JURNAL LENTERA BISNIS

PENGARUH HARGA, CITRA MEREK DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA MULIA PRINT

Abyyu Nur Fahmi, Rio Sudirman, Rifka Arinda Noviasari — Tue, 23 Apr 2024 00:00:00 +0000

This research aims to examine and analyze the Influence of Price, Brand Image, and Digital Marketing on Purchase Decisions at Mulia Print. The study was conducted at Jl. Mh. Thamrin No. 150A, Banyuwangi, with consumers of Mulia Print as the research sample. The sampling technique employed in this research is probability sampling, with a total of 40 samples. The method used in this study is quantitative, employing the distribution of questionnaires. Data analysis methods include instrument testing, multiple linear regression analysis, hypothesis testing, coefficient of determination testing, and classical assumption testing. Based on the analysis results, it was found that the calculated F value is greater than the tabulated F value (38.864 > 2.866), indicating that simultaneously, price (X1), brand image (X2), and digital marketing (X3) collectively influence purchase decisions (Y). In terms of individual variable analysis (t-test), the price variable showed a t value greater than the tabulated t value (4.501 > 2.028), leading to the conclusion that price influences purchase decisions. On the other hand, for the brand image variable, the t value was less than the tabulated t value (2.758 > 2.028), suggesting that brand image influences purchase decisions. Regarding the digital marketing variable, the t value was greater than the tabulated t value (1.926 > 2.028), leading to the conclusion that digital marketing does not significantly influence purchase decisions Key words: Price, Brand Image, Digital Marketing, Purchase Decisions

PENGARUH SPESIALISASI AUDITOR DAN UKURAN K.A.P TERHADAP KUALITAS AUDIT DENGAN KOMITE AUDIT SEBAGAI VARIABEL PEMODERASI

Moh. Tahang, Haris Sarwoko, Siti Asmanah — Mon, 06 May 2024 00:00:00 +0000

Audits can mitigate the opportunistic actions of agents by ensuring that a company's profits are accurately reflected through the quality of the audit. The aim of this research is to explore and evaluate the impact of KAP size and auditor specialization on audit quality. This study employs a quantitative methodology using secondary data, with data collection through the documentation method obtained indirectly. The study's population and samples consist of financial statements from manufacturing companies covering the years 2018 to 2022. The analytical approach involves the use of the ANOVA application to perform several analyses, including descriptive statistical tests, classical assumption tests, normality tests, heteroscedasticity tests, and hypothesis tests. The findings of this research indicate that for Hypotheses 1 and 2, which concern the size of the KAP and the specialization of auditors, both resulted in a p-value of 0.336 > 0.05, suggesting that both the size of KAP and auditor specialization influence the quality of the audit. Recommendations for future researchers include using a broader time span for data, incorporating more varied variables, and utilizing data from companies beyond the manufacturing sector Key words: KAP Size, Auditor Specialization, Audit Quality

PENGARUH PROMOSI, PENILAIAN PRODUK DAN LAYANAN COD TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen E-Commerce Shopee Di Cikarang Barat)

Husein Tuasikal, Eko Sugiyanto, Irwan Faedy — Wed, 15 May 2024 00:00:00 +0000

This study aims to determine the effect of promotion, product assessment, and COD services individually (partially) and simultaneously on purchasing decisions for e- commerce Shopee consumers in Danau Indah Village, West Cikarang sub-district. The sample in this research is 110 respondents. The technique used is purposive sampling, non-probability sampling. The data collection technique uses a questionnaire that has been tested for validation and reliability. The analysis technique used is multiple linear regression analysis. The results of this study indicate that: (1) Promotion has a positive and significant effect on purchasing decisions for e- commerce Shopee consumers in Danau Indah Village, West Cikarang District, as evidenced by the Promotion variable (X1) having a coefficient (β1) = 0.254 > 0 t count 2.636 > t table 1982 and significant (0.010) < 0.05. (2) Product assessment has a positive and significant effect on purchasing decisions for Shopee e-commerce consumers in Danau Indah Village, West Cikarang District, as evidenced by the product evaluation variable (X2) having a coefficient (β2) = 0.783 > 0 t count 9.224 > t table 1.982 and significant (0.000) < 0.05. (3) COD services have a positive and significant effect on purchasing decisions for Shopee e-commerce consumers in Danau Indah Village, West Cikarang District, as evidenced by the COD service variable (X3) having a coefficient (β3) = 0.250 > 0 t count 2.157 > t table 1.982 and significant (0.033) < 0.05. (4) Promotion, Product Assessment, and COD services have a positive and significant effect on purchasing decisions for e-commerce Shopee consumers in Danau Indah Village, West Cikarang District, as evidenced by the variable F count value 63.560 > F table 2.69 and the significance is 0.000 <0,05.The results of the analysis are expected to provide useful information for e-commerce businesses in developing promotional strategies, improving product quality, and improving the quality of COD services to improve consumer purchasing decisions. Keywords: Promotion, Product Assessment, COD Service, Purchase Decision.

