obstacles in budget planning and auditing. This study aims to analyze the process of managing infrastructure and asset documents at SMP Negeri XYZ Jakarta, identify the obstacles faced, and formulate solutions for improvement. The research method uses a qualitative approach with data collection techniques through observation, interviews, and documentation studies. The results of the study indicate three main problems: (1) lack of trained human resources in document management, (2) vulnerability of physical documents to damage or loss, and (3) data discrepancies between documents and the real condition of assets. As a solution, this study recommends strategic steps such as: (1) regular training for asset management staff, (2) digitalization of documents by utilizing the SIMPAN BMN application and cloud storage, and (3) implementation of a barcode system and routine inventory to ensure data accuracy. The implementation of this solution is expected to improve transparency, efficiency, and accountability of school asset management.

PERSIAPAN PENSIUN KARYAWAN SWASTA RETAIL MELALUI PENINGKATAN LITERASI FINANSIAL, NIAT DAN PERILAKU MENABUNG

Kurniawati Ciputra — 2025-08-26

The purpose of this study is so that the gap between retirement age and life expectancy can still be prepared before retirement. This study uses a purposive sampling method and primary data collected from employees of private companies in the retail sector with manager level and below as many as 132 respondents located in Jakarta, Bogor, Tangerang, Depok, and other cities in Indonesia. Data were analyzed using the Structural Equation Model (SEM) with SmartPLS 4.0. The results of the study indicate that saving behavior has a significant impact on retirement financial planning. Private retail employees who save consistently are more likely to secure welfare in old age which confirms a strong correlation between saving habits and retirement planning. This study contributes to theoretical developments in multidisciplinary studies, especially finance and management, and as a reference for future research on financial behavior, retirement planning, and group behavior. This study implies that private employees without monthly pensions should prepare for retirement earlier to ensure a prosperous post-retirement life. Companies can support this by helping employees manage their income effectively. However, this research is still limited to private retail employees in a small number of locations in Indonesia.

PENGARUH ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB), LINGKUNGAN KERJA, DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI PADA PT BANK BRI CABANG RAJAWALI SURABAYA

Ida Susana Tri Rahayu — 2025-08-26

Employee performance is a key element in maintaining competitive advantage in human resources, especially in competitive banking sectors such as PT Bank BRI Rajawali Surabaya Branch. This study aims to analyze the influence of Organizational Citizenship Behavior (OCB), work environment, and organizational culture on employee performance. The method used is a quantitative approach through a survey of 100 employees from various divisions. Data analysis was conducted using multiple linear regression with the assistance of SPSS 25. The research results indicate that OCB, work environment, and organizational culture significantly influence employee performance. These findings indicate that improvements in employee performance are more determined by voluntary work behavior and supportive work conditions, as well as internalized organizational cultural norms. This study recommends strengthening OCB, improving the work environment, and organizational culture as strategies for enhancing performance at the branch level.

OPTIMALISASI KEPUASAN KERJA KARYAWAN MELALUI BUDAYA ORGANISASI, PSYCHOLOGICAL WELL BEING, DAN MOTIVASI KERJA DI LIFESTYLES HOTEL SURABAYA

Fitra Kirana Miftachul Khoir — 2025-09-03

This study aims to investigate the influence of organizational culture, psychological well-being (PWB), and work motivation on employee job satisfaction at Lifestyles Hotel Surabaya. A quantitative approach utilizing a survey methodology was applied, with data collected through a structured questionnaire employing a five-point Likert scale. The study targeted the entire hotel workforce using a saturated sampling technique. Out of the total questionnaires distributed, 42 were returned and considered valid for further analysis, resulting in an 84 percent response and feasibility rate. Data analysis was conducted using multiple linear regression via SPSS version 25. Findings indicate that organizational culture and psychological well-being significantly and positively affect employee job satisfaction, whereas work motivation does not show a statistically significant partial effect. However, collectively, the simultaneous effect of all three variables on job satisfaction is statistically significant. These results highlight the necessity for hotel management to reinforce organizational culture and promote employee psychological well-being to maximize job satisfaction. Consequently, these insights offer a valuable foundation for management to develop strategic initiatives aimed at sustaining and enhancing employee performance.

