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Padmawati, Sintara Kunfahmi, Sekolah Tinggi Ilmu Ekonomi Surakarta, Indonesia
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JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023 - JURNAL LENTERA BISNIS
BRAND AWARENESS, BRAND LOYALTY, BRAND ASSOCIATION, DAN PERCEIVED QUALITY TERHADAP CUSTOMER LOYALTY LAYANAN MOBILE BANKING M-BCA
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