PENGARUH CURRENT RATIO, TOTAL ASSET TURNOVER, DAN KINERJA LINGKUNGAN TERHADAP NILAI PERUSAHAAN YANG DIMEDIASI OLEH RETURN ON ASSET (Studi Kasus Pada Perusahaan Manufaktur Sub Sektor Makanan Dan Minuman Yang Terdaftar Di BEI Periode 2018-2022)

Yoyon Dwi Cahyono, Dwi Nita Aryani — Wed, 15 May 2024 00:00:00 +0000

This study was conducted to examine the effect of Current ratio (CR), Total Asset Turn Over (TATO), Enviromental Performance (EP) on Firm Value (PBV) mediated by profitability (ROA). The samples of this study were 19 food and beverage sub-sector manufacturing companies listed on the IDX in the 2018-2022 period. With the total data studied as many as 95 company years. The main data source in this study is the annual report. The data processing application uses Smart PLS. The results showed that Current ratio is able to have a significant effect on profitability, Total asset turnover is unable to have a significant effect on profitability, Environmental performance is able to have a significant effect on profitability, Profitability is able to have a significant effect on firm value, Current ratio is able to have a significant effect on firm value, Total asset turnover is unable to have a significant effect on firm value, Environmental performance is unable to have a significant effect on firm value, and Profitability is unable to significantly mediate the effect of Current ratio, Total asset turnover, and Environmental performance on firm value. Keywords: Current Ratio, Total Asset Turnover, Environmental Performance, Profitability, Firm Value.

PENGARUH PROFITABILITAS, LEVERAGE, DAN UKURAN PERUSAHAAN TERHADAP KETEPATAN WAKTU PENYAMPAIAN LAPORAN KEUANGAN

M. Hendri Yan Nyale, Henni Rolita Gultom — Wed, 15 May 2024 00:00:00 +0000

The research was conducted to see the effect of the variables of profitability, leverage, and company size as independent variables on the timeliness of financial report submission as the dependent variable. The profitability variable in this study uses ROE as a measuring tool, for leverage using DER as a measuring tool, and finally Ln is used as a measuring tool for the company size variable. This research uses the property and real estate sector industry listed on the IDX for the 2020-2022 period. 48 companies were obtained for the population so that the research sample was 144. This research uses quantitative methods and uses secondary data sourced from the IDX. The sampling process applies purposive sampling technique. The analysis test processed using the SPSS 25 application shows that there is a simultaneous influence on profitability and leverage, and company size on the timeliness of financial report submission. It was found that profitability and leverage did not have a significant influence on the timeliness of submitting financial reports, while company size showed a positive influence on the timeliness of submitting financial reports.. Keywords: Leverage, Company Size, Timeliness of Submitting Financial Statements

PENGARUH CARBON EMISSION DISCLOSURE (CED), CORPORATE SOCIAL RESPONSIBILITY (CSR), DAN GREEN ACCOUNTING TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING

Sugeng Hariadi, Rifa Mufticha Nurwanda — Wed, 15 May 2024 00:00:00 +0000

This study aims to determine the effect of Carbon Emission Disclosure (CED), Corporate Social Responsibility (CSR) and Green Accounting on Firm Value with Profitability as an intervening variable. This research is a type of causality research with a quantitative approach. This study uses data on annual reports, sustainability, and energy sector finances on the ASEAN Stock Exchange website with a total of 22 companies. The sampling technique used purposive sampling and obtained 66 energy company data. The analysis method uses SEMPLS with SmartPLS 3.0 software. The results of this study indicate that 1) Carbon Emission Disclosure has no significant effect on firm value, 2) Corporate Social Responsibility has a significant effect on firm value, 3) Green Accounting has no effect on firm value, 4) Carbon Emission Disclosure has no significant effect on profitability, 5) Corporate Social Responsibility has a significant effect on profitability 6) Green Accounting has no effect on profitability, 7) Profitability has a significant effect on firm value, 8) Carbon Emission Disclosure through profitability has no significant effect on firm value. 9) Corporate Social Responsibility through profitability has no significant effect on firm value, 10) Green Accounting through profitability has no significant effect on firm value. Keywords: Carbon Emission Disclosure, Corporate Social Responsibility, Green Accounting, Profitability, Firm Value

FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN PADA PT ANEKA JAYA JAKARTA

Faridah Faridah, Yoeliastuti Yoeliastuti — Wed, 15 May 2024 00:00:00 +0000

Penelitian ini dilakukan untuk mengetahui faktor-faktor yang mempengaruhi kinerja karyawan pada PT Aneka Jaya Jakarta. Kinerja karyawan yang efektif menjadi faktor penting dalam mencapai tujuan organisasi dan meningkatkan produktivitas kerja, kafena kinerja yang baik akan berdampak positif bagi perusahaan. Metode penelitian menggunakan metode deskriptif kuantitatif. Data yang diperoleh kemudian diolah dengan menggunakan regresi yang merupakan bagian dari regresi berganda. Jumlah kuesioner yang diserbar dan diolah berjumlah 62 kuesioner. Tahapan penelitian dilakukan dengan cara observasi lapangan, wawancara dengan manajer SDM. Penyusunan dan pengisian kuesioner yang kemudian data-data tersebut diolah dengan manggunakan regresi berganda melalui aplikasi SPSS. Hasil penelitian menunjukkan bahwa kinerja karyawan dipengaruhi oleh beberapa faktor, termasuk kompetensi karyawan, motivasi kerja, dan kepemimpinan. Variabel motivasi pegawai merupakan variabel yang paling dominan pengaruhnya terhadap kinerja karyawan karena koefisien regresinya paling besar dibandingkan dengan variabel yang lain yaitu sebesar 3,319 atau 33,19 Dapat disimpulkan motivasi yang tinggi cenderung memiliki kinerja yang lebih baik. Hasil penelitian ini diharapkan dapat memberikan masukan berharga bagi organisasi dalam mengembangkan strategi dan kebijakan yang lebih baik dalam mengelola sumber daya manusia, meningkatkan kinerja karyawan, dan mencapai tujuan organisasi secara efektif. Kata Kunci : Kompetensi, Motivasi, Kepemimpinan, Kinerja Karyawan