PENGARUH KUALITAS PRODUK TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION PADA PENGGUNA SMARTPHONE XIAOMI DI KOTA BANDUNG

Mukhamad Adriansyah — 2025-09-03

This study aims to analyze the effect of product quality on repurchase intention through customer satisfaction for Xiaomi smartphone users in Bandung City. This study uses a quantitative approach with the type of primary data obtained through a structured questionnaire using a Likert scale. The sampling technique used was purposive sampling, with the criteria that respondents who live in Bandung City and have experience using Xiaomi smartphones. After going through the data validation process and eliminating data that did not meet the criteria, 90 respondents were obtained who were eligible for analysis. The results showed that product quality has a positive and significant effect on customer satisfaction, as well as on repurchase intentions. In addition, customer satisfaction also has a positive and significant effect on repurchase intentions, and acts as a mediating variable in the relationship between product quality and repurchase intentions. These findings confirm the importance of product quality in building customer satisfaction and loyalty, especially among young users in Bandung City.

ANALISIS KINERJA KEUANGAN PERBANKAN, KEBIJAKAN PENGENDALIAN INFLASI DAN PERILAKU PASAR MODAL (STUDI KASUS BANK PEMERINTAH)

Ika Baskara — 2025-09-03

The purpose of this study is to analyze the financial performance of state-owned banks BNI, BTN, BRI, and Bank Mandiri. It also assesses the impact of state-owned banks' financial performance on inflation. It also identifies the influence of state-owned banks' financial performance and inflation control policies on capital market behavior in Indonesia. This study uses quantitative methods with data analysis through liquidity analysis using the Loan-to-Deposit Ratio (LDR) and Non-Performing Loans (NPL). The research subjects were BRI, BNI, Bank Mandiri, and BTN. The data used ranged from 2014 to 2023, obtained from the financial reports of state-owned banks from the Indonesia Stock Exchange. The results of this study indicate that partially, LDR and NPL have no significant effect on the Jakarta Composite Index (JCI) or inflation, except for NPL, which has an effect on inflation. Conversely, inflation has a significant effect on the JCI. Simultaneously, LDR, NPL, and inflation significantly influence the JCI, indicating that the combination of these variables can influence JCI movements. However, the Sobel test results indicate that inflation does not mediate the relationship between LDR and NPL on the JCI, as the calculated t-values for LDR (0.730) and NPL (1.781) are smaller than the tabulated t-values (2.03). This means that, in the context of state-owned banks, LDR and NPL are not sufficiently strong to indirectly influence the JCI through inflation.

ANALISA PENINGKATAN KINERJA MELALUI PENERAPAN ERP DAN SUPPLY CHAIN MANAGEMENT PADA BANK BUMN DI INDONESIA

Andina Fasha — 2025-09-03

This study aims to analyze the implementation of the integration between SAP ERP FICO (Finance, Accounting, and Controlling) and Supply Chain Financing (SCF) in enhancing operational and financial performance at one of Indonesia's state-owned banks (Bank BUMN). The main problems identified include disruptions in mobile banking systems and inefficiencies in financial and supply chain management. Using a qualitative descriptive approach based on secondary data, the findings indicate that integrating SAP ERP FICO and SCF improves cash flow efficiency, strengthens financial control, and facilitates strategic collaboration with business partners. The study highlights several advantages, such as enhanced reporting transparency, improved operational efficiency, and stronger relationships with suppliers and customers. However, challenges remain, including high implementation costs, internal resistance, and data security risks. Recommendations include strengthening human resource capacity, implementing effective risk management, and conducting continuous system evaluations. This research contributes to advancing banking digital transformation by leveraging the synergy between information technology and financial management systems.

EKSPLORASI BUDAYA NASIONAL TERHADAP EFEKTIVITAS KERJA DENGAN GAYA KEPEMIMPINAN LINTAS BUDAYA SEBAGAI MODERASI PADA PERUSAHAAN JASA

Noerchoidah Noerchoidah — 2025-09-03

This study examines the influence of national culture on work effectiveness by strengthening cross-cultural leadership styles in service companies. Increasingly competitive service companies facing cultural diversity are required to adapt their leadership styles to achieve effectiveness. This quantitative study employs an explanatory approach. Questionnaires were administered to 152 respondents, serving as the sample. The sample size was determined based on purposive sampling. The findings demonstrate that leadership style significantly influences work effectiveness. Furthermore, leadership style positively moderates the relationship between leadership style and organizational effectiveness. This study makes an important contribution to cross-cultural management in improving company performance.

