KOMUNIKASI EKSTERNAL DALAM PERUSAHAAN: IMPLEMENTASI PADA PELANGGAN

Abstract

This study aims to determine the implementation of communication activities carried out by the Sales Customer Division towards customers of a company along with several obstacles such as bidding customers, product prices below market prices, delays in receiving an order of goods at the company's request, and misunderstandings in sending and receive information during the process of ordering products and solutions implemented by objek penelitian in dealing with these obstacles. The research method used is descriptive with a qualitative approach with the main data sources taken from observations and interviews as well as company documents as research.

Key words : Communication, external communication, customer