FAKTOR RESIKO YANG MEMPENGARUHI ONLINE PURCHASE INTENTION YANG DIMEDIASI OLEH TRUST PADA MASYARAKAT KOTA BATAM

Raymond Raymond, Renza Fahlevi, Fitriana Aidnilla Sinambela — Wed, 15 May 2024 00:00:00 +0000

The purpose of this study is to analyze and show the influence of risk factors on the trust of the Batam city community which affects online shopping intentions. This research is quantitative in nature. The population of this research is consumers buying goods through online stores. The sample size of this study was 209 respondents. This research data processing uses the SmartPLS application. The data for this study were obtained from primary and secondary sources, primary data were obtained through questionnaires while secondary data were obtained from sources already available from journals, bulletins, and data from the internet. In analyzing the data, researchers used descriptive analysis methods to analyze respondent demographics and quantitative analysis to test variables and relationships between variables using SPSS. The result of this study is that there is a significant positive influence between financial risk, product risk, social risk, security risk and time risk with trust on Online Purchase Intention in Batam. Trust affects online purchase Intention, when trust can be an intermediary that causes consumers' desire to shop in e-commerce, when the higher the level of store trust can affect consumer confidence as well as the resulting online purchase intention. Keywords: Risk, Online Purchase Intentions, Trust, Batam, e-commerce

PERAN KEBIJAKAN DIVIDEN DAN PROFITABILITAS DALAM MEMBENTUK KEBIJAKAN HUTANG PERUSAHAAN PADA SEKTOR PERBANKAN DI INDONESIA

Yolanda Yolanda, Murtianingsih Murtianingsih — Wed, 15 May 2024 00:00:00 +0000

This research aims to examine the influence of dividend policy and profitability on debt policy in banking companies listed on the Indonesia Stock Exchange during 2020-2022. This type of research is quantitative research, the population in this research are all banking companies listed on the Indonesia Stock Exchange during 2020-2022 and were selected using a purposive sampling technique, so that a sample of 12 companies that met the criteria was obtained. The data analysis technique used in this research is the multiple regression analysis method. This research shows that dividend policy has effect on debt policy and profitability has no effect on debt policy. Keywords : Dividend Policy, Profitability, Debt Policy

CUSTOMER LOYALTY DITINJAU DARI ADVERTISING, SALES PROMOTION DAN BRAND IMAGE PADA FRANCHISE ICE CREAM & TEA

Atiya Fadila, Lista Meria — Tue, 14 May 2024 00:00:00 +0000

Customer loyalty becomes an important factor and a valuable asset for a business when customers have a positive attitude towards the product, thus motivating them to make repeat purchases. This research aims to analyze the influence of advertising, sales promotion, brand image on customer loyalty. The population of this research is made up of Mixue, Wedrink, and Momoyo customers. This research used a purposive sampling method to take samples from a total of 126 respondents. The data was analyzed statistically by applying PLS-SEM to test the proposed hypothesis. The results of this research show that sales promotion has a positive effect on customer loyalty, advertising has a positive effect on brand image, and sales promotion has a positive effect on brand image. Meanwhile, brand image has no positive effect on customer loyalty and advertising has no positive effect on customer loyalty. The managerial implication of this research is that companies need to strengthen sales promotion through various promotions and attractive offers so that they can motivate customers to buy products continuously and be loyal to the brand. In future research, it is recommended to add the age range, expand the respondent area and carry out in-depth analysis by looking at other factors such as product quality, price, location, and customer satisfaction which can influence customer loyalty, so that in future research we can obtain more comprehensive and detailed data. Keywords: Advertising; Sales Promotion; Brand Image; Customer Loyalty

DAMPAK MEDIA SOSIAL TERHADAP PURCHASE INTENTION ITEM VIRTUAL PADA GAME ONLINE GENSHIN IMPACT

Suprehatin Siti Romelah — Wed, 15 May 2024 00:00:00 +0000

Genshin Impact quickly rose to fame as one of the most played mobile games in the world after gaining widespread recognition. Many gamers, especially those who are truly dedicated to gaming, have engaged in this practice of purchasing virtual goods. The main objective of this research is to measure the impact of Twitter as a social media platform on interest in purchasing in-game products in the Genshin Impact video game. Using IBM SPSS version 26, this research uses quantitative analysis tools. One hundred people participated in this research by filling out a questionnaire sent to them via Direct Message (DM) by the official Twitter account @GenshinImpact. The sampling technique used was purposive sampling, and the number of samples was 100. A series of tests, including validity and reliability tests as well as statistical analysis and coefficient of determination, were used to analyze the data. This research found that the intention to purchase virtual goods (Y) was influenced positively and significantly by the social media variable (X). Key words: Media Social, Purchase Intention, Item Virtual

MOTIVASI EWOM PADA KONSUMEN KHALIFAH TOUR BANDUNG

Ghassani Salsabil Fasya Hikmat, Arianis Chan, Pratami Wulan Tresna — Wed, 15 May 2024 00:00:00 +0000