PENGARUH INFRASTRUKTUR, BIAYA DAN JADWAL PERJALANAN TERHADAP KEPUASAN DAN KINERJA PELABUHAN RANAI

Robby Apriyanto — 2025-09-03

This study aims to analyze the influence of infrastructure, service costs, and itinerary on customer satisfaction and operational performance at Ranai Port, a strategic feeder port in the Riau Islands Province. This study uses a quantitative approach, with data collected through a survey of 250 respondents who are users of port services. The analysis results indicate that adequate infrastructure, competitive service costs, and itinerary have a significant influence on customer satisfaction. In addition, customer satisfaction acts as a mediating variable that strengthens the influence of these factors on port operational performance. This study fills a gap in the literature by providing new insights into the management of regional feeder port services in remote areas. The results also offer strategic recommendations for port managers to improve operational efficiency, customer satisfaction, and port competitiveness, thereby contributing more to the local and regional economy.

PENGARUH KERJASAMA TIM, DUKUNGAN ATASAN DAN PENGEMBANGAN KARIR TERHADAP MOTIVASI KERJA KARYAWAN DALAM PERSPEKTIF BISNIS ISLAM (Studi Pada Karyawan Generasi Z di PT Ciomas Adisatwa Lampung)

Devi Meylinda Agusti — 2025-09-03

This study aims to examine the influence of teamwork, supervisor support, and career development on the work motivation of Generation Z employees from the perspective of Islamic business ethics. Field observations indicate that employee motivation may decline due to limited managerial support and lack of career development opportunities. The research employs a quantitative descriptive approach with 115 respondents selected through purposive sampling and analyzed using SmartPLS software. The findings reveal that, partially, only teamwork has a positive and significant effect on employee motivation. In contrast, supervisor support and career development show no significant influence. However, collectively, these three variables contribute 45.6% to employee motivation. From an Islamic business perspective, work motivation is not solely seen as a drive for productivity but also as an act of worship. Therefore, applying values such as justice, responsibility, and mutual assistance is essential in fostering a supportive work environment. This research is expected to serve as a foundation for developing HR management strategies aligned with Generation Z characteristics and Islamic values.

PENGARUH GREEN PRODUCT DAN GREEN ADVERTISING TERHADAP MINAT BELI ULANG PELANGGAN IKEA KOTA BARU PARAHYANGAN

Galang Putra Ramadhan — 2025-09-03

This study aims to identify and analyze the influence of green product and green advertising on the repurchase intention of IKEA Kota Baru Parahyangan customers. The research method employed is quantitative, based on the philosophy of positivism. The sampling technique used is non-probability sampling, specifically convenience sampling, which is based on the availability and ease of obtaining respondents. The study involved 120 respondents who are active customers of IKEA Kota Baru Parahyangan and have previously purchased IKEA products. Data collection was conducted through the distribution of questionnaires. The collected data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression analysis. Data analysis was performed using SPSS version 25. The results indicate that both green product and green advertising have a positive and significant effect on the repurchase intention of IKEA Kota Baru Parahyangan customers. Green advertising has a more dominant influence (β = 0.557; t-value = 7.833) compared to green product (β = 0.257; t-value = 4.436). This finding shows that green advertising has a greater impact than green product in increasing repurchase intention. The study is expected to provide benefits for future research, as well as offer important insights for the development of IKEA in increasing repurchase intention.

