Analisa Moda Entri (Entry Mode) Untuk Pemasaran Produk Tekstil

Aisyah Pia Asrunputri, Arif Widodo Nugroho

Abstract


With trade that does not know cross borders, many companies sell their products or services abroad. Cambric Textiles is one of the companies from Indonesia that chooses export as an entry mode to expand its market share expansion globally. Strengthened by capabilities, achievements and experience in doing business, Cambric has a strategy of staying in the global market. The creation of competitiveness as well as a sustainable business is one of the biggest objectives for the company. Of course, with approaches and methods that can support the achievement of these objectives.

Keywords: Cambric Textiles, Global Market, Sustainable Business, Competitiveness, Export


Full Text:

PDF

References


Ghouse, S., M. (2019). Indian Perspectives: Beyond Borders, 189–206. https://doi.org/10.2307/j.ctv9hvrd1.12

He, W., Boateng, A., & Ring, P. (2019). Motives, choice of entry mode, and challenges of bank internationalization: Evidence from China. Thunderbird International Business Review, 61(6), 897–909. https://doi.org/10.1002/tie.22062

Kuppusamy, J., & Anantharaman, R. N. (2021). The impact of managerial and firm characteristics on barriers in export businesses. International Journal of Advanced and Applied Sciences, 8(6), 110–117. https://doi.org/10.21833/ijaas.2021.06.013

Matthew, B., Miles, A., Michael Huberman, Saldana, J. (1994). Qualitative Data Analysis: A Methods Sourcebook (3rd ed.). SAGE Publications Inc.

Oliveira, J. S., Yazdani, N., Cadogan, J. W., Hodgkinson, I. R., Tsougkou, E., Jean, R. J. “Bryan,” Story, V. M., & Boso, N. (2018). The empirical link between export entry mode diversity and export performance: A contingency- and institutional-based examination. Journal of Business Research, 88(December), 505–512. https://doi.org/10.1016/j.jbusres.2017.12.001

RI, P. K. A. B. K. S. D. (2022). Tantangan Pengembangan Industri Tekstil dan Pakaian Jadi Indonesia Tantangan Regulasi Terkait Pekerja Digital untuk Meningkatkan Kualitas dan Serapan Review Belanja Fungsi Ketertiban dan Dewan Redaksi Tantangan Pengembangan Industri Tekstil dan Tantangan: Vol. VII. https://berkas.dpr.go.id/puskajianggaran/buletin-apbn/public-file/buletin-apbn-public-152.pdf

Sinkovics, R. R., Kurt, Y., & Sinkovics, N. (2018). The effect of matching on perceived export barriers and performance in an era of globalization discontents: Empirical evidence from UK SMEs. International Business Review, 27(5), 1065–1079. https://doi.org/10.1016/j.ibusrev.2018.03.007




DOI: http://dx.doi.org/10.34127/jrlab.v12i2.746

Refbacks

  • There are currently no refbacks.


JURNAL LENTERA BISNIS IS INDEXED BY THE FOLLOWING ABSTRACTING AND INDEXING SERVICE:
Crossref  
 
 
View My Stats