In the digital era, communication and information sharing have undergone a significant transformation. This has also impacted Word of Mouth (WOM), evolving from traditional methods to Electronic Word of Mouth (eWOM). Khalifah Tour, as an Umrah and Hajj travel company, utilizes the internet for promotion and encourages eWOM from its consumers. This study aims to identify the conditions and determine the most dominant motivations for consumers to send eWOM regarding Khalifah Tour. The research employs a descriptive quantitative method with 95 respondents from a population of 1695 individuals. Data were collected through questionnaires and analyzed using descriptive statistics and confirmatory factor analysis (CFA). The result of this research, Khalifah Tour consumers exhibit motivations for eWOM such as altruism and venting feelings. However, the most dominant motivation is self-enhancement. Khalifah Tour consumers demonstrate diverse motivations for engaging in eWOM, with self-enhancement being the most dominant, indicating a desire to portray their positive image to others. Key words: Electronic Word of Mouth, eWOM Motivation, Sending eWOM

PENGARUH INOVASI PRULINK NEXTGEN TERHADAP ATTITUDE (STUDI PADA KONSUMEN PT PRUDENTIAL LIFE ASSURANCE CABANG XYZ)

Annette Zaneta Zaluchu, Arianis Chan, Pratami Wulan Tresna — Wed, 15 May 2024 00:00:00 +0000

Innovation in the insurance industry fundamentally aims to meet consumer needs and expectations while adhering to existing regulations. This research aims to investigate the influence of PRULink NextGen innovation on consumer attitudes at PT Prudential Life Assurance Branch XYZ. This type of research is quantitative research with a simple linear regression analysis method. The data used are sourced from questionnaires as primary data, and interviews as well as literature studies as secondary data sources. The population of this research is customers or potential customers who have been prospected about PRULink NextGen by marketing staff of PT Prudential Life Assurance Branch XYZ. This research uses purposive sampling technique as a non-probability sampling technique with a sample size of 100 people. Testing and data analysis are conducted using SPSS 25.0. The results of this research indicate a significant influence of PRULink NextGen innovation on consumer attitudes at PT Prudential Life Assurance. Key words: innovation, attitude, PRULink NextGen

PENGARUH PHYSICAL ENVIRONMENT TERHADAP REVISIT INTENTION DENGAN CUSTOMER SATISFACTION SEBAGAI MEDIASI

Ridwan Maf'ul Muttaqin — Wed, 15 May 2024 00:00:00 +0000

Using customer satisfaction as a mediator, this research analyzes how the physical environment influences the desire to revisit. This research uses quantitative methodology. Participants in this research were visitors to a modern theme-based cafe in the Sidoarjo DPR plot area. In this research, the sample consisted of one hundred respondents. The technique used in the sampling procedure is called purposive sampling. The survey delivery method via Google Form was used to collect respondent data, and a Likert scale was used to measure the instrument for each statement. The Partial Least Square (PLS) approach was then applied to field data using the SmartPLS version 4 program. Research findings show that there is a good and significant influence between Physical Environment and Customer Satisfaction. Physical Environment has a big impact on Revisit Intention. Revisit Intention is positively and significantly influenced by Customer Satisfaction. Through Customer Satisfaction, Physical Environment has a positive and significant influence on Revisit Intention Key words: Physical Environment, Revisit Intention, Customer Satisfaction.

PENGARUH FINANCIAL PERFORMING TERHADAP NILAI PERUSAHAAN YANG DIMODERASI OLEH GREEN SUPPLY CHAIN MANAGEMENT (Studi Kasus Pada Perusahaan Manufaktur Sub Sektor Makanan dan Minuman yang Terdaftar di BEI Periode 2018-2022)

Jauhari Ibnu Hamdani, Dwi Nita Aryani — Wed, 15 May 2024 00:00:00 +0000

Investors will consider financial performance when choosing an investment. Financial performance can continue to improve with the implementation of the right business strategy, thereby increasing company value. the purpose of this study was to test and analyze the effect of current ratio, return on investment, and green supply chain management on firm value, as well as to test and analyze whether green supply chain management can moderate the effect of current ratio and return on investment on firm value. This research uses quantitative research. The data source in this study was taken from secondary data, namely annual reports obtained from the Indonesia Stock Exchange (IDX). The description of the population in this study is a manufacturing company in the food and beverages sub-sector listed on the Indonesia Stock Exchange (IDX) in 2018-2022. Based on the research results, it is known that CR has a positive and significant effect on firm value, ROI has a positive and significant effect on firm value, GSCM has a positive and significant effect on firm value. Then GSCM is not able to moderate the effect of CR and ROI on firm value. Key words: Current ratio, Return On Investment,Green Supply Management

ANALISIS STRATEGI APARATUR DINAS LINGKUNGAN HIDUP DAN PERTANAHAN DALAM PENGELOLAAN SAMPAH DI KABUPATEN TAKALAR

Hendrawati Hamid — Wed, 15 May 2024 00:00:00 +0000

This research aims to find out and analyze the strategies implemented by the Environment and Land Service apparatus in managing waste in Takalar Regency. The waste problem in various regions in Indonesia is a very urgent matter that needs attention from officials in each regional government because it is closely related to public health and healthy environmental conditions. This research uses a qualitative descriptive approach method, and the data is analyzed using the SWOT technique. Data collection was carried out by combining observation techniques, in-depth interviews with informants (Heads of Departments, Heads of Divisions, implementing officers in the field, and the general public), as well as documentation data. The findings obtained in this research are that the strategies implemented by the Environment and Land Service apparatus have been working well, although they still require various improvements and attention from the relevant apparatus. This strategy, which has not yet been effective, should receive more serious attention in the waste management process because it has the potential to create new jobs, as well as contribute more to increasing the Gross Regional Domestic Product (GRDP) of Takalar Regency. To improve waste management in Takalar Regency, increase the number of PDUs, TPS3R, and community-based waste banks as well as carry out outreach and create the "SALINTAK" application. Keywords: Strategy Management, Waste Management, SWOT Analysis