FAKTOR PENENTU DAYA SAING MODA TRANSPORTASI INTERINSULER RUTE KABUPATEN LINGGA

Harliansyah Panjaitan — 2025-09-03

Interisland transportation is a service system that connects islands within a region. As an archipelagic country, Indonesia relies heavily on maritime transportation to drive its regional development, especially for remote areas accessible only by sea. This study aims to identify and analyze factors that influence the competitiveness of interisland maritime transportation in Lingga Regency. The research method uses a quantitative approach with data collection techniques through questionnaires to 477 respondents who use fast boat transportation in Tanjungpinang City, Batam City, and Lingga Regency. Data analysis was conducted using multiple linear regression with the help of SPSS software. There are ten independent variables tested, namely price/tariff, service quality, time, operational policies, port infrastructure, user characteristics, environment, geography, macroeconomic conditions, and government policies. The results show that service quality and time are the most dominant factors in increasing competitiveness, followed by user characteristics, geography, and government policies. These findings emphasize the importance of operational management compared to physical infrastructure. The study recommends the need for policies that focus on improving service quality and efficiency in developing an effective and sustainable maritime transportation strategy in the Lingga Regency area.

PENGARUH SERVICE QUALITY DAN CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH CUSTOMER SATISFACTION PADA PENGGUNA MASKAPAI CITILINK

Lola Destiya — 2025-09-03

This study aims to analyze the role of customer satisfaction in mediating the influence of service quality and customer experience on repurchase intention in Citilink airline users. The population in this study is Citilink airline users domiciled in West Java. The sample was taken using a convenience sampling technique involving respondents with a minimum age of 17 years who have used Citilink airlines at least once in the past 1 year. The number of samples in this study amounted to 80 respondents. The results of the study show that service quality and customer experience have a positive effect on partial customer satisfaction. Service quality, customer experience, and customer satisfaction have a positive effect on partial repurchase intention. The sobel test indicated that customer satisfaction was able to mediate the influence between service quality and customer experience on partial repurchase intention. This research provides important insights for the development of airline strategies in increasing repurchase intention.

FLOURISHING DI TEMPAT KERJA: PERAN PERCEIVED ORGANIZATIONAL SUPPORT, PSYCHOLOGICAL CAPITAL DAN READINESS TO CHANGE

Lutfi Herdiansyah Ws — 2025-09-03

Flourishing is a very important topic in the workplace because it contributes to the health and well-being of individuals and increases employee positive attitudes. Flourishing also plays a role in long-term organizational sustainability through increasing competitiveness and strengthening a positive innovation culture. This study aims to analyze the effect of Perceived Organizational Support and Psychological Capital on employee Flourishing in the workplace with Readiness to Change moderation. The research method uses a quantitative approach with a sample of 301 permanent staff level employees at a manufacturing company in Tangerang selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results showed that perceived organizational support had a positive effect on psychological capital. Then, perceived organizational support and psychological capital had a positive effect on flourishing. Readiness to change was proven to moderate by strengthening the influence between psychological capital on flourishing. The implications of this study emphasize that organizations need to create an environment that supports employees to develop socially and emotionally, including providing good rewards, building resilience and self-confidence through open communication and involving employees in the change process.

PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG PADA PELANGGAN WAFER TANGO DI KOTA BANDUNG

Muhammad Fariq Azmi Al Jaisy Al Jaisy — 2025-09-03

This study aims to determine the effect of product quality and price perception on repurchase intention of wafer Tango consumers in Bandung City. The decline in Tango’s Top Brand Award ranking in recent years serves as the main background of this research. The method used is a quantitative approach, with data collected through questionnaires distributed to 90 respondents selected using purposive sampling. Data were analyzed using validity and reliability tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that: (1) Product quality has a positive and significant effect on repurchase intention; (2) Price perception also has a positive and significant effect on repurchase intention; and (3) Simultaneously, product quality and price perception significantly influence repurchase intention. The coefficient of determination (R²) of 64.8% indicates that both independent variables explain the majority of the variation in consumers, repurchase intention.

FAKTOR-FAKTOR YANG MEMPENGARUHI CUSTOMER SATISFACTION MELALUI PURCHASE DECISION PADA PELANGGAN KOPI

Nindia Muflikhah — 2025-09-03

Coffee drinks have become a trend among all segments of Indonesian society, with coffee consumption experiencing rapid growth, resulting in a wide variety of coffee types available. This study aims to investigate the influence of product innovation and customer experience on customer satisfaction through purchase decisions for Tomoro coffee products. The method used in this study is quantitative. Data collection was conducted by distributing an online questionnaire via Google Forms. The population for this study consisted of all Tomoro Coffee customers. The sample was selected using purposive sampling, with criteria including residing in Jakarta, aged 21–55 years, making at least four purchases per month, and comprising 115 respondents. The data analysis technique used was Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of the study indicate that product innovation significantly influences customer satisfaction and purchase decisions. Customer experience significantly influences customer satisfaction and purchase decisions. Purchase decisions mediate the relationship between product innovation and customer satisfaction, as well as between customer experience and customer satisfaction.

PENGARUH INFLUENCER MARKETING, BRAND IMAGE, CUSTOMER TRUST, DAN BUYING INTEREST TERHADAP PURCHASE DECISION PRODUK KECANTIKAN

Nova Cahyani — 2025-09-03

This study aims to analyze the influence of influencer marketing, brand image, customer trust, and buying interest on purchase decisions for beauty products. The subjects of this study were beauty product users who actively use social media and have made purchases based on influencer recommendations. The research method used was a quantitative survey approach. Data were collected through an online questionnaire and analyzed using multiple linear regression with the help of SPSS software. The results showed that influencer marketing, brand image, customer trust, and buying interest, both partially and simultaneously, had a positive and significant influence on purchase decisions. These findings provide important implications for beauty industry players to optimize digital marketing strategies, build consumer trust, strengthen brand image, and increase purchase interest to encourage purchasing decisions.

PENGARUH KUALITAS LAYANAN, PENGALAMAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA KLINIK KECANTIKAN

Sherly Amelia Putri — 2025-09-03

The growth of beauty clinics is increasing along with public awareness of the importance of skin care and appearance. This study aims to analyze the effect of service quality and customer experience on customer loyalty in beauty clinics, as well as identify factors that influence customer retention and business growth. The research method uses a quantitative approach with Structural Equation Modeling (SEM). Data were obtained through purposive sampling techniques from 135 respondents of beauty clinic customers in Jakarta. The results of the study indicate that service quality has a significant effect on customer experience. Furthermore, customer experience influences word-of-mouth intention and repurchase behavior, which have a direct impact on customer loyalty. Limitations of this study include a single location, one clinic brand, and potential bias due to online survey distribution. Recommendations for future research include the addition of variables such as trust, emotional attachment, or brand image, and expansion of research locations. Managerial implications suggest a marketing strategy that targets women middle incomes, with preferences for efficient, affordable, and digital-based services, in order to increase customer engagement and the clinic's competitive advantage.

ANALISIS PEMANFAATAN WHATSAPP SEBAGAI MEDIA INFORMASI DALAM PELAYANAN LAUNDRY (STUDI KASUS PADA CLEAN LAUNDRY)

Yoeliastuti Yoeliastuti — 2025-09-03

The purpose of this study was to analyze the use of WhatsApp as an information medium in providing services at Clean Laundry. The need for laundry businesses to maintain quality and customer satisfaction amidst intense competition has encouraged them to leverage technological advances by adopting the internet. Business activities supported by internet technology create innovative ways to win in today's market. This research used a qualitative method with a case study approach. Data collection techniques included observation and in-depth interviews. The results indicate that WhatsApp serves as the primary communication tool for receiving orders, confirming laundry status, promoting services, and handling complaints. The use of features such as chat, photos, and status updates facilitates relationships and fosters customer trust. After-sales service is provided as a follow-up to provide compensation for complaints, strengthening customer loyalty. Challenges in using WhatsApp include high chat volume and internet connection interruptions, which require improved communication management strategies.

ANALISIS PROMO FLASH SALE, E-WOM, DAN LIVE STREAMING TERHADAP IMPULSIVE BUYING PRODUK SKINCARE CAMILLE BEAUTY DI TIKTOK SHOP

Maulidya Adiffa Rahmadanti — 2025-09-03

The Internet economy's explosive expansion has greatly transformed consumer behavior, particularly in the highly competitive beauty industry. This study aims to analyze the influence of Promo Flash Sale, Electronic Word of Mouth (E-WOM), and Live Streaming experiences on Impulsive Buying behavior among consumers of Camille Beauty skincare products on the TikTok Shop platform. 130 members of Generation Z who had bought Camille Beauty goods through TikTok Shop were given questionnaires as part of a survey procedure used in a quantitative research study. SmartPLS software was used to evaluate the data. The findings show that, both partially and simultaneously, Promo Flash Sales, E-WOM, and Live Streaming all significantly and favorably influence Impulsive Buying. These results provide firms with strategic implications for creating successful digital marketing strategies on social media platforms, especially TikTok Shop, to stimulate consumers’ impulse purchases. This study also contributes to the enrichment of literature on consumer behavior in the digital era.