PENGARUH CUSTOMER PERCEIVED VALUE TERHADAP REPURCHASE INTENTION DALAM GAME GENSHIN IMPACT

Egar Surya, Anang Muftiadi, Arianis Chan — Wed, 15 May 2024 00:00:00 +0000

The present study seeks to examine the extent to which customer perceived value influences repurchase intention among consumers of in-game purchase products in the Genshin Impact game, with a case study conducted on members of the Genshin Impact Official Indonesia group. The research approach employed is quantitative, utilizing a descriptive verification method. The sampling technique involves non-probability sampling, specifically purposive sampling. Data were collected through questionnaires, observations, interviews, and literature studies. The data analysis was performed using simple linear regression, a significance test (T-test), and the coefficient of determination (r2). The study population consists of consumers of in-game purchase products in the Genshin Impact game, with a sample size of 120 respondents. The results indicate a significant influence of customer perceived value on repurchase intention among consumers of in-game purchase products in the Genshin Impact game. This implies that the higher the perceived customer perceived value, the greater the repurchase intention exhibited by consumers of in-game purchase products in the Genshin Impact game. Keywords: Customer Perceived Value, Repurchase Intention, Online Games

PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN LEMARI ES DI PERUMAHAN MUSTIKA PRAKARSA KARAWANG

Riani Wulandari, Netti Nurlenawati — Wed, 15 May 2024 00:00:00 +0000

The goal of this study is to determine how price and brand perception affect consumers' decisions to buy products. Businesses in the electronics industry have the chance to satisfy consumer preferences because of the increased demand and necessity for refrigerator electronics. In an effort to grab consumers' interest and attention, they work to enhance their brand image. The sample strategy was purposeful sampling, which is a nonprobability sampling method. A sample of ninety-six respondents who resided in the Mustika Prakarsa Housing area and had two-door refrigerators was taken. Google forms are utilized to support techniques for gathering data. The techniques used to handle and evaluate data include tests of validity, partial t, simultaneous F, multicollinearity, heteroscedasticity, regression equation coefficient, and coefficient of determination. Version 29.0 of IBM SPSS was used to gather the data for the following data processing step. The results of the test indicate that price and brand perception both considerably and favorably affect consumers' decisions to buy, sometimes at the same time. Price and brand perception work together to influence decisions to buy by 30.7%. Keywords: Purchase Decision, Price, Brand Image.

PENGARUH BRAND IMAGE DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Tekun Jatinangor)

Fauziah Husna, Erna Maulina, Raden Marsha Aulia Hakim — Wed, 15 May 2024 00:00:00 +0000

This research aims to observe the influence of brand image and sales promotion on purchasing decisions at Tekun Jatinangor outlets. The method used is quantitative with a survey method. By distributing research questionnaires using Google Form, data was obtained using a Likert scale which was processed and tested using SPSS 25. The population is people who have made Tekun purchases in Jatinangor so the population size is unknown. Samples were taken using non-probability sampling, namely purposive sampling. Due to the uncertain population size, the sample size was calculated using the Cochran formula to obtain 100 respondents. From the results of research and hypothesis testing, it can be obtained that brand image and sales promotion have a positive effect on purchasing decisions with a sig. 0,000. Sales promotion has a positive effect on purchasing decisions with a sig value. 0.010. Brand image and sales promotion have a positive effect on purchasing decisions with a significance value of 0.000. The results of this research show that the R square coefficient value is 54.9%. Key words: Brand image, Sales promotion, Purchase Decisions

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BITTERSWEET BY NAJLA DENGAN KEPUASAN KOSUMEN SEBAGAI VARIABEL MEDIASI

Arya Yudha Pratama, Wiyadi Wiyadi — Wed, 15 May 2024 00:00:00 +0000

The research was conducted by measuring the influence that product price and quality have on purchasing decisions by paying attention to consumer satisfaction as a mediating variable. Furthermore, bittersweet by Najla was chosen as the research object because of its popularity. Through the purposive sampling method, measurements using quantitative methods were obtained by distributing questionnaires to consumers of Bittersweet Najla who are 15 years old, as well as people who like sweet foods, so a total of 175 respondents were obtained. The findings show that customer satisfaction and price and product quality influence purchasing decisions, not only a direct influence but also a mediating influence on consumer satisfaction which also has a significant impact on the relationship between price and product quality on purchasing decisions. Key words: Price, Product Quality, Purchasing Decisions, Consumer Satisfaction

PENERAPAN PRICING STRATEGY DALAM MANAJEMEN BISNIS PADA UMKM (STUDI KASUS KOPI JANJI JIWA)

Irma Shantilawati, Annisa Anindya, Ibnu Suryadi — Wed, 15 May 2024 00:00:00 +0000

In the current era of digitalization, customers have a lot of literacy in knowing, accessing and easily comparing information about products and prices from various competitors so that customers can search for and decide which products to buy according to their wishes at the lowest price. In accordance with its mission, Kopi Janji Jiwa aims to introduce the quality taste of local Indonesian coffee to the public. One of the characteristics of Kopi Janji Jiwa is its relatively pocket-friendly prices. This is because Kopi Janji Jiwa itself targets the middle class as its main target. Apart from that, Kopi Janji Jiwa also implements production for the mass market so that product prices are adjusted to standards that apply to the wider community, not to certain groups. The problem that often occurs in every UMKM in Indonesia is that many UMKM do not calculate production costs and are inaccurate in determining selling prices. As a result, it causes losses and has to sell products at a loss. Therefore, UMKM must pay attention to choosing the type of pricing strategy that will be implemented. This research is intended to determine the extent of the influence of implementing pricing strategies in business management in UMKM (Case Study of Kopi Janji Jiwa). Key words: Pricing Strategy, Management of Business and UMKM

PERAN INCREMENTAL VALIDITY SEBAGAI PEMEDIASI PADA PENGARUH PROTEAN CAREER TERHADAP CAREER OUTCOME (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta)

Maulida Purwani Chusna, Jati Waskito — Wed, 15 May 2024 00:00:00 +0000

Individual orientations can differ due to personal tendencies in navigating careers and attitudes. Through this research, it was determined to set objectives to measure the influence of the role of incremental validity as a mediator on the influence of protean career on career outcomes. In the research, it was found through partial least square analysis measurements with a quantitative approach that a number of 100 students from the economics and business faculty at Muhammadiyah University of Surakarta were found as a sample of respondents who were then analyzed to obtain the results, namely Protean career had a positive and significant influence on incremental validity, Protean career had a positive influence and significant on career outcomes and Incremental validity as a mediator has a positive effect on protean career on career outcomes. Key words: Protean Career, Incremental Validity, Career Outcome, Student

PENGARUH PRODUCT DIVERSITY TERHADAP LOYALITAS KONSUMEN SKINCARE ONLINE

Dela Afiyana, Aflit Nuryulia Praswati — Wed, 15 May 2024 00:00:00 +0000

The beauty community in Indonesia is trendy, they will share information or tips and tricks about beauty and self-care through social media. This research aims to measure the influence of perceived security, customer experience, and product diversity on consumer satisfaction and loyalty. The study was carried out by distributing questionnaires to the people of Surakarta City and Sociolla customers and obtained as many as 100 respondents, and then processed using partial least squares (PLS) testing so that the results found that there were significant changes in direct influence through perceived security, customer experience and product diversity on consumer satisfaction. The findings also reveal that customer experience and consumer satisfaction can have a direct influence on consumer loyalty. However, differences such as perceived security, customer experience, and product diversity do not influence consumer loyalty. Key words: Perceived Security, Customer Experience, Product Diversity, Customer Loyalty, Customer Satisfaction

PENGARUH KUALITAS, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN

Aniek Widiarti, Estu Niana Syamiya, Udoh Supriatin — Wed, 15 May 2024 00:00:00 +0000

The aim of this research is to determine the influence of quality, price and promotion on consumer purchasing decisions at Mustika Collection Toko Pasar Kemis, especially Nibras Clothing. The method used in this research is a quantitative method. The population of this research was 100 consumers and the research technique used simple random sampling of 80 consumers. The method used in this research uses calculations, multiple regression, descriptive statistics and hypothesis testing. The results of research on the influence of quality, price and promotion on purchasing decisions show quite good results. The results of the regression analysis of quality, price and promotion have a positive influence on purchasing decisions. The hypothesis shows that quality has a positive influence on purchasing decisions, while price and promotion have a negative influence on purchasing decisions. Keywords: Quality; Price; Promotion; Buying decision.

FAKTOR-FAKTOR YANG MEMPENGARUHI PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DI WEBSITE K24Klik.com APOTEK K24 CIKIJING TAHUN 2024

Dede Ilma Rohmawati, Ganjar M Disastra — Wed, 15 May 2024 00:00:00 +0000

Online drug purchases have become a popular choice among consumers in the growing digital era, especially in Indonesia, where online pharmacy services are increasingly attracting people to meet their health needs in a more efficient and practical way. This study aims to analyze the factors that influence consumer preferences for drug purchase decisions on the K24Klik.com Apotek K24 Cikijing website. Descriptive quantitative methods were used to collect data from 100 respondents through structured questionnaires. The variables studied include the practicality of the purchasing process, security, service quality, convenience, and consumer trust in the K24 Pharmacy. The results showed that the efficient payment process, responsiveness to customer inquiries, ease of communicating with the pharmacy, and previous experience with the K24Klik.com website should be improved. Keywords: Factors, Consumer Preference, Website

PENERAPAN ENTREPRENEURIAL MARKETING DALAM MENINGKATKAN PENJUALAN (STUDI PADA BISNIS MEGAWARNI.ORI)

Ayesha Anzani Putri Dinanti Gunawan, Margo Purnomo, Raden Marsha Aulia Hakim — Wed, 15 May 2024 00:00:00 +0000

Megawarni.ori is one of the online-based businesses engaged in the Muslim fashion industry. This research aims to obtain information and a more concrete picture of the application of Entrepreneurial Marketing in increasing sales conducted by Megawarni.ori. The method used in this research is qualitative with a descriptive research type to describe in detail how the application of Entrepreneurial Marketing dimensions, which consists of proactiveness, opportunity focus, customer intensity, innovativeness, risk management, resource leveraging, and value creation is carried out. The data collection techniques were conducted through interviews with six informants and documentation studies. The results of this study indicate that the application of Entrepreneurial Marketing carried out by Megawarni.ori is quite effective, by applying the seven dimensions of Entrepreneurial Marketing Megawarni.ori can survive in a dynamic business environment and support its efforts in increasing sales.