PENGARUH LIVE STREAMING, CUSTOMER REVIEW, DAN FLASH SALE TERHADAP KEPUTUSAN PEMBELIAN PRODUK HANASUI DI TIKTOK SHOP DENGAN MODERASI DIGITAL MARKETING

Halimah Tusadiah — 2025-09-04

This research aims to analyze the influence of live streaming, customer reviews, and flash sales on the purchasing decisions of Hanasui products in the TikTok Shop, with digital marketing as a moderating variable. This study is motivated by the increasing trend of online shopping through the TikTok platform, where Hanasui, as one of the local brands, utilizes features such as live streaming and digital promotions to attract consumers. The population in this study consists of consumers who have watched live streaming, read customer reviews, and purchased and used Hanasui products through the TikTok Shop. This research employs a quantitative approach with a non-probability sampling method. Data were collected through a questionnaire distributed to 165 respondents and were analyzed using the SmartPLS 3.2.9 application. The results indicate that live streaming, customer reviews, and flash sales have a positive and significant impact on purchase decisions. Additionally, digital.

JOB SATISFACTION DAN WORK MOTIVATION MEMEDIASI HUBUNGAN REWARD DAN OCB

Erwin Partogi Manullang — 2025-09-04

The success of a company is highly dependent on the performance contribution of its employees through the behavior of the extra work roles performed. Therefore, this study aims to analyze the influence of reward, job satisfaction, and work motivation in shaping organizational citizenship behavior in employees of companies in the financial sector in Karawang, West Java. Respondent data was collected from 190 employees in the manufacturing sector who work as staff or operators through a questionnaire distributed using Google Form. Furthermore, the responses from the respondents were tested for validity and reliability using Structural Equation Model (SEM) analysis with the Partial Least Square (PLS) approach. The results of this study show that rewards contribute significantly to increasing job satisfaction, work motivation and organizational citizenship behavior as well as job satisfaction and work motivation mediate the influence of rewards in shaping the behavior of extra staff work roles or operators in manufacturing companies. Factors such as the establishment and implementation of a fair compensation system, employee job satisfaction, and increased employee motivation to do their jobs play an important role in shaping extra work role behavior. Therefore, companies need to understand the factors that affect the formation of extra work role behavior, because this condition not only forms employee loyalty to the company but also has an impact on increasing the company's profits.

PENGARUH PRODUCT QUALITY TERHADAP REPURCHASE INTENTION DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA PELANGGAN SUSU UHT ULTRAMILK DI KOTA CIMAHI

Diky Herlansyah — 2025-09-04

This study aims to examine the effect of product quality on repurchase intention with customer satisfaction as a mediating variable among UHT Ultramilk customers in Cimahi City. The respondents consisted of 120 customers selected using purposive sampling, namely those who had purchased the product at least twice in the past month. Data were collected using a questionnaire that passed validity and reliability tests. Data analysis was conducted using simple and multiple linear regression with SPSS version 23, along with the Sobel test to assess the mediating effect. The results indicate that three out of four proposed hypotheses were supported by empirical data, and customer satisfaction was found to mediate the relationship between product quality and repurchase intention. These findings provide practical implications for UHT milk companies in formulating strategies to enhance product quality and encourage repeat purchases

PENGARUH BRAND AWARENESS DAN PERCEIVED QUALITY TERHADAP REPURCHASE INTENTION PADA KONSUMEN MIE INSTAN CUP POP MIE DI KOTA BANDUNG

Muhammad Fahrizal Adnan — 2025-09-04

The instant cup noodle industry in Indonesia is facing increasingly fierce competition, marked by an increase in the number of brands and new products, which is prompting customers to reconsider their purchasing preferences. In this context, brand awareness and perceived quality are considered the primary factors influencing the desire to repurchase a product. The objective of this study is to examine how these two factors impact consumers' willingness to repurchase Pop Mie in the city of Bandung. The sample consisted of 120 participants aged 17 years or older who had purchased Pop Mie at least twice in the past month. After testing the validity and reliability of the research tool, it was determined that the tool met the necessary criteria. Purposive sampling was used for sample selection, and data were analyzed using SPSS version 27. The analysis revealed that brand awareness and perceived quality have a significant and positive influence on the desire to repurchase, both individually and directly. These findings emphasize the importance for businesses in the instant cup noodle sector to develop marketing strategies focused on enhancing brand awareness and improving understanding of product quality. This approach is expected to increase customer loyalty and encourage repeat purchases.

PENGARUH KUALITAS PRODUK DAN PERSEPSI BIAYA TERHADAP MINAT BELI CITY CAR DAIHATSU AYLA DI KOTA BANDUNG

Windy Kartika Agustin — 2025-09-04

This study aims to analyze the influence of product quality and cost perception on the interest in buying Daihatsu Ayla city cars in the city of Bandung. The research instruments used have passed a validity and reliability test process, which shows that they are feasible to use for data collection. This study involved respondents aged at least twenty years old who knew the Daihatsu Ayla city car and had tried to use it. The sampling technique used purposive sampling, and the data were analyzed by multiple linear regression method using the SPSS version 27 program. Empirical data support all the hypotheses put forward in this study. The results of the analysis show that the variables of product quality and cost perception have a positive and significant influence on buying interest, both partially and simultaneously. Thus, the higher the product quality and cost perception of the Daihatsu Ayla brand city car, the higher the interest in the Daihatsu Ayla brand city car. These findings provide practical implications for Daihatsu Ayla city car stakeholders, especially in creating a marketing strategy that focuses on improving product quality and perceived cost perceptions by consumers. This research is expected to provide benefits for future research, as well as provide important insights for the development of city cars in increasing buying interest.

ANALISIS KETAHANAN KEUANGAN BERDASARKAN LITERASI KEUANGAN DAN LITERASI DIGITAL PADA UMKM KAWASAN KULINER KERTABUMI

Ery Rosmawati — 2025-09-04

The purpose of this study is to determine the level of financial literacy, digital literacy with the financial resilience of MSMEs and the relationship between financial literacy, digital literacy with the financial resilience of MSMEs. This study focuses on MSMEs in the culinary area of Kertabumi. In data analysis using descriptive statistical analysis techniques with the Partial Least Square (PLS) method Hypothesis testing by testing using SmartPLS 4 software. The results of the study show the t-statistic value for the Financial Literacy variable on Economic Resilience is 1.689> t-table 1.64 with the original sample value having a positive result of 0.218. Thus, it can be stated that the relationship between the Financial Literacy variable (X1) and the Financial Resilience variable (Y) has a positive direction. Then the t-statistic value for the Financial Literacy variable on Financial Resilience is 2.223> t-table 1.64 with the original sample value having a positive result of 0.304. Therefore, it can be concluded that the relationship between the Digital Literacy variable (X2) and the Economic Resilience variable (Y) is positive. Meanwhile, the significance value is 0.013 < 0.05. Therefore, H2 in this study is accepted, meaning the Digital Literacy variable (X2) and its indicators significantly influence the Financial Resilience variable (Y) and its indicators.

PENGARUH PRICE DISCOUNT DAN HEDONIC SHOPPING TERHADAP MINAT BELI MELALUI IMPULSE BUYING SEBAGAI MEDIASI PADA PLATFORM SHOPEE GENERASI Z DI KOTA TANGERANG

Salma Salsabila — 2025-09-04

This study aims to analyze the influence of price discounts and hedonic shopping on purchasing interest, with impulse buying as a mediating variable, among Generation Z users of the Shopee platform in Tangerang City. The background of this study is based on the phenomenon of increasing online shopping trends among Generation Z, particularly through Shopee, which utilizes price discount promotion strategies and hedonic shopping experiences. This study employs a quantitative method with a causal approach, involving 145 Generation Z respondents in Tangerang City selected using purposive sampling. Data collection was conducted via a questionnaire and analyzed using SmartPLS 3.2.9. The results indicate that price discounts and hedonic shopping significantly influence both impulse buying and purchase intent. Additionally, impulse buying was found to mediate the relationship between price discounts and hedonic shopping on purchase intent. These findings indicate that promotional strategies involving discounts and enjoyable shopping experiences can encourage impulsive purchasing behavior, ultimately increasing consumer purchase intent. This study provides practical implications for businesses and marketers in designing effective promotional strategies for the Generation Z market