FAKTOR PENENTU LOYALITAS MEREK PADA KOPI PANDAWA DI INDONESIA

Lely Afiati, Liesta Verawati, Muhamad Syaeful Anwar — Wed, 15 May 2024 00:00:00 +0000

This research was conducted to assess the factors that influence brand loyalty for Pandawa ground coffee in Indonesia. This research aims to determine the influence of brand image, brand loyalty, brand awareness, and brand experience, both partially and simultaneously, on online customer brand loyalty at Kopi Pandawa in Indonesia. The sample used was 100 people, namely people who had bought Pandawa ground coffee online. The data analysis technique used is a multiple regression analysis technique using the SPSS version 25 application to process the data. The research results show that for the simultaneous test, the variables brand image, brand trust, brand awareness, and brand experience together have a positive and significant effect on brand loyalty for Pandawa coffee in Indonesia. In a partial test, the brand image variable has a negative and significant effect on brand loyalty in Pandawa coffee. The brand trust variable has a negative and significant effect on brand loyalty in Pandawa coffee. The brand awareness variable has a positive but not significant effect on brand loyalty for Pandawa coffee. Meanwhile, the brand experience variable has a positive and significant effect on brand loyalty for Pandawa coffee.

STRATEGI PENGEMBANGAN USAHA WARUNG ZIPAU DI KAMPUNG CURUGSAWER KECAMATAN PANDEGLANG, KABUPATEN PANDEGLANG

Arif Rahman, Ria Estiana, Neni Nuraeni — Wed, 15 May 2024 00:00:00 +0000

This study aims to determine the business development strategy of Warung Zipau in Pandeglang in order to survive in the culinary business that is getting tighter today. Warung Zipau is one of the MSMEs in Pandeglang that sells snacks such as fish balls with a distinctive taste and seblak with various filling variants. The method used in this study is using quantitative methods. The population used is buyers/customers who have made purchases at Warung Zipau in 2023, which is 7,160 customers with a sample of 99 people taken using a simple random sampling technique. This study uses SWOT analysis techniques, which compares external factors of opportunities and threats with internal factors of strengths and weaknesses using the internal strategy factor matrix or IFAS (Internal Factor Analysis Summary) and the external strategy factor matrix or EFAS (External Factor Analysis Summary). Warung Zipau based on internal strategies shows a strength score greater than a weakness score. While the external strategy shows an opportunity value score more than a threat value score. Reviewed through the calculation results in the IFAS and EFAS tables, it shows the results of the SO strategy which is in quadrant I, where this position supports an aggressive strategy, meaning that this position is a very profitable situation because Warung Zipau has a strong enough strength. To achieve business goals, the zipau stall business must develop future strategies by implementing a Growth Oriented Strategy.

FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION PADA PRODUK DIOR DIMEDIASI OLEH TRUST

Edy Yulianto Putra, Elinda Nurul Hasana Dewi Binti Shahbi, Ferdinand Nainggolan — Wed, 15 May 2024 00:00:00 +0000

The purpose of this study is to examine the variables that affect consumers' inclinations to buy products bearing the Dior brand. by using Trust as a mediator between Perceived Quality, Brand Awareness, Brand Image, eWOM, and Celebrity Endorsement, and Purchase Intention as the dependent variable. 260 respondents were gathered by distributing a Google Form questionnaire to Batam City residents who were acquainted with the Dior brand, which served as the research object. The research findings indicate that, when the variables were tested using the direct effect test, all independent variables had significant results; however, when the variables were tested using the indirect effect test, eWOM did not significantly influence consumers' decisions to purchase Dior brand products. The data was tested using the Smart-PLS application

DAMPAK RASIO KEUANGAN, PASAR SAHAM, DAN NILAI TUKAR PADA RETURN SAHAM INDOCEMENT TUNGGAL PRAKARSA

Grace Orlyn Sitompul, Jhon Rinendy — Wed, 15 May 2024 00:00:00 +0000

The objective of this research is to analyze the impact of financial ratios, namely (Current Ratio, Return On Assets, Total Asset Turnover, Debt to Assets Ratio), Stock Market, and Exchange Rate over the period from 2012 to 2022. The sample selection was conducted purposively on Indocement Tunggal Prakarsa (LQ45) stocks, which consistently had annual financial reports during the period, resulting in 44 quarterly samples. Partial and simultaneous multiple linear regression tests were used in this study. Empirical evidence indicates that Total Asset Turnover (TAT) and the Stock Market have a positive and significant effect on stock returns, while the Current Ratio (CR), Return On Assets (ROA), and Exchange Rate do not have a significant impact. Conversely, the Debt to Assets Ratio (DAR) has a negative impact on LQ45 stock returns. Overall, Liquidity, Profitability, Activity, Leverage, Stock Market, and Exchange Rate collectively have a positive and significant influence on Stock Returns.