PENGARUH PELATIHAN DAN MOTIVASI KERJA TERHADAP KINERJA SALES PT XYZ CIMAHI

Crystalife Almananda — 2025-09-04

The success of an organization is fundamentally driven by the quality of its human resources. PT XYZ, a company engaged in the nationwide distribution of health-related products and consumer goods in Indonesia, has encountered a consistent decline in sales performance over the past three years. This downturn is presumed to be associated with insufficient work motivation and the persistent failure to meet sales targets. The present study seeks to examine the extent to which training and work motivation impact the performance of sales personnel, as well as to explore the combined influence of both variables on overall sales outcomes. Utilizing a quantitative research design, the analysis was conducted through multiple linear regression, with data gathered from 39 sales representatives via structured questionnaires. The empirical findings reveal that: (1) training exerts a positive and statistically significant effect on sales performance; (2) work motivation likewise contributes positively and significantly to sales performance; and (3) both variables, when considered simultaneously, demonstrate a significant influence on the enhancement of sales outcomes. These results underscore the critical role of well-structured training programs and elevated levels of work motivation in strengthening sales performance. Consequently, efforts to develop and implement strategic initiatives targeting these two dimensions are expected to enhance the effectiveness of sales operations and facilitate the achievement of sales targets more efficiently.

ANALISIS PENGELOLAAN LIMBAH B3 PADA PROSES PENGANGKUTAN DALAM RANGKA EFESIENSI PADA PT PRATAMA KARYA NUGRAHA

Kresna Adi Putra — 2025-09-04

This study aims to analyze hazardous waste (B3) transportation management at PT Pratama Karya Nugraha to support operational efficiency. The main issues include Festronik system failures that hinder digital manifest input, limited fleet capacity, and service area restrictions imposed by the Ministry of Environment and Forestry (KLHK). The limitations of this research are its focus on a single B3 waste transporter, a short observation period, and reliance on data obtained from interviews, observations, and documentation. The study contributes strategic recommendations such as digital risk mitigation, route optimization, alternative SOP development, and strengthened cross-functional coordination. The research applies a qualitative approach with data triangulation in terms of sources, techniques, and time. Data were collected through interviews with the CEO, general manager, and drivers; field observations; and document analysis. The results indicate that hazardous waste transportation has been carried out in accordance with SOPs, yet efficiency remains hampered by information system disruptions. Recommendations include internal training, emergency procedures, and the implementation of digital-based technical and administrative monitoring systems.

PENGARUH SERVICE QUALITY, TRUST, SATISFACTION, DAN WOM TERHADAP REPURCHASE INTENTION

Yanti Yanti — 2025-09-04

With the fierce competition in the banking sector in Indonesia, banking companies are required to be able to improve the quality of products and services in accordance with customer expectations so as to get customer satisfaction and form a customer's desire to use the services of the banking company again. This study aims to analyze the influence of service quality, customer trust, customer satisfaction and word of mouth in shaping repurchase intention behavior in banking companies in Jakarta. This study used 141 Bank BCA customers who were collected by distributing questionnaires using Google Form media. Furthermore, respondents' responses were analyzed using the Structural Equation Model (SEM) analysis method with the Partial Least Square (PLS) approach. The results of this study show that service quality affects customer trust, customer satisfaction, and word of mouth as well as the positive influence of customer satisfaction on repurchase intention. However, the study did not find a significant effect of service quality, customer trust, and word of mouth on repurchase intention. Factors such as providing quality product and service experiences to customers play an important role in shaping customer recommendation behavior, increasing customer trust and satisfaction so that customers' intentions to buy and reuse products and services from banking companies can be formed due to customer satisfaction. Therefore, banking companies need to be oriented towards increasing customer satisfaction so that it influences customers' decisions to not only try, but also intend to use banking services again in the future.