PENGARUH KUALITAS KONTEN TIK TOK TERHADAP CUSTOMER ENGAGEMENT PADA CUSTOMER QUEENSHA

Rahmi Rosita, Evalina Darlin — Wed, 15 May 2024 00:00:00 +0000

Fenomena perkembangan jaman yang begitu cepat, semakin cepat pula platform media baru bermunculan. Hal ini berpengaruh terhadap perubahan pola perilaku masyarakatdalam mengkonsumsi infomasi. Demikian halnya dengan Tik Tok sebagai media yang mendominasi tahun 2023. Berallihnya minat beli konsumen dari platform berbasis e-commerce ke pembelian melalui aplikasi TikTok sebagai platform digital. Penelitian ini bertujuan untuk mendeskripsikan pengaruh konten tik tok terhadap tingkat customer engagement. Adapun jenis penelitian ini adalah jenis penelitian kuantitatif. Sampel dalam penelitian ini adalah pengikut akun Tik Tok Queensha Shop kepada 100 orang responden. Pengambilan data dilakukan dengan instrument penelitian menggunakan teknik random sampling dan kuesioner angket serta menggunakan uji instrumen metode analisis data menggugunakan teknik uji parsial atau Uji-t dan uji koefisien determinasi, dengan menggunakan dua variable yaitu customer engagement dan kualitas konten Tik Tok. Berdasarkan hasil output SPSS dari hasil Uji-t, menumjukkan bahwa variable kualitas konten Tik tok berpengaruh terhadap customer engagement menunjukkan nilai signifikansi < dari 0.05 dengan T-hitung lebih besar dari T-tabel. Hasil penelitian menunjukkan menunjukkan angka R Square sebesar 0,34 atau 34%. Artinya persentase sumbangan pengaruh aplikasi tik tok dan iklan terhadap minat beli sebesar 34%, dan sisanya 66% dipengaruhi oleh variable diluar model regresi ini. Hasil penelitian menunjukkan adanya perbedaan persepsi audiens yang disebabkan oleh kualitas konten. Konten digital dapat digunakan sebagai media promosi yang sangat baik dalam mempromosikan sebuah produk.

ANALISIS PENGARUH PENGGUNAAN SOSIAL MEDIA, TEKNOLOGI INFORMASI, DAN MINAT BERWIRAUSAHA TERHADAP ENTREPRENEURSHIP

Wiyarno, Erna Apriani, Indra Permana, Fachrial Banyu Asmoro — Wed, 15 May 2024 00:00:00 +0000

Entrepreneurship is an important idea in supporting the independence of the community to reduce the current unemployment rate, the fact in the field that the level of entrepreneurship is still very low in supporting national economic independence, especially in the younger generation who focus after finishing school and college enter the world of work not entrepreneurship, from this phenomenon, more in-depth research is needed related to the factors that influence entrepreneurship. The purpose of this study was to analyze social media factors, information technology, and young people's entrepreneurial interest in entrepreneurship. The research sample used a saturated sample, namely 130 Pelita bangsa university student respondents. The research method uses descriptive and inferential statistics with a quantitative approach, the data analysis used is multiple linear regression analysis. The results showed that social media variables and entrepreneurial interest had a significant effect with a positive direction on entrepreneurship, while information technology variables had no effect on entrepreneurship.

PERAN JASA FREIGHT FORWARDER DALAM MENUNJANG KESUKSESAN AKTIVITAS EKSPOR MELALUI TRANSPORTASI LAUT DI INDONESIA

Julian Arya Dwiguna, Rani Sukmadewi, Vhirda Daniyati Haryanto — Wed, 15 May 2024 00:00:00 +0000

Indonesia is one of the countries with the largest population in the world. With such a significant total population, the economic growth of its people is also expected to increase substantially. International trade plays a central role in driving global economic growth. Export, as one of the main pillars of international trade, makes a significant contribution to national income while accelerating economic growth. Freight forwarders play a vital role in facilitating these highly complex export activities. This research aims to analyze the role of freight forwarder services in supporting the success of export activities via sea transportation at PT. Freight Solution Indonusa. The research method used is qualitative descriptive, with data collection techniques through interviews and observations. The results show that PT. Freight Solution Indonusa has proven capable of contributing to export activities by responsibly handling the entire process of transporting goods, including shipment, document management, and customs clearance. Shipping via sea transportation has become the backbone of international trade due to the numerous advantages it offers exporters, such as lower logistics costs and cargo flexibility. With the increasing export activities in Indonesia, competition among logistics companies is becoming more competitive. PT. Freight Solution Indonusa needs to improve and evaluate its role as a freight forwarding company to maintain or even enhance the quality of its services.

PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA INSTAGRAM @DEARMEBEAUTY (PT GARLAND CANTIK INDONESIA)

Rossanhaz Syah, Lina Auliana, Rivani — Wed, 15 May 2024 00:00:00 +0000

This study aims to analyze the influence of content marketing on customer engagement on the Instagram account @dearmebeauty managed by PT Garland Cantik Indonesia. Instagram is a popular social media platform used as a marketing channel. The research data was collected through questionnaires distributed to 122 respondents who follow the @dearmebeauty Instagram account and have purchased products from Dear Me Beauty at least twice. The results of the analysis show that content marketing has a significant influence on customer engagement. The implications of this study are the importance for companies to design and deliver engaging and relevant content to enhance customer engagement. Effective content marketing strategies can increase customer loyalty and help companies achieve marketing goals more efficiently.

ANALISIS COMPETITIVE ADVANTAGE DAN POTENSI WISATA KAWASAN AGROWISATA (STUDI PADA KAWASAN WISATA CIWIDEY)

Rani Sukmadewi, Herwan Abdul Muhyi, Arianis Chan, Pratami Wulan Tresna — Wed, 15 May 2024 00:00:00 +0000

Competitive strength in the tourism sector is a crucial factor for destinations. This study aims to analyze the competitive advantage and tourism potential of the agrotourism area in Ciwidey, Indonesia. By utilizing existing models and frameworks to evaluate tourism competitiveness, this research identifies key determinants that contribute to the competitive advantage of specific tourism destinations. The research methods include interviews, observations, documentation, and focus group discussions. Data were collected from three villages in Ciwidey District, namely Lebakmuncang, Panundaan, and Rawa Bogo, during the period of December 2023 to February 2024. The results indicate that agrotourism and culture are the main potentials to be developed. This research provides valuable insights for policymakers, tourism stakeholders, and local communities to support sustainable development and tourism expansion in the region.